Growth-Stage Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you have product-market fit and start seeing growth, consider these metrics for your business:

1. Activation rate - the percentage of users achieving some step in activating your product. This helps you determine where users are dropping off.
2. Active users - the total number of users who used the product either daily or monthly.
3. Average sales cycle - the average number of days to sign up a customer.
4. Burn rate - amount of cash you are spending over your cash expenses on a monthly basis.
5. Cash runway - how many months of cash you have based on your burn rate.
6. Customer acquisition cost - the total cost of sales and marketing to sign up each customer.
7. Churn rate - the percentage of users who drop out each month.
8. Customer lifetime value - the total amount of revenue for the average customer.
9. Lead velocity rate - the growth of qualified leads in the sales pipeline.
10. Signup rate - the number of new customers signing up either daily or monthly.
11. Revenue growth rate - the percentage of growth month over month.
12. User engagement - the number of daily users divided by the number of monthly users, which shows how sticky your product is.

Each metric showcases a different aspect of your growth.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In the continuation of our new Investor Perspectives series entitled “Faith-based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Tony Long, Co-Founder and Managing Partner, CLX Ventures LLC [01:11]
David Simms, Managing Partner and Founder, Talanton [04:41]
Andrew Stoner, Chief Investment Officer, Paradiem LLC [06:49]
Wes Lyons, General Partner, Eagle Venture Fund [09:39]
Michael Arrieta, Founder and CEO, Garden City Companies [12:37]
Josh Wilson, Principal Broker and Owner, Kingdom Syndicate [15:51]
Bill Wichterman, Angel Investor [19:03]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

Please follow, share, and leave a review.

Music courtesy of Bensound.