Investor Connect Podcast

Ingroup Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Ingroup bias is a cognitive bias defined by Wikipedia as the tendency for people to give preferential treatment to others they perceive to be members of their own groups.

Investors give preference to those in their network over those outside their network.

This can be a challenge as startup investing is often based on network referrals and personal recommendations.

Investors prioritize those in their network over those outside their network.

To overcome ingroup bias, build relationships with other groups and formally syndicate deal-flow. 

Develop formal criteria for deal-flow and apply them rigorously to deals coming from your own network.

Poor investments often come from personal recommendations that are well-known but don’t meet the investors criteria.

For each deal both within your network and from outside, apply your screening criteria.

Every group has some number of quality deals so consider deals from other groups in your deal-flow process.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Ingroup_Bias.mp3
Category:general -- posted at: 5:00am CST

Self-Serving Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The self-serving bias is a cognitive bias defined by Wikipedia as the tendency to claim more responsibility for successes than failures.

Investors use successful investments as proxies for their skill but attribute the failures to other causes.

Investors are naturally optimistic.

When things go wrong it’s easy to blame external factors.

To overcome the self-serving bias, consider the following:

Maintain awareness about the self-serving bias.  

Check yourself when giving yourself the credit and give credit to other factors for the success.

For failures, take some time to review it so you understand it well. 

Make yourself accountable for any failures on your part. 

And look for ways to improve your skills and process.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Self_Serving_Bias.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes Kristina Chapple, Director at 11 Tribes Ventures.

Located in Chicago, IL, USA, 11 Tribes Ventures is an early-stage venture fund that proactively invests in the well-being of entrepreneurs. The fund is radical in its allocation of resources to fund founder well-being, putting real dollars toward their mental, emotional, and spiritual health. Thesis-wise, 11 Tribes invests in purpose-driven entrepreneurs disrupting legacy industries. The company provides innovative, founder-focused venture capital investment to early-stage technology companies in non-traditional technology hubs across the county. 

11 Tribes Ventures is disrupting the business model of venture capital. The traditional “growth at all costs” mentality produces founder burnout, unsettling ethics, and failed investments. By rejecting this status quo of dollars-driven, people-indifferent investing in lieu of an approach that centers around building businesses that are profitable and sustainable, they’re changing the narrative from burnout to flourishing by redefining the ecosystem of support around each founder.

Kristina is a Director at 11 Tribes Ventures. Originally, she joined the firm as employee #1 to be the point person for all things pipeline: sourcing, screening, and diligence. In 6 months, alongside the growth of 11 Tribes, Kristina’s responsibilities have expanded to encompass fundraising and operations. She serves as 11 Tribes’ boots on the ground in the Chicago Tech & Venture ecosystem.

With interests in the disciplines of City Planning and Entrepreneurship, Kristina has a track record of taking ownership in building initiatives that unleash measurable, constructive impact on her communities. Throughout her life, she has been fiercely attentive to gaps in human connection and has creatively responded: she launched a school-wide movement to combat social isolation by equipping students to engage in better conversations. Today, the “Whisper” Movement has now scaled to 18 schools across Atlanta.

Kristina talks about her background, how to invest in early-stage venture funds, and the best practices for running venture funds.

Visit 11 Tribes Ventures at 11tribes.vc, www.linkedin.com/company/11-tribes, and on twitter.com/11tribesvc

Reach out to Kristina at kristina@11tribes.vc, www.linkedin.com/in/kristina-chapple-48052717a, and on twitter.com/KristinaChapp.

_______________________________________________________

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Direct download: Kristina_Chaple.mp3
Category:general -- posted at: 5:00am CST

Selective Perception

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Selective perception is a cognitive bias defined by Wikipedia as the tendency for expectations to affect perception.

Investors tend to see what they want to see in a startup deal.

Investors choose those elements in the pitch that match their experience and expectations.

Selective perception comes from previous experiences with startups both good and bad.

To overcome selective perception, perform active listening.

Take in what is being said without judgment or interpretation.

Ask confirming questions to make sure you are hearing what is being said.

Try to understand the startup completely before making a decision.

Check with other investors for their perception to see how it matches and differs from your own.

It’s easy to focus on parts of the deal that matches your understanding and ignore those elements that don’t fit. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Selective_Perception.mp3
Category:general -- posted at: 5:00am CST

Present Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Present bias is a cognitive bias defined by Wikipedia as the tendency of people to give stronger weight to payoffs that are closer to the present time when considering trade-offs between two future moments

Early exits weigh stronger on investors than further-out exits even if substantially larger.

Under present bias, investors forgo longer-term gains for immediate gratification.

To overcome present bias, consider yourself in the future compared to today.

Ask what your future self wants rather than your present-day self.

If holding the investment longer will make your future self happier, then that can outweigh what your present self wants. 

Another way to overcome present bias is to set goals and criteria for buying and selling and use those for determining when to buy and sell. 

Finally, there’s the time value of money which measures how much future returns are worth based on the time to return.  

By using these calculations you can see the quantitative difference between the two investment choices. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Present_Bias.mp3
Category:general -- posted at: 5:00am CST

Outcome Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Outcome bias is a cognitive bias defined by Wikipedia as the tendency to judge a decision by its eventual outcome instead of based on the quality of the decision at the time it was made.

Investors judge an investment based on the outcome alone and often disregard the circumstances under which it was made.

Results can come from factors other than the original decision.

To overcome the outcome bias, an investor should take notes about the information available and the decision process at the time of investment.  

The investor can later review the information available to determine the quality of the investment decision.

By separating the decision-making process from the results one can distinguish between good or bad decisions from good or bad results.

There are many exogenous factors in startup investing. 

Investors should gather relevant information and make careful decisions about each investment. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Outcome_bias.mp3
Category:general -- posted at: 5:00am CST

Not Invented Here

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Not invented here is a cognitive bias defined by Wikipedia as the aversion to contact with or use of products, research, standards, or knowledge developed outside a group. 

Investors can be biased toward startups that have developed the idea and strategy with the investor's input. 

This leads to investments into startups that are substandard.

Investors should be aware of the bias and recognize it in their decision-making process.

To overcome this bias, the investor should develop a criteria for investment and check to see how the startup does or does not meet that criteria.

On the other hand, investors may overlook a good startup because they had no part in developing the idea.

To overcome the bias, the investor should become familiar with the business and assess it for what has been done.  

The investor should look for first principles such as the strength of the team and how much traction has been generated.

The investor should be open to new ideas and types of startups as the startup world is constantly changing.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Not_invented_here.mp3
Category:general -- posted at: 5:00am CST

Neglect of Probability

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Neglect of probability is a cognitive bias defined by Wikipedia as the tendency to completely disregard probability when making a decision under uncertainty.

Investors can be biased by their previous experiences and ignore the probability of success or failure in potential startup investments.

Those who lost money on previous investments may be slow to invest while those who made money are more likely to invest.

The probability of success or failure is the same for both.

Recognize the probability bias in making decisions. 

Intuition, while helpful, can be tricky to use in startup investing. 

To overcome the bias, determine an amount to invest and a criteria.

Invest according to the criteria till the funds are deployed.  

By making the decisions based on specific criteria and for a predetermined amount of money, the probability factor is taken out of the process.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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On this episode of Investor Connect, Hall welcomes Brett Calhoun, Managing Director and Partner at Scale VC.

Located in Columbia, Missouri, USA, Scale VC is an accelerator fund and venture studio investing monetary and social capital in early-stage tech founders who are strengthened by struggle. 

Scale brings a team of dedicated operators who have the insights & support from building billion-dollar companies to remove unnecessary barriers, so founders can focus on the hard stuff that matters.

Brett, is the Managing Director and Partner at Scale, building and investing in startups at the earliest stages. He is the Co-Founder of lending startup CharlieMike and a founding team member of tax software startup CapGains. Prior, he had investing experience at The LegalTech Fund and was an early employee at VC-backed Paytient.

Brett shares the challenges of starting a venture capital business, the opportunities, and the right "venture capital lifestyle".  

Visit Scale VC at www.scale-vc.com, and on www.linkedin.com/company/scale-incubator.

Reach out to Brett at brett@scale-vc.com, www.linkedin.com/in/brettcalhoun393 , and on twitter.com/brettcalhounn.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: Brett_Calhoun.mp3
Category:general -- posted at: 5:00am CST

Law of the Instrument

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Law of the instrument is a cognitive bias defined by Wikipedia as the over-reliance on a familiar tool or method, ignoring or under-valuing alternative approaches. 

"If all you have is a hammer, everything looks like a nail."

Investors use the deal flow and screening process they are most familiar with.  These tools can favor some deals over others.  

Deal flow channels provide a certain type of deal flow which may or may not be the best available.

Explore other deal flow channels to find better deals.

Also, the investor’s screening process focuses on specific aspects of the startup such as team, traction, or market size.

Consider other screening criteria to find better deals.

From these efforts consider updating your deal flow and screening process overall.

As startup markets change and evolve, new business models and market conditions prevail.  

New models and markets often need new deal flow and screening processes.

Explore how other investors find and screen startups and compare them to your own.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 5:00am CST

Loss Aversion

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Loss aversion is a cognitive bias defined by Wikipedia as the disutility of giving up an object is greater than the utility associated with acquiring it.

Investors will continue to hold a position in losing startups because of hating to lose and clinging hopefully to a potential turnaround.

To overcome loss aversion startup investors should consider these points:

When making an investment consider the funds lost from day one.  Any returns will be a pleasant upside. 

Consider the fundamentals of the business and not just the current status.

Treat the investment as a financial transaction and not a personal win or loss.

Diversify your investments so one loss is relatively small.

Keep in mind the overall position of investments rather than each specific deal.

Develop a plan for each investment including follow on funding, early exit options, and tax write-offs if it all goes to zero. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Loss_Aversion.mp3
Category:general -- posted at: 5:00am CST

IKEA effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The IKEA effect is a cognitive bias defined by Wikipedia as the tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end product.

Investors will have more affinity for a startup if they’ve had a hand in helping build it.

This leads to bad investment decisions as the investor is supporting the work they put into the startup even though the startup doesn’t meet their criteria for funding. 

To overcome the IKEA effect the investor should separate their personal contribution from the investment decision.

Compare the startup to others on each aspect of the business such as team, traction, and market.

Review the data to see what it says about the startup.

Seek out independent analysis and perspective about the startup.

Check to see how it compares against your investment thesis and criteria.

The IKEA effect is subtle and can distort one’s perceptions.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Ikea_effect.mp3
Category:general -- posted at: 5:00am CST

Groupthink

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Groupthink is a cognitive bias defined by Wikipedia as the psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. 

Since many investors invest as a group and use social proof as part of their decision process, it’s easy to fall into the trap of groupthink.

In pitch sessions, investors often follow the lead of other investors so as to fit in even if they don’t necessarily find the startup to be attractive. 

To overcome groupthink, build diversity into your group with different skills and investment strategies.

Maintain a neutral position throughout the process. 

Encourage discussion among the members to surface counterarguments and questions.

Schedule time for independent research to find out more about the deal from other sources.

Dedicate someone as the devil’s advocate to vocalize counter opinions.

Look for the naysayers and encourage a healthy debate with alternative points of view about the deal.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Category:general -- posted at: 5:00am CST

Mere Exposure Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Mere exposure effect is a cognitive bias defined by Wikipedia as the tendency to express undue liking for things merely because of familiarity with them.

Angel investors are much more likely to invest in deals in which they have more exposure to it. 

This can lead to investments in substandard startups.

To avoid the mere exposure effect, the investor should first recognize it as a bias and keep it in mind when reviewing startups for funding.

The investor should ask the question, "why invest in this startup?" and check for the answer.

If it’s because the startup is familiar but the team, product, or market is not outstanding, then it should be a pass.

While familiarity may give the investor more information about the startup it should not stand in for proper diligence.

The investor should have a set of criteria by which to judge startups and should use that criteria in testing them for funding.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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On this episode of Investor Connect, Hall welcomes Christian Kameir, Managing Partner at Sustany Capital.

Located in Newport Beach, CA/USA, Sustany Capital is a deeply thesis-driven investment firm, applying a first principles approach and scientific rigor to investments in technologies positioned to reshape global economic activity. Having invested in network technologies for more than twenty years, Sustany’s managing partners started researching investment opportunities in the blockchain and Web3 space in 2013.

The combined innovation power of these technological paradigms opens the door for moving more than one-third of global GDP away from incumbent middlemen to new solutions providers. After four years of thesis development and successful principal investments, Sustany’s first fund was formally established in January 2018. 

Christian, a managing partner at Sustany Capital, has been a successful tech entrepreneur since the internet dial-up days and led the merger of the leading internet service providers in Europe during the Web1 area. In 2000 he moved to California to co-found his first technology venture fund. 

Christian studied linguistics, and natural language programming, and is a graduate of Muenster's School of Law. He serves as a board member at the data standards organization Open Travel, chairs the Banking and Financial Services Interest Group at the Decentralized Identity Foundation, and is a financial fiduciary board member at a human rights foundation. 

Christian shares his background and discusses Web3, blockchain, and much more.

Visit Sustany Capital at www.sustany.co, and on www.linkedin.com/company/sustany-capital.

Reach out to Christian at chris@sustany.co, www.linkedin.com/in/kameir, and on twitter.com/kameir.

 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: Christian_Kameir.mp3
Category:general -- posted at: 5:00am CST

Gambler's fallacy

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The gambler’s fallacy is a cognitive bias defined by Wikipedia as the tendency to think that future probabilities are altered by past events when in reality they are unchanged. 

Investors bet on startups that follow what other recent successful startups have done even though the potential of the startup is no better than before.

For example, after a startup proves successful in a sector, investors rush to that sector to fund similar startups.

While the market may be ripe for startup success there are many other factors that come into play to achieve a successful exit.

To overcome the gambler's fallacy, the investor should focus on the data describing the future. 

Past events don’t predict future success.

Each startup is unique and success is driven by many factors.

Investors should be aware of the gambler's fallacy and judge each startup on its merits.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Category:general -- posted at: 5:00am CST

Frequency Illusion

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Frequency illusion is a cognitive bias defined by Wikipedia as the illusion in which a word, a name, or other things that have recently come to one's attention suddenly seems to appear with improbable frequency shortly afterward.

This comes from the mind's selective attention kicking in when hearing something new. 

The mind then starts to look for that pattern elsewhere.

After an investor learns of a startup solving a new problem the investor seems to hear about that problem more often even when there’s no true frequency.

This gives the investor the impression the startup’s application is more prevalent than it really is.

To overcome the frequency illusion, an investor just knowing it as an effect can realize the startup’s focus is no more prominent than other startups' focus.

The investor should research the application area to fully understand the magnitude of the problem and its prevalence.

Quantitative analysis will clarify the market size providing a better understanding of the startup’s potential.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Category:general -- posted at: 5:00am CST

Dunning-Kruger Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Dunning-Kruger effect is a cognitive bias defined by Wikipedia as the tendency for unskilled individuals to overestimate their own ability and the tendency for experts to underestimate their own ability.

Investors reviewing deals in an unfamiliar sector often consider their skills to be greater than they are.

Investors who are familiar with a sector often don’t realize how strong their perceptions are.

To overcome the Dunning-Kruger effect, an investor should slow down and take time to analyze the deal more carefully. 

Write out the assumptions about the deal and test each one to see if it holds true.

Investors often impute their own industry practices on the startup’s industry which does not always hold true.

Mentally assume you know less than you think you do.

Reach out to others who know the industry better to understand it.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

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Direct download: Dunning-Kruger_Effect.mp3
Category:general -- posted at: 5:00am CST

Disposition Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Disposition effect is a cognitive bias defined by Wikipedia as the tendency to sell an asset that has accumulated in value and resist selling an asset that has declined in value.

Investors find it difficult to sell startup investments since they are no longer growing but hold the promise of “coming back.”

Investors fund many startups most of which will not return the original value.

Many investors hold onto the investment with the hope that they eventually will achieve success.  

Investors should review their portfolio of investments to determine which ones have a strong enough case to continue.

For those startups that don’t have a case, the investor should explore selling out of the deal.

In follow-on fundraises, the investor could look for someone to take their place and buy them out. 

Another path is to write redemption clauses into the investment documents so the investor has a choice about leaving the deal.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Disposition_effect.mp3
Category:general -- posted at: 5:00am CST

Decoy Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Decoy effect is a cognitive bias defined by Wikipedia as a situation in which preferences for either option A or B change in favor of option B when option C is presented, which is completely dominated by option B (inferior in all respects) and partially dominated by option A

Investors will find a deal more attractive when additional deals of lesser quality are presented at the same time.

During pitch sessions, investors change their preferences based on the quality of deals shown as the session proceeds.

An inferior deal will make a previous pitch look more attractive.

Investors subconsciously compare each deal to the others in the lineup and choose the best one among them.

As an investor, it’s important to maintain an absolute criteria rather than a relative one.

Criteria such as revenue levels, team experience, and target growth rates will help you avoid selecting the best deal in a group as that deal may fall below the investor's standards.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
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Direct download: Decoy_effect.mp3
Category:general -- posted at: 5:00am CST

On this episode of Investor Connect, Hall welcomes Alicia Cramer, host of The Mind of Business Success Podcast and Business Mindset Mentor at AC Intl LLC. 

Located in Tucson, Arizona, USA, AC Intl LLC helps business owners retrain their minds to create a life and business they love. Her clients have referred to her as their "secret weapon" for achieving massive gains in life and business. Alicia can spot limiting beliefs and bad mindset habits, and help you shift them fast. 

The Mind of Business Success Podcast is the place for high-growth business owners to fill their minds with game-changing strategies and principles for success in life and business. Host Alicia Cramer is an Inner Game Strategist who works with business owners to accelerate to multiple 7-figures by learning the esoteric and scientific art of reconditioning their subconscious mind for massive success.

Alicia, is an internationally recognized business mindset expert, a best-selling author, coach, consultant, and a serial entrepreneur. Having worked with hundreds of private clients for well over a decade - from startups to owners of multimillion-dollar companies, Alicia has an intimate understanding of the mindset pitfalls that affect entrepreneurs. Her clients include successful business professionals, executives, and entrepreneurs who are driven to take their personal and professional success to the next level. 

She is the Author of: 

Hypnosis For Success;

The "Outside the Box" Entrepreneur; 

Co-Author of the International Best-Seller: Uncensored. Untamed. Unleashed. 

Alicia shares her journey into entrepreneurship, how she became a Business Mindset Mentor, and much more. 

Visit AC Intl LLC at aliciacramer.com , and reach out to Alicia at aliciacramer@outlook.com, www.linkedin.com/in/aliciacramer , and on twitter.com/aliciacramer.

 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Alicia_Cramer_of_The_Mind_of_Business_Success_Podcast.mp3
Category:general -- posted at: 5:00am CST

Continued Influence Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Some investors will hold onto their preconceived notions even when presented with corrected information.

For example, a startup positions their company as providing a service but they don’t mention they have recurring revenue.

Recurring revenue shows scalability while service businesses typically do not.

Even after the investor learns about the recurring revenue, they will continue to view it as a service business lacking scalability.

The startup may correct its misinformation which is often an omission. But the investor may not consider the startup as valuable as if they had started with the correct information.

To correct the misinformation, having the CEO make the clarification as an authority can help overcome the bias.

Show the reason why the misinformation occurred so it’s clear it came from faulty or outdated information.

Have a third party confirm the corrected information as it brings a neutral perspective which can often sway investors.

It’s best to avoid misinformation to begin with as it can take a great deal of time and work to overcome it.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
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Direct download: Continued_influence_effect.mp3
Category:general -- posted at: 5:00am CST

Courtesy Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Courtesy bias is a cognitive bias defined by Wikipedia as the tendency to give an opinion that is more socially correct than one's true opinion, so as to avoid offending anyone.

Courtesy bias arises when an investor tells the startup what they think the startup wants to hear rather than what the investor actually thinks.

The investor spares the feelings of the startup but in the process withholds feedback the startup needs to hear. 

Feedback should be candid and honest even if it’s not all positive.

If the feedback is all positive and nothing negative, it may be a sign that the investor is under courtesy bias.

Consider giving a more balanced view of the startup with both positive and negative feedback so the startup will learn from the experience and have something to work on.

Another form of courtesy bias is investors who hide their social, political, or other leanings.

For example, some investors believe that only those from their social or political circle are reliable investments but they call out some other facet of the startup for passing.

To overcome the courtesy bias, investors should take note of the deals they fund and identify factors swaying their decision.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
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Music courtesy of Bensound.

Direct download: Courtesy_bias.mp3
Category:general -- posted at: 5:00am CST

Base Rate Fallacy

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The base rate fallacy is a cognitive bias defined by Wikipedia as the tendency to ignore base rate information (generic, general information) and focus on specific information (information only pertaining to a certain case).

One-off sales to specific companies while helpful do not define the startup's growth forecast. 

Investors should look at the core systems of a startup to understand their acquisition, conversion, and revenue.

Consulting work and other non-recurring revenue models make it difficult to predict revenue.

Recurring revenue becomes a strong indicator of future revenue growth.

To overcome the base rate fallacy look for metrics across a broader range of customers and not select ones. 

The presence of metrics is a good sign.  

The absence of metrics is a bad sign.

Focus on recurring revenue metrics to understand the acquisition, activation, and retention rates.

Hockey stick projections should be avoided as it assumes something will occur outside the normal operations of the business to take the company’s revenue higher.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Base_rate_fallacy.mp3
Category:general -- posted at: 5:00am CST

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