Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup founders need marketing skills.

Here’s a list of skills to bring to your startup:

• Ability to analyze and choose a market segment to pursue
• Can create a story around your startup that sells
• Can define a position in the market and communicate it
• Ability to contrast and compare the company to the current competition
• Can generate content relevant to the target market for blog posts and social media
• Ability to set up the website for SEO
• Can track marketing programs with conversion to sales
• Ability to leverage email for marketing the company
• Can leverage social media for the target market
• Ability to build and leverage an influencer network
• Can write and launch a press release

Marketing is key to branding the company and selling the product.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound

In this episode, Hall welcomes Graham Forman, Founder and Managing Director at Edovate Capital.

Edovate Capital is a seed and early-stage venture capital company whose leadership invests in companies that lead innovation in the education market. They know firsthand the pains and gains of growing early-stage companies into successful firms and they have passion and experience in the education market. They look for outstanding people to partner with for the long term who have products or services that will transform education.

Edovate Capital partners with social entrepreneurs to scale companies solving education’s hardest challenges. They identify capital-efficient education technology companies tackling education’s hardest challenges, fund their growth, and help increase their impact. They have backed industry-leading K12 companies including Pear Deck, LearnPlatform, Paper Education, Kiddom, and BookNook Learning.

Graham spent his career in education, entrepreneurship, and investing. The first phase of his career was in education policy where he worked for U.S. Senator Paul Simon and former California State Assemblyman, Senator, and Community College Chancellor Jack Scott. He worked with school leaders addressing some of their biggest challenges in leading large school systems.

The second phase of his career was as a startup operator serving as head of sales, marketing, business development, and customer success in impact-focused SaaS companies serving education. His last role included leading sales and business development for Netchemia. During his tenure, the company grew to serve more than 2,400 school districts and 20,000 schools in the U.S. with a best-in-class talent management suite. Netchemia was acquired by People Admin (backed by Vista Equity Partners) in 2015, which kicked off Graham’s third career phase where he founded Edovate. In this role, he backs impact-focused seed-stage K12 companies with investment and advisory support.

He lives in Denver with his wife and two children and enjoys travel, tennis, the outdoors, and cooking.

Graham discusses the rise of the edtech sector, classroom engagement, next-generation school segments, the primary trends in the sector, Edovate Capital’s participation thus far, and more.

You can visit Edovate Capital at www.edovatecapital.com, and via LinkedIn at www.linkedin.com/company/edovate-capital/.  

Graham can be contacted via email at graham@edovatecapital.com, via LinkedIn at www.linkedin.com/in/grahamforman/, and via Twitter at www.twitter.com/grahamforman. 

Music courtesy of Bensound.