Investor Connect Podcast

Finding Your North Star Metric

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The North Star Metric is the one metric that drives the growth of the core business.

Founders use it to focus the company around a common goal.

Some startups focus on signups, others focus on retention, and still, others focus on engagement.

If you don’t have much startup experience, then you should work on customer acquisition, engagement, and retention efforts first.

Once you know what drives the best outcome for the startup then you can focus on determining your North Star Metric. 

Your North Star Metric should be simple and specific.

Look at successful outcomes by cohort or initiative.

What benefit did each one bring?

What is common about them?

What is your ideal user case?

From this information, look for the factor that drove the outcome.

Focus your North Star on that driver.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

Direct download: Finding_your_Northstar_metric.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Brom Rector, Founder of Empath Ventures.

Empath Ventures is a venture capital fund that invests in psychedelic medicine startups. They specifically focus on pre-seed and seed-stage psychedelic startups that are doing novel psychedelic molecule development and pick-and-shovel plays in the psychedelics industry. To date, Empath has invested in Mycrodose Therapeutics, Mindstate Design, Quantified Citizen, Wavepaths, and Beond. 

Prior to founding Empath, Brom spent 7 years as a portfolio manager and quant researcher - most recently managing a global macro portfolio for Crabel Capital Management - a Los Angeles-based hedge fund with $8B AUM. Prior to Brom’s time at Crabel, he was the first hire at startup hedge fund Turning Wheel Capital and helped grow the firm from $1M AUM to $75M in 18 months.

Brom is also the host of "The Integration Conversation" - a top podcast and YouTube channel about the nascent psychedelics industry. The reach of this podcast gives Empath access to unique deal flow in the psychedelics space. Brom's unique media-driven deal flow and hedge-fund pedigree provide Empath Ventures' LPs with a rare blend of psychedelics industry access and institutional financial discipline.

Growing up in a military family, Brom saw the mental health struggles of service members and how those mental health issues impacted families. Seeing this firsthand gave him an even deeper appreciation for the healing power of psychedelics, especially as it relates to PTSD and depression. 

Personally, Brom has been using psychedelics for most of his adult life and has found them extremely beneficial for purposes of mental hygiene, internal exploration, and perspective-shifting. 

Brom is a CFA charterholder and holds a Master’s Degree in Computer Science with an emphasis on machine learning from Georgia Tech. 

Brom discusses the evolution of the psychedelic industry and some of the challenges startups and investors face. He also describes his investment thesis.

You can visit Empath Ventures at www.empath.vc, via LinkedIn at www.linkedin.com/company/empath-ventures, and via Twitter at www.twitter.com/EmpathVentures.  

Brom can be contacted via email at hello@empath.vc, via LinkedIn at www.linkedin.com/in/bromrector/, and via Twitter at www.twitter.com/therealbrom.  
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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Brom_Rector_of_Empath_Ventures.mp3
Category:general -- posted at: 6:00am CDT

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