In this episode, Hall welcomes back Steven Hoffman, Chairman and CEO of Founders Space, and author of several award-winning books to include “Surviving a Startup”.

Located in the San Francisco Bay Area, Founders Space has created an international network of incubators, entrepreneurs, and investors, with over 50 partners in 22 countries. They offer corporate innovation programs, an online startup incubator, tours, and seminars.

Steve is an angel investor, a limited partner at August Capital, and a serial entrepreneur. He was the Founder and Chairman of the Producers Guild Silicon Valley Chapter, Board of Governors of the New Media Council, and founding member of the Academy of Television's Interactive Media Group.

While in Hollywood, Steve worked as a TV development executive and went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Steve founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace.

Steve has a BS from the University of California in Computer Engineering and an MFA from the University of Southern California in Cinema Television. He currently resides in San Francisco but spends most of his time in the air, visiting startups, investors, and innovators all over the world. 

You can purchase Steven’s books at www.foundersspace.com/books/. 

You can visit Founders Space at www.foundersspace.com/, and via Twitter at www.twitter.com/foundersspace.  

Steven can be contacted via email at steven.s.hoffman@gmail.com or foundersspace@gmail.com, and via LinkedIn at www.linkedin.com/in/captainhoff/. 

Music courtesy of Bensound.

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are some key steps to take in planning the exit for your company:

- Understand why you are exiting the business.  
- Is this exit going to be seller motivated or buyer motivated?
- Explore the options. Consider who would be the best acquirer or which company would be best to merge with.
- Consider the market and industry. Is your industry consolidating? Is the market growing?
- Know what your company is worth. Research comparable valuations of similar companies. Revenue is typically a key factor as well as profit.
- Start talking with potential acquirers and update them regularly on your progress.
- Ask other founders and CEOs for their exit experience. Find out what they discovered in going through an exit.
- Ask your current investors about their experience with exits to see what they know.
- Once you have a target acquirer, make a list of what they want to see in your company in order to buy it.

This list becomes your strategic plan.

Work on achieving it and keep the acquirer up-to-date on your progress.

Just as investors watch your progress, so acquirers will do the same.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound.

In this episode, Hall welcomes best-selling author Arie Brish, Founder & CEO of cxo360, and author of “Lay an Egg and Make Chicken Soup”.

cxo360™ is a leadership advisory firm with an unparalleled network and numerous measurable success stories.

The main purpose of “Lay an Egg and Make Chicken Soup” is to introduce the multifaceted new products or services process to those executives who need a broader look at business innovation and how all the moving parts are supposed to work together. The people that will benefit the most from this book are founders of start-ups, CEOs, general managers, CFOs, venture capitalists, corporate directors, product managers, and new business owners.

Arie is a cross-functional expert in growth strategies, commercializing innovation, change leadership, and turn-around. Arie teaches and speaks frequently about commercializing innovation.

Arie brings to the table lessons learned and best practices from a wide variety of projects in different industries and across diverse business disciplines. His business acumen includes board of directors and advisory boards, CEO & GM roles, M&A, business development, turnarounds and change leadership, working with Fortune 500 corporations, startups, venture capitalists, and private equity, consulting engagements, as well as non-profits.

Arie tells us what inspired him to write the book, what surprised him the most, the most important takeaway he got out of it, and more.

You can visit cxo360 at www.cxo360.net.  

Arie can be contacted at cxo360@hotmail.com, and via LinkedIn at www.linkedin.com/in/ariebrish/. 

Music courtesy of Bensound.