Metrics for B2B SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are the key metrics for B2B SaaS startups:

Committed Annual Recurring Revenue (CARR) - this shows the overall health of the business as it includes new users as well as churn.

To calculate, take the current ARR and add new bookings and upsells and subtract downgrade bookings and churn.

Net dollar retention - this shows the growth net of churn which is an indicator of motion in the business.

To calculate, take the month’s revenue accounting for upgrades, downgrades, and churn, and divide by the previous month’s revenue.

Net new logos - indicates new company growth.

To calculate, add up the number of new companies onboarded in a month.

Quota attainment - what percentage of sales reps make quota in a period of time.

To calculate, divide the number of sales reps achieving quota by total number of sales reps.

CAC payback - the number of months of revenue to pay back for the cost of customer acquisition. 

To calculate, divide sales and marketing cost by net new ARR, times gross margin.


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On this episode of Investor Connect, Hall welcomes Eloiza Tecson, Managing Partner at EY Ventures Group.

Headquartered in Los Angeles, California, EY Ventures Group is dedicated to moving early-stage (pre-seed and seed) brands and professionals forward at scale. Serving as strategic advisors and investors within the health, wellness, and sports space, the mission lies in elevating the brands of brazen, diverse founders, who are willing to challenge the status quo, through investment, strategic, and operational resources.

As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing international go-to-market strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industry, Eloiza focuses on working with brands whose vision lies in developing innovative offerings to enhance consumers' lifestyles through healthy behavior. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies, and services that help both elite and everyday athletes perform better and lead healthier lives.

Eloiza shares with Hall what excites her now in the sports, health, and technology industries. She advises entrepreneurs and investors and discusses some good opportunities to pursue.

You can visit EY Ventures Group at www.eyventuresgroup.com, via LinkedIn at www.linkedin.com/company/eyventuresgroup, and via Twitter at www.twitter.com/EYVenturesGroup.  

Eloiza can be contacted via email at eloiza@eyventuresgroup.com, via LinkedIn at www.linkedin.com/in/etecson/, and via Twitter at www.twitter.com/eloizayvette. 

She also hosts a podcast called The Drift at www.eyventuresgroup.com/thedrift. 

_________________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.