Product Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The product is the core focus of the early-stage company.

Here are two key metrics for understanding the performance of your product:

The Heart Metric measures the quality of the user experience with the product.

Here are the components of it:

1. Happiness - measures user satisfaction and ease of use through the net-promoter score.
2. Engagement - measures user engagement through the frequency and depth of use of the product.
3. Adoption - measures the number of new users of the product or a feature of the product over a period of time.
4. Retention - measures the rate of returning users over a period of time using the churn metric.
5. Task success - measures the user experience by looking at the efficiency of the product or its effectiveness for the user.

The Product Metabolism Metric measures the rate at which the company iterates on the product with upgrades and new features.

Through customer surveys and feedback forms, you can gather the user's impression on whether the company is moving too fast or too slow in making product changes.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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On this episode of Investor Connect, Hall welcomes Peter Bruce Clark, Partner at Social Impact Capital.

Headquartered in New York, New York, Social Impact Capital specializes in impact investing, which they define as investments that can deliver top decile returns in addition to a positive social impact. They focus on the "essentials of human need"​ — energy, water, food, health, environment, education, housing, access to capital, and social justice.

Having co-built the firm from early inception, Peter now oversees the development and management of key venture capital relationships, partnerships, advisors, limited partners, and portfolio support. Prior to joining the firm, Peter was Head of Business Development at Real Capital Innovation (acquired by Addepar), an investment technology platform backed by 8VC and Soros Fund Management. Peter started his career in Silicon Valley by creating an early-stage venture capital firm focused on high-impact areas of AI application, and institutional investor strategy consultancy, Kalytix Partners (acquired).

In his spare time, Peter is an advisor to global funds focused on the environment, health, and sustainability, such as Tyson & Blake in Sweden, Extantia in Berlin, Andon Okapi in Africa, and Brace VC in Greece. Peter is also an active angel investor in over 20 global impact startups.

In addition to his work, Peter is a volunteering Ambassador to the Rockefeller family’s BankFWD initiative, which is focused on climate justice in global banking, and a Counsel Member of the Saïd’ family’s Toucan Project, which cultivates future leaders from across the world. He is also a member of Rebalance VC, Impact Capital Managers, TTI, and GBx.

Peter has an MPhil in Business Administration and Finance from the Judge Business School, University of Cambridge, and a first-class honors BA in English and Critical Theory from Queen Mary, University of London.

Peter advises investors and startups, discusses the state of impact investing, and some of the changes he thinks we will see in the next 12-24 months.

You can visit Social Impact Capital at https://social-impact-capital.com/, via LinkedIn at www.linkedin.com/company/social-impact-capital/, and via Twitter at www.twitter.com/socialimpactvc. 

Peter can be contacted via email at peter@impactcap.com, via LinkedIn at www.linkedin.com/in/pbruceclark/, and via Twitter at www.twitter.com/vcpbc.  

____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.