Investor Connect Podcast

On this episode of Investor Connect, Hall welcomes Salvatore Buscemi, CEO and Co-Founding Partner at Harlem River Navy ("HRN").

Located in Las Vegas, NV, USA, HRN  is a referral-only private investment platform that makes principal investments into private opportunities operated by world-class, pedigreed entrepreneurs and operators.

HRN was formed as a direct result of the successes the founding partners and their respective families have enjoyed across statement-class real estate assets and venture capital. Their partnership leverages their reputation, capital, and relationships to sustain and grow the legacy of their member families.

Salvatore has a 20-year career managing cross-asset investment strategies across privately held assets, including real estate principally, institutional-based credit, equity and venture fund creation and management, and private direct investment structures. 

Salvatore has a strong track record of creating value through the challenging environments of 2008 and the extreme environments in 2020. He is experienced in building world-class investment teams and creating a powerful culture that thrives on entrepreneurialism.

Salvatore shares about investment in sports, common founder's mistakes when raising money, how to provide value to your investors, and much more.

Visit HRN at www.harlemrivernavy.org, and on www.linkedin.com/company/hrnllc.

Reach out to Salvatore at sal@hrn.llc, www.linkedin.com/in/salvatore-buscemi-b829305, salvatorebuscemi.com/, and on twitter.com/SMBuscemi.  And buy his book at callingthecapital.com.

Direct download: Salvatore_Buscemi.mp3
Category:general -- posted at: 5:00am CST

AI Art Generators

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

AI brings new capabilities for generating art.

There are many tools now available to create art of all styles, subject matter, and formats.

One can even generate a new piece of artwork using the same style as an original work.

By using machine language, algorithms and data structures AI can reconstitute an image for a set of criteria.

Art generators create imaging for sales, marketing, and other applications.

It provides a greater variety of images and can be customized to the use case.

The disadvantage of AI-generated art is that it may appear unnatural.

There is also a cost to using AI art generators that goes beyond what one paid for stock photos.

In using an art generator try the incremental approach in which you generate an image and then modify it one step at a time removing the steps that don’t add value.

There are many parameters so you’ll need to test each one several times to get the right result.

AI art generators work well for quick image generation for business projects where time is short.

Consider using an AI art generator for your next project.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: AI_art_generators.mp3
Category:general -- posted at: 5:00am CST

AI in Gaming

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

AI brings many new capabilities and enhancements to gaming.

Here’s a list of how AI improves gaming:

Image improvement -- AI can enhance the imagery in games by using neural networks to increase the number of pixels in the image.

Level generation -- AI can create new levels increasing the complexity of the game.

New characters -- AI can create new characters for a game through the use of avatars who can respond to the players.

AI includes technologies such as neural networks, decision trees, and heuristic algorithms.

There are many games on the market today using AI.

Some of the higher profile games include IBM’s Deep Blue which plays chess and can beat world champion players.

The possibilities are endless with AI through the creation of new worlds, characters, levels, and outcomes.

Even the scenery and play action can be created through AI generating an endless source of content.

Consider how AI may be used in your gaming business.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: AI_in_gaming.mp3
Category:general -- posted at: 6:39am CST

AI Applications in Business

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

AI solves many business problems.

Here’s a list of AI business applications:

AI can create content for marketing campaigns building copy for social media, email, and website pages.

It can assist sales in prospect management by searching all past correspondence with the lead.

It can augment cybersecurity by tracking vulnerabilities of your network.

It can assist in machine vision for applications such as autonomous vehicles and healthcare.

It can manage large data sets and find key insights in the information.

It can improve natural language processing through its large language model structure.

It can be used to manage a network of IoT devices.

It can be used for video game development.

It can be used in finance by searching large data sets for companies that fit key criteria.

AI continues to increase in capabilities and performance through the expansion of large language models and generative algorithms.

Consider how AI may help your business.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: AI_application_in_Business.mp3
Category:general -- posted at: 5:00am CST

Generative AI Use Cases

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Generative AI even in its earliest stage provides meaningful use cases.

Here’s a list of use cases it can handle:

Creating marketing copy such as product descriptions and social media content.

Assisting in sales work such as screening prospects and completing sales contracts.

Code generation for software applications including code verification.

Analysis of a data set without requiring knowledge of database query languages.

Software application development through a series of prompts.

Video game development includes both visual content and gameplay structures.

Image creation for website and promotional work.

Graphics design interfaces for UI work.

Website generation including content, images, and application code.

Email content creation for outbound marketing campaigns.

Social media content creation for influencer campaigns.

Generative AI can act as a content creator, an assistant, a research tool, and more.

Consider using Generative AI to automate basic tasks in your startup.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Generative_AI_use_Cases.mp3
Category:general -- posted at: 5:00am CST

Generative AI

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Artificial intelligence has been around for over fifty years.

Through the use of large language models and machine learning tools, it is possible to mimic human output.

Generative AI is artificial intelligence that uses algorithms to generate text, data, or images, that is new information.

Generative AI models are trained with enormous amounts of data and processed with machine learning algorithms.

While the output appears to be sentient, it’s merely a construct of words and images compiled from a large data set to mimic human thought.

Using a series of prompts one can create a new form of computer output that mimics human expertise and experience.

Its algorithm predicts what words and phrases might come after a prompt.

Through a series of prompts, one can use generative AI to create a sophisticated answer to a question.

There are simple examples of this in word processing which can predict what words might come next while typing a message.

There are many startup opportunities with this new level of computing for assisting and enhancing one's work.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Generative_AI.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes James Frinzi, CEO at Multiband Global.

Located in Austin, Texas, USA, Multiband Global offers a solution for the complete IT and Network Lifecycle from deployment to decommissioning. They are backed by logistics, enterprise field service systems, and a global technician base.

At Multiband Global, they specialize in large-scale telecommunications, system/network planning and engineering, fire and life safety systems, low voltage cabling, electronic security, audiovisual, installation services, 5G, electronic waste recycling, and data destruction.

They custom design each project to meet the specific needs of our clients. Their design and planning stages are very thorough to ensure industry standards and maximum effectiveness. With unmatched engineering and project management methods, they ensure that every project is fully aligned and completed in accordance with the client’s goals.

James is focused on providing a complete lifecycle of telecom services in the US, and across the globe, and in this episode he shares about the latest in the telecom world, the future of 5G and 6G, the importance, and the challenges he faces in the industry and much more.

Visit Multiband Global at multibandglobal.com/, www.linkedin.com/company/multiband-global, and on twitter.com/MultibandGlobal

Reach out to James at james.frinzi@multibandglobal.com, JAMES@FRINZI.NET, and on www.linkedin.com/in/jamesfrinzi

 

_______________________________________________________

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Direct download: IC_James_Frinzi.mp3
Category:general -- posted at: 5:00am CST

Curse of Knowledge

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Curse of knowledge is defined by Wikipedia as when better-informed people find it extremely difficult to think about problems from the perspective of lesser-informed people.

Startup founders are often experts in their field and find it difficult to discuss with investors who are not experts.

They are so close to the project that they often forget that others unfamiliar with the deal need more information.

To overcome the curse of knowledge in a startup pitch, consider the following:

Avoid using jargon and acronyms in the pitch.

Assume your audience is not familiar with your sector or technology and state keep points to clarify.

For example, don't assume the investor knows what your startup does.  

Instead, state what your business does in five words or less.

Don’t assume they understand your market and how it works.

Instead, outline the market structure and the key dynamics.

Don’t assume they understand the importance of your metrics.

Instead, show how your metrics compare to others in your industry.

It’s often the case that the investor fails to grasp the pitch because there are too many key points missing from the presentation.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Curse_of_Knowledge.mp3
Category:general -- posted at: 5:00am CST

Default Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Default effect is defined by Wikipedia as when given a choice between several options, the tendency to favor the default one.

It’s also called the Status Quo bias in which people choose the default option because it’s less risky.

Startups should position their deal as the default so that in case of a tie, the investor will choose their startup over others.

To make your deal the default, consider the following:

In many investment groups, the favorite pitch is the one investors choose to invest in even if diligence shows other deals to be stronger. 

Some investors favor deals that are similar to past investments and so choose them because they consider the deal to be the current standard.

So make your deal the favored pitch by presenting it as a standard deal.

Align your deal with past investments by the investors to position it as the ‘default.’

Startups that are outside the norm are considered riskier.

Show how other investors are already in the deal and why they invested.

Position your deal as the ‘safe’ choice because the risks have been mitigated and other investors have ‘set the standard’.

It’s often the case that the investor fails to grasp the pitch because there are too many key points missing from the presentation.

Make sure you include in the pitch all the values in the deal.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Default_Effect.mp3
Category:general -- posted at: 5:00am CST

Expectation Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The expectation bias is defined by Wikipedia as the tendency for experimenters to believe, certify, and publish data that agree with their expectations for the outcome of an experiment, and to disbelieve, discard, or downgrade the corresponding weightings for data that appear to conflict with those expectations.

Startups select market and customer data that aligns with their own view which may or may not represent market reality.

Ralph Waldo Emerson once wrote, “People only see what they are prepared to see.”

To overcome the expectation bias, consider the following:

Recognize the expectation bias and how your attention moves to evidence that supports your current beliefs.

Actively question what you see and what conclusions you draw from it.

Review your assumptions to see if they still hold true.

Look for conflicting information and probe further into it to understand how it may impact your view.

Examine the source of the information to see how credible it is or is not.

Be willing to see the data from another side.

Consider a different potential outcome and imagine what that would look like.

This will help overcome the expectation bias and give a clearer picture of the market.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Expectaion_Bias.mp3
Category:general -- posted at: 5:00am CST

Fading Affect Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The fading affect bias is defined by Wikipedia as a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events.

Startups encounter both hard times and good times.  

People forget the hard times but remember the positive moments.

The harder the times, the faster the memory fades.

Founders can use this to help carry their business forward through difficult times.

Those with a higher level of grit and persistence have a higher fading affect bias.

This can be used by founders for motivation and team-building activities by recalling the good times and the bad times.

The bad times provide examples of the team’s grit and perseverance.  

The team won’t feel the pain of the bad times but will consider those days as building blocks for who they are and how far the company has come.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Fading_Affect_Bias.mp3
Category:general -- posted at: 5:00am CST

Framing Effect Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The framing effect bias is defined by Wikipedia as drawing different conclusions from the same information, depending on how that information is presented.

How you frame the startup in a pitch can determine how an investor regards it.

One can use framing to position a startup so it’s more relevant to the investor.

If the investors are tech investors then position the startup as a tech deal.

If the investors look for recurring revenue then position the startup based on its revenue model.

If the investors are impact investors, then position the startup to show the impact it makes.

By positioning the startup for the investor you can increase the chance that an investor will align with it.

Also by framing the pitch to show the accomplishments of the startup rather than the work left to be done, one can position the startup as successful and on track rather than falling behind.

Use framing to put your startup in the best position to connect with the investor. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Framing_Effect_Bias.mp3
Category:general -- posted at: 5:00am CST

Ambiguity Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The ambiguity effect is a bias defined by Wikipedia as the tendency to avoid options for which the probability of a favorable outcome is unknown.

Startups are risky and make proposals about the outcome of their deal. 

Investors avoid engaging with startups when they do not have confidence in the proposed outcome.

Startups should make clear what is currently known about the business and the potential prospects of the deal.

By clarifying the risks associated with the deal the startup makes it easier for investors to evaluate it.

For each risk in the deal, the startup should identify it and make clear how they will mitigate it. 

If there are too many risks and they are not clearly articulated then investors will not engage with the deal.

Missing information often leads investors to the ambiguity effect. 

Startups should cover all the basic elements of the business including the team, the market, the business model, and current traction. 

Startups pitching their deal must convince the investor that the proposed outcome is certain to happen. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Ambiguity_effect.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes Yaniv Sneor, Founder of Mid Atlantic Bio Angels (MABA).

Mid Atlantic Bio Angels is a NY-based life science angel investment group that was formed in 2012 with the goal of bringing together the expertise required by investors to make informed investment decisions in scientific, regulatory, and commercially-complex healthcare investment opportunities. MABA invests exclusively in early-stage, private life science companies (primarily therapeutics, devices, diagnostics, and some digital health), with no geographic restrictions.

Participation in MABA is limited to accredited individuals and corporate MABA members who are actively involved in company screenings and diligence, requiring a time and financial commitment, as well as scientific, regulatory, and commercial expertise in the life sciences.

Yaniv Sneor is one of the founders of MABA, where he also administers MABA’s internal investment pools, and MABA’s co-investment Sidecar Fund, for non-MABA member investors.

Yaniv is originally a physicist, who made the transition into the business world about 30 years ago, at which point he took the helm of his first company. Mr. Sneor has senior merger, acquisition, capitalization, and turnaround leadership experience with companies ranging from start-ups to growth. He has held positions of CEO, COO, President, and General Manager at a number of companies, including a bio-informatics company, a surgical laser company, a manufacturing and distribution company, a software and network integration company, and several others.

Yaniv discusses what it means to be a life science angel investment group, the challenges that they face, and the rewards of working in this field. 

Visit Mid Atlantic Bio Angels at bioangels.net, and www.linkedin.com/company/mid-atlantic-bio-angels.

Reach out to Yaniv at yaniv@bioangels.net, www.linkedin.com/in/yaniv-sneor-5534131 , and on twitter.com/ysneor?lang=en

 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: Yaniv_Sneor_Polished.mp3
Category:general -- posted at: 5:00am CST

Attribute Substitution

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The attribute substitution is a bias defined by Wikipedia that occurs when an individual has to make a judgment that is computationally complex and instead substitutes a more easily calculated heuristic attribute.

Startups presenting a complex concept such as how their technology works should replace it with a heuristic or analogy that is easier to understand.

Complex concepts can be difficult to communicate to investors in a pitch.

Instead of explaining the concept in detail, the startup should replace it with an analogy or metaphor to explain it.

The investor doesn’t need to know the specific details of how a concept works but rather why it’s important as there’s typically not enough time to explain it.

In discussing intellectual property it is better to highlight the benefits of the technology rather than how it works in detail.

Oftentimes the technology is proprietary and kept as a trade secret.

Explain complex concepts with analogies to show the benefits and importance of the concept.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Attribute_Substitution.mp3
Category:general -- posted at: 5:00am CST

Backfire Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The backfire effect is a bias defined by Wikipedia as the reaction to disconfirming evidence by strengthening one's previous beliefs.

Investors can reject a startup’s pitch if they doubt the premise even if confronted with the facts. 

Providing more facts will only make the investor dig in further. 

To overcome the backfire effect, avoid the topic if at all possible and steer away from it.

Don’t confront it head-on as it will distract from the pitch.

Coming on strong will only make the investor dig into their original beliefs.

Keep emotions out of it.

Step back and take a look at it from the big-picture perspective.

Identify the core reason the investor does not like your deal and focus on that.

Acknowledge how the investor's belief was true at one time but that times have changed and things are moving in a different direction.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Backfire_Effect.mp3
Category:general -- posted at: 5:00am CST

Belief Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The belief bias is a bias defined by Wikipedia as an effect where someone's evaluation of the logical strength of an argument is biased by the believability of the conclusion

Similar to the confirmation bias, investors bring their experience to the startup pitch and make judgments on the proposed pitch while underway.

Investors will believe more strongly in a startup pitch if they agree with the proposed fundraising plan and exit strategy.

Startups that propose outsized forecasts and out-of-the-norm exit valuations will find it harder to gain the support of the investor.

To overcome the belief bias, investors should consider the market sector, the strength of the technology and product, and the skills of the team before estimating the outcome.

Startups should make clear the facts behind the proposed valuation and exit plan using comparables and other factors that impact the outcome.

The startup continues to grow and change so it’s important to stay up to date with the latest valuations and fundraising plans. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Belief_Bias.mp3
Category:general -- posted at: 5:00am CST

Ben Franklin Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Ben Franklin effect is defined by Wikipedia as a person who has performed a favor for someone is more likely to do another favor for that person than they would be if they had received a favor from that person.

This effect comes from a statement by Ben Franklin:

“He that has once done you a Kindness will be more ready to do you another, than he whom you yourself have obliged.”

Those who help you do so because they like you and not because you have done a favor for them. 

They will want to remain consistent in their beliefs and will continue to help you.

Startups should ping potential investors for advice and support.

Once an investor or mentor provides support for your startup they will most likely continue to do so. 

To make use of this effect keep track of those who help you.

Return to them for more support.

Avoid asking too much and instead spread out the requests over time.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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Direct download: Ben_Franklin_Effect.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes Hayden Blackburn, executive director of TechFW and director of Cowtown Angels.

Based in Fort Worth, TX, Cowtown Angels is an angel network that connects entrepreneurs seeking early-stage funding with local investors in an environment that accelerates growth and rewards strategic risk-taking. Cowtown Angels is a program of TechFW, and is a member of the Angel Capital Association and the Alliance of Texas Angel Networks.

TechFW is a 501(c)(3) non-profit organization that has been helping entrepreneurs launch and grow emerging technology companies since 1998. TechFW identifies entrepreneurs and startup companies with technologies that have a high potential for success in the marketplace.

Hayden has centered his career around social entrepreneurship and economic development. He is passionate about helping people realize their dreams and creating a positive impact in the world. Hayden coaches entrepreneurs commercializing innovative technologies, facilitates connections between entrepreneurs and angel investors, partners with universities to commercialize technologies, and is a leader in the development of an entrepreneurial culture and mindset across the Dallas-Fort Worth region. 

Hayden has helped organize multiple community staples for entrepreneurs, including Startup Weekend and 1 Million Cups Fort Worth. Hayden serves on the boards of organizations working in economic development and education, including Near Southside Inc., the Fort Worth Public Library Foundation, and the International Business Innovation Association.

Hayden dives deep into the role of investors and founders, the importance of learning, and the future of Angel groups. 

Visit Cowtown Angels at www.cowtownangels.org, www.linkedin.com/company/cowtown-angels-investor-network. And, TechFW at www.techfortworth.org/, https://www.linkedin.com/company/techfw-incubator-accelerator/. 

Reach out to Hayden at hayden@techfortworth.org, and www.linkedin.com/in/haydenblackburn.

_______________________________________________________

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Direct download: Hayden_Blackburn.mp3
Category:general -- posted at: 5:00am CST

Shared Information Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The shared information bias is a cognitive bias defined by Wikipedia as the tendency for group members to spend more time and energy discussing information that all members are already familiar with and less time and energy discussing information that only some members are aware of.

Investors focus on information their investor group already knows and talks about but spend less time on information that is not well known.

In diligence, investors focus on the areas they already know and give less attention to the areas that are unknown.

To overcome shared information bias, consider the following:

Create a checklist of key topics to discuss and move the group forward through the list.

Give weight to the voices discussing diverse opinions.

Look for those who have experience with the topics and highlight their opinions.

Expand your group to include others who have more diverse experiences.

Capture the dialog into written form for follow-up review.

It’s easy to talk about the things you know and more difficult to discuss that which is new.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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Direct download: Shared_Information_Bias.mp3
Category:general -- posted at: 5:00am CST

Picture Superiority Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The picture superiority effect is a phenomenon defined by Wikipedia whereby the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts.

Investors identify and remember more from images than words.

Startups should use pictures rather than words wherever possible in the pitch presentation.

Use pictures that are relevant to the content and clarify the message.

When this is not possible then the startup should use distinctive words.

These are words that are descriptive and create an image in the listener’s mind.

Startups should capture what they do and how they do it into mantras and taglines. 

Mantras and taglines create mental images that help the investor remember what you do.

Startups can also use video, animation, charts, and graphs as well.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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Direct download: Picture_Superiority_Effect.mp3
Category:general -- posted at: 5:00am CST

Modality Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The modality effect is a phenomenon defined by Wikipedia whereby memory recall is higher for the last items of a list when the list items were received via speech than when they were received through writing.

In a startup pitch, the last slides are the ones that the investors will remember most.

These are not necessarily the most important slides to consider.

Investors should be aware of the modality effect to mitigate it.

To overcome the modality effect, consider the following points:

Investors should take notes during the pitch and capture the most important aspects of the deal.

Identify the key risks that must be overcome.

Also, take note of the key value propositions in the deal.

In diligence consider these factors.

Raise questions on the key risks and value propositions in the deal to understand it better. 

Investors should consider what are the most salient features of the deal and explore those before investing.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Modality_Effect.mp3
Category:general -- posted at: 5:00am CST

Levels of Processing Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The level of processing effect is a phenomenon defined by Wikipedia whereby different methods of encoding information into memory have different levels of effectiveness.

Different forms of communication and listener processing will affect the investor’s ability to remember.

Shallow learning results in short-term knowledge retention.

Deep learning results in long-term knowledge retention.

It’s important to understand one's learning style.

To overcome the levels of processing effect, consider the following:

Focus on the core message and internalize it.

Apply critical thinking to the process and ask questions throughout the pitch.

Review the key points to see what you can remember and what you missed.

Consider the palace method in which you build a mental picture of a room and fill it with objects that remind you of the key points of the pitch.

It’s important to develop listening and learning skills when analyzing startup deals.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Levels_of_Processing_Effect.mp3
Category:general -- posted at: 5:00am CST

Lag Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The lag effect is a phenomenon defined by Wikipedia whereby learning is greater when studying is spread out over time, as opposed to studying the same amount of time in a single session. 

Investors learn more about the startup if the information is spread out over time.

It helps to understand the startup if you have multiple interactions rather than one long session.

To overcome the lag effect, consider the following:

Set up a series of meetings and calls in which to engage the startup to learn more.

Spread out the meetings over a period of time so you can track their progress.

In addition to the founder, talk to the other team members to gain multiple perspectives on the startup and their status.

Track the startups’ progression with sales, the team, product development and their fundraise.

This process will help you understand the startup better and retain more information about them.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Lag_Effect.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes Archil Cheishvili, CEO, President & Director at GenesisAI.

Located in Boston, Massachusetts, USA, GenesisAI is a Machine Learning protocol. On top of this protocol, they are building a marketplace for AI (Artificial Intelligence) products and services - Amazon for AI. The marketplace connects companies in need of AI services, data, and models with companies interested to monetize their AI tech.

Archil is a serial entrepreneur who graduated from Harvard University. He worked at Bridgewater Associates and went on to co-found The Bears, which he later sold and made a 6x return on. He went on to become the VP of Artificial Intelligence at venture capital firm IDFEC. He is recognized by media outlets including the New York Post, Forbes, and Yahoo Finance.

Archie advises entrepreneurs in the AI sector. He shares how he sees the industry evolving and discusses the biggest challenge they face.

Archil talks about the present and future of AI, the groundbreaking potential of ChatGPT, practical AI applications, and his Genesis AI project.

Visit GenesisAI at www.genesisai.io/, www.linkedin.com/company/genesisai, and on twitter.com/OfficialGenAI.

Reach out to Archil at archil@genesisai.io, and at www.linkedin.com/in/archie-archil-cheishvili-854aa792/.

_______________________________________________________

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Direct download: Archil_Cheishvili.mp3
Category:general -- posted at: 5:00am CST

Semmelweis Reflex

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Semmelweis reflex is a cognitive bias defined by Wikipedia as the tendency to reject new evidence that contradicts a paradigm.

Some investors reject startups if it goes against conventional wisdom.

In the startup world, there are always new technologies, markets, and business models to support them.  

It takes some effort to learn about these new areas and so can be easily dismissed as not important. 

To overcome the Semmelweis reflex, investors should bring some level of curiosity to the process.

The investor should set aside some time to learn about new markets and technologies.  

Confronted with a new market or business model, the investor should learn more about it before making a decision.

Startups presenting new ideas must make it real to the investor with concrete examples and facts.

Startups must bring evidence of how a new business model can work to show validation. 

The startup world is filled with new technologies and markets so it’s important to remain open-minded in startup investing.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Semmelweis_reflex.mp3
Category:general -- posted at: 5:00am CST

Stereotyping

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Stereotyping is a cognitive bias defined by Wikipedia as expecting a member of a group to have certain characteristics without having actual information about that individual.

Investors can stereotype startups based on their previous experience.

This can be a bias against a sector of business, a leadership style, or another.

To overcome stereotyping, investors should set aside preconceived notions and examine the facts available.

Investors should look at the deal, the team, and the market as a growth opportunity.

Investors should also look at similar investments by other investors to learn more about the deal.

Investors need to generate self-awareness to understand biases that come into their decision-making.

With awareness, it becomes easier for investors to change their thought processes.

The startup world is constantly changing and old methods are being replaced by new ones.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Stereotyping.mp3
Category:general -- posted at: 5:00am CST

Halo Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The halo effect is a cognitive bias defined by Wikipedia as the tendency for a person's positive or negative traits to "spill over" from one personality area to another in others' perceptions of them. 

Investors often presume those who are good at pitching and are passionate are also good at running the business. 

This often leads to investments in startups that are missing key success factors.

To overcome the halo effect, investors should be aware of it and look for evidence that the founder can run the business.

Investors should have specific criteria for making an investment and should assess the startup for that criteria.

Investors need to have an accurate understanding of the startup's strengths and weaknesses as the investor may need to step in and help fill any gaps.

Keeping in mind the cognitive bias will help investors overcome it and focus on the core aspects of the startup.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Halo_Effect.mp3
Category:general -- posted at: 5:00am CST

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