Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

I’ve seen CEOs pitch and when asked about their numbers they defer to a CFO or someone else for the answers. This is not a good look for the CEO. Investors want to know you are on top of it, and knowing your numbers is one indication of it.

As a startup, you should know your numbers inside and out. Investors will always ask for some numbers usually related to revenue, growth rates, and costs.  

Before engaging an investor, review your numbers and be able to cite them if asked.

Numbers that seem out of range from the standard will elicit questions, so for those numbers, you’ll need to be able to explain them as well as what you are planning to do to improve them.

If you have compelling numbers such as high-growth rates, be sure to bring this up in the pitch or follow-on discussion.

Remember, it’s up to you to articulate the values in the business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound.

In this episode, Hall welcomes Kevin R. Jacques, General Partner at Cota Capital.

Cota Capital is a San Francisco-based, SEC-registered, multi-stage investment firm focused on private and public enterprise technology companies. Cota has invested in more than 100 private and public technology companies since inception. Cota’s overall mission is to deliver impactful outcomes through principle-guided investment in modern enterprise technologies. 

Kevin joined Cota in 2021 as a General Partner. Prior to Cota, Kevin was Head of Corporate Ventures at Visa, where he executed over 30 investments into leading fintech companies including Plaid, Railsbank, Paidy, and Paystack. Before Visa, Kevin spent 6 years at Intuit directing Corporate Development. At Intuit, Kevin and his team completed over 30 acquisitions, five investments, and 11 FinTech venture fund investments. Earlier, Kevin spent nearly 12 years as an investing partner with Sevin Rosen Funds and Palomar Ventures. Kevin was also the CEO of Globeranger, an RFID middleware provider, and a consultant at The Boston Consulting Group. Kevin received a B.S. in Industrial Engineering from Stanford University and an M.B.A. from the Wharton School at the University of Pennsylvania.

Kevin speaks about the growth rate, primary trends, evolution of the fintech sector, and much more.

You can visit Cota Capital at www.cotacapital.com, and via LinkedIn at www.linkedin.com/company/cota-capital/.

Kevin can be contacted via email at kevin@cotacapital.com.

Music courtesy of Bensound.