Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In seeking a buyer for the company, there are two basic choices: a strategic buyer or a financial buyer.  

The strategic buyer is typically a company in your industry that is seeking to acquire technology, teams, a customer base, or brands.

They will look at those aspects of your business for a potential fit with their growth plans.

If your company has built value in any of these areas, you can open discussions with potential acquirers.

Financial buyers look at cash flow, cash reserves, return on capital, and other financial indicators for a potential fit.  

These buyers are agnostic to your industry or market positioning but look at it purely as a financial play.

There’s also the possibility of splitting up the company so the strategic buyer finds the value relevant to them while the financial buyer finds the part that works for them as well.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

Direct download: Strategic_Buyer_vs_Financial_Buyer.mp3
Category:general -- posted at: 6:00am CDT

In this episode, Hall welcomes Carolyn Jenkins, CSO & Head of the Product Division at EPSoft Technologies.

EPSoft Technologies is a global software company founded in 2015 and headquartered in Dallas, Texas. They are the creators behind the EPSoft Intelligent Automation Platform, an end-to-end solution for business process management and intelligent automation. The platform supports both front office and back-office operations with powerful natively developed tools that help businesses make better decisions all with a single-pane view for seamless management.

Carolyn has more than 20 years of strategic leadership experience, serving in various executive roles throughout her career, including COO, CEO, strategic advisor and board contributor for several companies within the tech sector. As the co-founder of four technology startups—with three successful exits and one still in operation—Carolyn’s experience runs deep and wide. 

Carolyn advises entrepreneurs and investors, shares how she sees the industry evolving, and discusses some of the challenges startups face.

You can visit EPSoft Technologies at and via LinkedIn at  

Carolyn can be contacted via email at, via LinkedIn at, and viaTwitter at

Music courtesy of Bensound

Direct download: Carolyn_A_Jenkins_of_EPSoft.mp3
Category:general -- posted at: 6:00am CDT