Selective Perception

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Selective perception is a cognitive bias defined by Wikipedia as the tendency for expectations to affect perception.

Investors tend to see what they want to see in a startup deal.

Investors choose those elements in the pitch that match their experience and expectations.

Selective perception comes from previous experiences with startups both good and bad.

To overcome selective perception, perform active listening.

Take in what is being said without judgment or interpretation.

Ask confirming questions to make sure you are hearing what is being said.

Try to understand the startup completely before making a decision.

Check with other investors for their perception to see how it matches and differs from your own.

It’s easy to focus on parts of the deal that matches your understanding and ignore those elements that don’t fit. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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On this episode of Investor Connect, Hall welcomes Kristina Chapple, Director at 11 Tribes Ventures.

Located in Chicago, IL, USA, 11 Tribes Ventures is an early-stage venture fund that proactively invests in the well-being of entrepreneurs. The fund is radical in its allocation of resources to fund founder well-being, putting real dollars toward their mental, emotional, and spiritual health. Thesis-wise, 11 Tribes invests in purpose-driven entrepreneurs disrupting legacy industries. The company provides innovative, founder-focused venture capital investment to early-stage technology companies in non-traditional technology hubs across the county. 

11 Tribes Ventures is disrupting the business model of venture capital. The traditional “growth at all costs” mentality produces founder burnout, unsettling ethics, and failed investments. By rejecting this status quo of dollars-driven, people-indifferent investing in lieu of an approach that centers around building businesses that are profitable and sustainable, they’re changing the narrative from burnout to flourishing by redefining the ecosystem of support around each founder.

Kristina is a Director at 11 Tribes Ventures. Originally, she joined the firm as employee #1 to be the point person for all things pipeline: sourcing, screening, and diligence. In 6 months, alongside the growth of 11 Tribes, Kristina’s responsibilities have expanded to encompass fundraising and operations. She serves as 11 Tribes’ boots on the ground in the Chicago Tech & Venture ecosystem.

With interests in the disciplines of City Planning and Entrepreneurship, Kristina has a track record of taking ownership in building initiatives that unleash measurable, constructive impact on her communities. Throughout her life, she has been fiercely attentive to gaps in human connection and has creatively responded: she launched a school-wide movement to combat social isolation by equipping students to engage in better conversations. Today, the “Whisper” Movement has now scaled to 18 schools across Atlanta.

Kristina talks about her background, how to invest in early-stage venture funds, and the best practices for running venture funds.

Visit 11 Tribes Ventures at 11tribes.vc, www.linkedin.com/company/11-tribes, and on twitter.com/11tribesvc. 

Reach out to Kristina at kristina@11tribes.vc, www.linkedin.com/in/kristina-chapple-48052717a, and on twitter.com/KristinaChapp.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.