Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

So, who does the Venture Capitalist serve?

The VC raises funds from the Limited Partner and invests in startups.

In talking with entrepreneurs, they make clear the VC serves the Limited Partners first.

Many founders talk about how helpful the VC is to their company and personal growth.

Entrepreneurs are important to the VC and vice versa.

The VC needs the business in which to invest, and the entrepreneur needs the funding. 

The VC to entrepreneur is more of a partnership than a customer/vendor relationship.

They both share a common goal. 

They must work together and remain aligned to the mission and vision of the business.

For VCs funding startups, consider it a partnership and look for entrepreneurs you can work with. 

For entrepreneurs raising funding, consider it a partnership as well and ask if you want them as a partner for your business?

This brings some clarity to the funding process.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound

In this episode, Hall welcomes Carolyn Lowe, CEO & Founder of ROI Swift.

Founded in 2015, ROI Swift is an agency made up of fun and approachable digital marketing experts who are passionate about growing small and medium businesses. They offer expert management in Google Adwords, Google Shopping, remarketing, Facebook, Instagram, Amazon, Pinterest - pretty much every digital platform - and take pride in their results.

ROI Swift was started with one goal: to help small and medium businesses grow through profitable paid advertising vehicles. They were tired of seeing small companies waste money with clueless marketing firms. Emerging brands need a strategic partner that will put them on the same playing field as the big businesses. That’s what they do. When you hire them, you get a responsive team that’s passionate about working with you. Their goal is to grow 1000 emerging brands by 2030.

Carolyn is the author of “Business Do's and Absolute Don'ts: Applied Wisdom from my work with Dell, Costco, Amazon, and multiple startups”. 

Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf, and others.

She founded ROI Swift to follow her passion of helping emerging businesses grow. Brands like Tecovas, Howler Brothers, LemiShine, Incrediwear, UpSpring, and many more can attribute successes due to ROI Swift.

She lives in Austin, TX, and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.

Carolyn discusses the state of investing in the e-commerce industry. She also speaks about the evolution of it, the number of companies engaged in it, and some of the challenges companies face.

You can visit ROI Swift at www.roiswift.com, and via LinkedIn at  www.linkedin.com/company/roi-swift.

Carolyn can be contacted via email at carolyn@roiswift.com, and via LinkedIn at www.linkedin.com/in/carolynbyronlowe. 

Music courtesy of Bensound.