Investor Connect Podcast

Backfire Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The backfire effect is a bias defined by Wikipedia as the reaction to disconfirming evidence by strengthening one's previous beliefs.

Investors can reject a startup’s pitch if they doubt the premise even if confronted with the facts. 

Providing more facts will only make the investor dig in further. 

To overcome the backfire effect, avoid the topic if at all possible and steer away from it.

Don’t confront it head-on as it will distract from the pitch.

Coming on strong will only make the investor dig into their original beliefs.

Keep emotions out of it.

Step back and take a look at it from the big-picture perspective.

Identify the core reason the investor does not like your deal and focus on that.

Acknowledge how the investor's belief was true at one time but that times have changed and things are moving in a different direction.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Backfire_Effect.mp3
Category:general -- posted at: 5:00am CDT