Start With Your Key Metric

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many metrics you can use to guide your startup.

In the growth stage, start with your key metric that captures what drives growth.

You can either focus on the total number of users or look at the total number of actions the user takes.

Look for the value that is created and tie your metric to it.

This is typically not revenue but rather what drives revenue.

In a SaaS business, it’s the number of contracts signed.

In a marketplace business, it’s the number of transactions.

In a mobile app, it’s the number of active users.

Set a goal to reach each month.

Run a series of cohorts in which you apply an action and measure the impact on the metric.

As the business grows, you may need to capture a second or third metric to understand what actions provide the best growth.

You can apply this method to retention to identify the actions that provide the greatest return.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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On this episode of Investor Connect, Hall welcomes Robert Toker, Chairman, and CEO at Lantha Sensors.

Founded in 2019 by a team of world-class business people, scientists and technologists, Lantha Sensors offers an alternative to high-cost, slow trace chemical analysis such as NMR and Karl Fischer titrations. They offer a range of portable, durable, and inexpensive chemical sensors that give accurate results without the need for specialist training.

Robert is Chairman and CEO at Lantha Sensors and Partner and President at Stone Bridge Energy Partners, LLC. He was a senior advisor and consultant at BP PLC, Climate Impact Capital, an executive with several energy technology companies, Vice President, Partnerships and Market Planning at GlycosBio, and Senior Vice President with Sindicatum Capital, a London – Singapore based energy developer and investment firm backed by Citigroup Alternative Investment, Gulf One Bank, Black River (Cargill), and AIG. While at SCC, he had a broad range of responsibilities working closely with project partners and hosts from origination, planning, financial and strategic analysis through structuring and financial close.

Before joining SCC, Robert was Head of Trade and Investment in Houston for UK Trade & Investment. In addition to leading the regional team, he led the Houston-based International Energy Team and the Miami-based Trade and Investment team including the Latin American and Caribbean Market Intelligence Unit. Robert was the US lead for renewable energy. Robert was also the founding CEO of Evolved Nanomaterial Sciences, Inc a venture-backed advanced materials company. 

Robert advises startups and investors and discusses the state of startup investing. He also suggests some good opportunities for investors to pursue.

You can visit Lantha Sensors at www.lanthasensors.com, via LinkedIn at www.linkedin.com/company/lanthasensors/, and via Twitter at www.twitter.com/LanthaSensors.   

Robert can be contacted via email at rob@lanthasensors.com, via LinkedIn at www.linkedin.com/in/robtoker/, and via telephone at (832)257-7775.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.