Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching your business, investors will ask questions about metrics such as customer acquisition cost, lifetime value, and churn rates.

The purpose of the question is to discover what systems you have built into the company and how robust they are.

In the early stages of a startup, the CAC, LTV, and revenue growth metrics are not impressive.

Instead of focusing on the metrics in the very early stages of the startup, talk about the fundamental systems already in place.

Describe your system for acquiring customers and how it works.

Detail how you deliver the product/service.

Show how many of the users so far continue to use the product/service.

Instead of relying on numbers, go to the next level and describe the systems you have.

Investors are not expecting big numbers but instead, look for a company with systems installed and working for the core functions.

The core functions are acquiring customers, delivering the product or service, and providing support to retain those customers.

Look at your business as a series of systems.

Present your business to investors in that manner as it gives a clearer picture of how far along you are.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound

Direct download: your_startup_as_a_series_of_systems.mp3
Category:general -- posted at: 6:00am CDT

In this episode, Hall welcomes Rohit Gupta, Managing Director at Future Communities Capital.

Headquartered in Berkeley, California, Future Communities Capital looks for technology entrepreneurs focused on disrupting legacy industries such as government, healthcare, finance, and real estate. Portfolio companies are tackling problems ranging from smart city infrastructure to disease outbreak management.

Rohit has led investments into Coupang, Counsyl, Biomeme, SpaceX, Akido, Lyft, Roofr, and more. He holds an MS in Environmental Engineering from Cornell University. He completed his BS at the University of Southern California.

Rohit discusses his background and what excites him now in the venture capital sector. He shares with Hall how he sees the sector evolving, and advises startups and investors.

You can visit Future Communities Capital at

Rohit can be contacted via email at, and via LinkedIn at

Music courtesy of Bensound.

Direct download: Rohit_Gupta_of_Future_Communities_Capital.mp3
Category:general -- posted at: 6:00am CDT