Investor Connect Podcast

Fading Affect Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The fading affect bias is defined by Wikipedia as a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events.

Startups encounter both hard times and good times.  

People forget the hard times but remember the positive moments.

The harder the times, the faster the memory fades.

Founders can use this to help carry their business forward through difficult times.

Those with a higher level of grit and persistence have a higher fading affect bias.

This can be used by founders for motivation and team-building activities by recalling the good times and the bad times.

The bad times provide examples of the team’s grit and perseverance.  

The team won’t feel the pain of the bad times but will consider those days as building blocks for who they are and how far the company has come.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Fading_Affect_Bias.mp3
Category:general -- posted at: 5:00am CDT