Investor Connect Podcast

Levels of Processing Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The level of processing effect is a phenomenon defined by Wikipedia whereby different methods of encoding information into memory have different levels of effectiveness.

Different forms of communication and listener processing will affect the investor’s ability to remember.

Shallow learning results in short-term knowledge retention.

Deep learning results in long-term knowledge retention.

It’s important to understand one's learning style.

To overcome the levels of processing effect, consider the following:

Focus on the core message and internalize it.

Apply critical thinking to the process and ask questions throughout the pitch.

Review the key points to see what you can remember and what you missed.

Consider the palace method in which you build a mental picture of a room and fill it with objects that remind you of the key points of the pitch.

It’s important to develop listening and learning skills when analyzing startup deals.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out  

For Feedback please contact   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Levels_of_Processing_Effect.mp3
Category:general -- posted at: 5:00am CDT