Investor Connect Podcast

In this episode, Hall welcomes Caroline Goodner, Founder & CEO at OrganiCare.

Headquartered in Austin, Texas, OrganiCare’s mission is to create all-natural and organic over-the-counter (OTC) healthcare products that are safe, effective, and simply better than the petrochemical-based, drug-laden products used by most consumers today.

OrganiCare offers a range of all-natural and organic first aid, oral care, and feminine care products under two brands, CUROXEN® and FemiClear®. All OrganiCare products are made from a unique process that combines the antibacterial, healing effects of pure olive oil with life-giving oxygen. This formula has been found to be extremely effective at healing anything from minor cuts to mouth sores to vaginal yeast infections.

Prior to OrganiCare, Caroline was the CEO of UpSpring Baby, a consumer products company focused on new mothers. Prior to that, Caroline founded Identigene, a DNA identification laboratory focused on paternity and forensic DNA testing. Caroline serves on several boards: the Entrepreneur’s Organization (EO), Beyond Batten Disease Foundation and Philanthropitch. She has been a Mentor with SKU for several cycles, and is on the Steering Committee for the Austin Chapter of the Rice Alliance. Caroline earned her BA from Duke and her MBA from Rice. 

Caroline advises entrepreneurs and investors, explains how she thinks the industry is evolving and lists some of the challenges startups face.

You can visit OrganiCare at, and via LinkedIn at  

Caroline can be contacted via email at, and via LinkedIn at

Music courtesy of Bensound.

Direct download: Caroline_Goodner_of_Organicare.mp3
Category:general -- posted at: 8:24am CDT

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After the fundraise is complete, wrap up the current raise by doing the following:

  1. Thank those investors who helped you, as many of your contacts made introductions, offered advice, and more.
  2. Also, thank team members, friends, colleagues, and providers who assisted you. 
  3. Close up the due diligence box and store it where you can find it next time. That way you only need to update it, rather than build it again from scratch. The same goes for your investor documents such as the pitch deck.
  4. If this is your first fundraise, you may want to set up a service for your Cap Table and use it to keep track of the ownership shares going forward.
  5. Finally, set up a process for how you’re going to keep the investors up to date on your progress. If you have already agreed upon a format such as email or conference call and frequency, then you can set up a template for the scheduled updates.
  6. Also, calendar the investor calls/meetings for the next 12 months with a save-the-date notice 3 months in advance.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

Direct download: What_to_do_After_the_Raise.mp3
Category:general -- posted at: 6:00am CDT