Pre-seed Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

At the pre-seed stage, startups should focus their attention on engagement and referrals.

Track how many visitors you can draw to your website.

See how many of those visitors sign up for a trial.  

The conversion rate is more important than the absolute number.

See how many referrals are made and their engagement rate.

You need to have a product that’s good enough so that people will like it and tell others about it. 

Focus on upgrading the product to generate more engagement.

Metrics that don’t matter include social media likes, newsletter signups, and repeat visits.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com  [01:27]
Shane Enete, Associate Professor of Finance at Biola University and Investment Analyst at Inspire Investing [03:19]
John Siverling, Director of Private Markets, OneAscent Capital [09:56]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [14:13]
Jeff Shafer, CEO, CommonGood Capital [19:32]
Kenn Kelly, CEO, Never Settle [25:09]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org    

Check out our other podcasts here: https://investorconnect.org/  
For Investors check out: https://tencapital.group/investor-landing/   
For Startups check out: https://tencapital.group/company-landing/   
For eGuides check out: https://tencapital.group/education/   
For upcoming Events, check out https://tencapital.group/events/    

For Feedback please contact info@tencapital.group  

Please follow, share, and leave a review.

Music courtesy of Bensound.