Challenges With North Star Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The North Star Metric seeks to capture the essence of a business in just one metric.

It makes decision-making easier.

Anything that doesn’t foster that metric is deprioritized.

It does change over time as the company’s priorities change especially with growth.

It’s not always a simple metric and can be complex depending on the business.

You can however choose a simple one so it’s easier to communicate.

Here are some examples:

Spotify -- Time spent listening to music.

Quora -- Number of answers to questions.

Uber -- Rides per week.

Amazon -- Purchases per prime subscriber.

The North Star Metric can focus on time spent, transactions, productivity, or other.

Consider what drives your company’s growth and focus the North Star Metric on it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about primary trends and what makes for a successful faith-based company.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com [01:26]
Shane Enete, Associate Professor of Finance at Biola University and Investment Analyst at Inspire Investing [04:17]
John Siverling, Director of Private Markets, OneAscent Capital [09:31]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [13:29]
Jeff Shafer, CEO, CommonGood Capital [19:17]
Kenn Kelly, CEO, Never Settle [22:18]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.