In this episode, Hall welcomes Will Ciolino, Founder and CEO of Anthology Corp.

Headquartered in Union City, New Jersey, Anthology is a brand new portfolio management system that provides powerful organization for all of your photos. Anthology provides a fully customizable profile UI, which allows artists to extend their creativity beyond just their photos and maximizes given real estate on small devices to bring the viewer’s focus on the photos. Keyword tagging allows users to easily find new profiles, photos, and portfolios.

Additionally, Anthology introduces beginners and hobbyists to consumers looking to purchase physical prints. It also allows artists to set their own royalty rates, terms and conditions for licensing. Businesses pay less for stock photos while artists keep more of the revenue. This gives Professionals and Amateurs the ability to sell and market their skills to consumers seeking private or event photoshoots.

Will is the CEO of Anthology Corp. and ImagiNations LLC. Will graduated with honors in his engineering program at the New Jersey Institute of Technology, and worked his way into multiple industries. His creative passions began a decade ago as an artist and hobbyist photographer. These passions carried into his career as he spent time in a small-scale pharmaceutical venture and in project management at a manufacturing plant before finding his way to a 3D printing career at a Fortune 500 company. While there, he served as project manager, designer, and engineer for over 1000 unique projects. Will started ImagiNations LLC as a startup venture for his entrepreneurial goals, with the vision of fostering ideas into business solutions – from which Anthology came about. 

Will discusses the growth rate and evolution of the sector and how Anthology fits into the landscape. 

You can visit Anthology Corp. at https://anthology-us.com, via their platform at Anthology iOS Platform, via their blog at Anthology Blog, via LinkedIn at www.linkedin.com/company/anthology-corp, and via Twitter at www.twitter.com/anthologyus. 

Will can be contacted via email at william.ciolino@anthology-us.com, via LinkedIn at www.linkedin.com/in/will-ciolino/, and via Twitter at www.twitter.com/willciolino. 

Music courtesy of Bensound.

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, you’ll need to propose a value for the equity in your startup. This is called valuation.  One way to determine it is to use the liquidation method.

Here’s how it works.

The exit value is set to the value of the business at liquidation, which means the value of all assets minus liabilities.

Assets include equipment, computers, servers, branding, and data such as customer lists.

Liabilities include debts, cost to let go employees, contracts and leases terminated, and taxes to be paid.

This values the business primarily for physical assets and branding.

It’s possible your computer code or prospect list would be of value as well.

When you sell the business for assets only, it’s often about 10% of what you could have sold it for if it were an ongoing business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound.