Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Storytelling is a key skill for any startup raising funding.

In the early days of a startup, the product and team aren’t fully developed and customers are typically not fully engaged.  

The investors look to the founders to understand the potential of the business.  

The founder who can articulate a clear vision of the company and fill in the gaps can win over the investor. 

Such a skill demonstrates to investors the ability to win over potential employees, future customers, and critical partners to make the business successful. 

If you can’t convince an investor of your story, how will you convince a customer to buy from you?

When talking to investors, the story comes into play when you are defining the problem you are solving.  After that, the pitch goes to the specifics of the company - product, team, market - where the story form is less relevant.

Overuse of the storytelling technique throughout the pitch can drag out the process. When an investor asks how many people are on the team, it’s best to give a straight-up number rather than a story that explains the history of hiring each team member.

If the investor is interested to learn more, then they will ask.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

In this episode, Hall welcomes Julien Coulon, Directeur Général at Crédit Mutuel Innovation.

Headquartered in Paris, Ile-de-France, Crédit Mutuel Innovation is the evergreen venture capital entity of Crédit Mutuel Equity (€3.5 billion in capital). They invest €1-20M in life science, digital and deeptech companies from seed to growth stages. Today, the 350 companies in which they have invested generate a cumulative annual turnover of €50bn and create more than 250,000 jobs.

In 1996, Julien created a strategic analysis for 2 years at France Telecom in New York. He was in charge of the Internet and Minitel site for the football World Cup France ‘98, then he developed the hosting business. In 2000, he participated in the création of Virtual Languages, a web conferencing start-up bought by Genesys Conferencing. He joined Akamai in 2002 to launch the e-Commerce, media, telecom, social networking business and managed to position the company as the key leader in content delivery and application acceleration on the market.

In mid-2009, Julien founded Cedexis, "The Waze of the Internet", a community monitoring solution that can be combined with a patented fully configurable real-time flow routing service. After raising more than $33 million and deploying services worldwide, setting up 9 offices in Europe, the USA, and Asia, Cedexis was sold to Citrix in early 2018.

In 2019, Julien took over the general management of Crédit Mutuel Equity and has 250 million to invest in digital start-ups, disruptive technology, life science, electronics. Julien is also a member of the boards of Recommerce, Stimio, ABTasty, Antidot, Training Orchestra, Little Big Job, and is a regular speaker in telecom schools & HEC. He is self-taught and recently graduated from Exec MBA at HEC.

Julien shares how he sees the industry evolving, and advises startups and investors.

You can visit Crédit Mutuel Innovation at, and via LinkedIn at   

Julien can be contacted via email at, via LinkedIn at, and viaTwitter at  

Music courtesy of Bensound

Direct download: Julien_Coulon_of_Credit_Mutuel_Equity_FINAL.mp3
Category:general -- posted at: 6:00am CDT