Fri, 10 September 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In raising funding, you must have a growth story.
Investors want to know your business is in motion with momentum and traction.
Investors look for activity in four areas: sales, team, product, and fundraise.
These are the factors under the control of the startup.
Other factors such as competition, market size, and growth are not interesting.
Investors want to know what you are accomplishing, not what the market is accomplishing.
In every contact with the investor, bring up a key result in sales, team, product, or fundraise.
Most startups spend their air time with investors focused on the forecast.
Instead, show how your company is executing today.
Make sure you follow up to demonstrate how the growth story continues.
It takes about four updates before the investor becomes convinced there’s a growth story underway.
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Music courtesy of Bensound
Fri, 10 September 2021
In this episode, Hall welcomes Nicolas Colin, Co-founder and Director at The Family.
Founded in 2013 and headquartered in London, The Family nurtures entrepreneurs through education, unfair advantages, and capital. Moving at startup speed, The Family is transforming a portfolio of non-linear companies, special projects, and virtual infrastructures into a connected community of entrepreneurs, operators, and fellow investors who inspire and support each other.
Nicolas is the publisher of European Straits, a research newsletter dedicated to the Entrepreneurial Age viewed from Europe, a columnist at Sifted, and an author (more recently of Hedge: A Greater Safety Net for the Entrepreneurial Age). He's a member of the board of directors of Radio France, the French national radio broadcasting corporation, and of Mettle, the digital branch of Natwest/Royal Bank of Scotland. Nicolas previously served as an advisor with the OECD, a member of the board of the French personal data protection authority, and a senior civil servant at the French ministry of finance. He lives in Munich, Germany, with his wife and their two children.
Nicolas advises investors and entrepreneurs and shares some of the challenges they face. He also discusses some good opportunities for investors to pursue.
Music courtesy of Bensound.