Continued Influence Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Some investors will hold onto their preconceived notions even when presented with corrected information.

For example, a startup positions their company as providing a service but they don’t mention they have recurring revenue.

Recurring revenue shows scalability while service businesses typically do not.

Even after the investor learns about the recurring revenue, they will continue to view it as a service business lacking scalability.

The startup may correct its misinformation which is often an omission. But the investor may not consider the startup as valuable as if they had started with the correct information.

To correct the misinformation, having the CEO make the clarification as an authority can help overcome the bias.

Show the reason why the misinformation occurred so it’s clear it came from faulty or outdated information.

Have a third party confirm the corrected information as it brings a neutral perspective which can often sway investors.

It’s best to avoid misinformation to begin with as it can take a great deal of time and work to overcome it.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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On this episode of Investor Connect, Hall welcomes Alicia Cramer, host of The Mind of Business Success Podcast and Business Mindset Mentor at AC Intl LLC. 

Located in Tucson, Arizona, USA, AC Intl LLC helps business owners retrain their minds to create a life and business they love. Her clients have referred to her as their "secret weapon" for achieving massive gains in life and business. Alicia can spot limiting beliefs and bad mindset habits, and help you shift them fast. 

The Mind of Business Success Podcast is the place for high-growth business owners to fill their minds with game-changing strategies and principles for success in life and business. Host Alicia Cramer is an Inner Game Strategist who works with business owners to accelerate to multiple 7-figures by learning the esoteric and scientific art of reconditioning their subconscious mind for massive success.

Alicia, is an internationally recognized business mindset expert, a best-selling author, coach, consultant, and a serial entrepreneur. Having worked with hundreds of private clients for well over a decade - from startups to owners of multimillion-dollar companies, Alicia has an intimate understanding of the mindset pitfalls that affect entrepreneurs. Her clients include successful business professionals, executives, and entrepreneurs who are driven to take their personal and professional success to the next level. 

She is the Author of: 

Hypnosis For Success;

The "Outside the Box" Entrepreneur; 

Co-Author of the International Best-Seller: Uncensored. Untamed. Unleashed. 

Alicia shares her journey into entrepreneurship, how she became a Business Mindset Mentor, and much more. 

Visit AC Intl LLC at aliciacramer.com , and reach out to Alicia at aliciacramer@outlook.com, www.linkedin.com/in/aliciacramer , and on twitter.com/aliciacramer.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.