Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders need to bring startup mental models to bear on their business.

Here’s a list of key mental models to know:

Least worst option -- use this model when all options are not ideal.

Jobs to be done -- use this model to discover how your product fits into the customer’s workflow.

Minimum viable product -- understanding the bare essential features a customer will pay for.

Product-market fit -- shows your product meets a set of customer requirements in a market. 

Network effects -- the value of the network grows exponentially with the number of participants, so your product value grows with the size of the network.

Economies of scale -- costs decrease as the quantity of units increases by spreading the cost over more customers.

Disruptive innovation -- an innovation that displaces competitors and redefines the industry.

North star -- the one metric that guides decision-making and drives actions by the team.

These are key mental models startup founders need to know.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group

Music courtesy of Bensound

In this episode, Hall welcomes Bradley Aelicks, Co-founder and President at Pyfera Growth Capital Corp.

Headquartered in Vancouver, British Columbia, Pyfera Growth Capital Corp. is an investment corp specializing in investing in private technology companies with a near-term objective of accessing the public markets.

The Pyfera Capital team is comprised of investors, operators, and proven entrepreneurs. They draw from extensive capital markets experience to provide their portfolio companies with clear, calculated, and actionable advice.

Pyfera has funded over 2 dozen companies and assisted in over $70 million in funding from co-investors and the finance community.

Brad is a geologist and serial entrepreneur with 35 years of experience in the capital markets. He has served as a senior officer and director of over a dozen public companies and has consulted with dozens of others. He was a founder of B&D Capital Partners, a merchant banking entity whose clients successfully raised over $650 million during their relationship with B&D. He founded one of the first and most successful environmental companies, Napier Environmental Technologies specializing in alternative chemical compounds for the coatings industry. His latest endeavor as co-founder of Pyfera Growth Capital Corp. has him financing some of the most exciting new technologies in the tech sector and assisting those companies in preparing to go public for access to larger capital markets.

Brad advises startups and investors, discusses some of the challenges they face, and shares some good opportunities for investors to pursue.

You can visit Pyfera Growth Capital Corp. at www.pyferacapital.com, and via LinkedIn at www.linkedin.com/company/10822616.  

Brad can be contacted via email at brad@aelicks.ca, and via LinkedIn at www.linkedin.com/in/bradley-aelicks

Music courtesy of Bensound.