In this episode, Hall welcomes Alex Suarez, Co-founder and Chief Legal Officer at Door Capital Partners, LLC and Managing Partner at Suarez Law Group. 

Door Capital Partners is a private equity firm investing in hospitality assets to increase its revenue and value through efficient management and a passionate vocation to service to their guests.

Suarez Law Group provides strategic legal advice to companies, private funds, and family offices with their cross-border business and investment projects.

In addition to being the co-founder and Chief Legal Officer at Door Capital Partners, Alex is also a business attorney and has been legal advisor to family offices and private investors in projects in  the United States, Canada, Mexico, and Spain for the past 20 years with renowned international law firms. Currently, he manages a boutique international business law firm, Suarez Law Group, while he co-manages Door Capital Partners. He is an advisor on the board of directors of several companies for strategic topics of international expansion. He is a private investor in startups in the city of Austin, Texas.

Alex discusses how he sees the industry evolving and advises investors and entrepreneurs in the space.

You can visit Door Capital Partners LLC at www.door.capital/en/home/, and via LinkedIn at www.linkedin.com/company/door-capital-partners-llc/.

You can visit Suarez Law Group at www.suarez law group.us, and via LinkedIn at www.linkedin.com/company/sumter-ventures/about/. 

Alex can be contacted via email at as@door.capital, and via LinkedIn at www.linkedin.com/in/alejandro-suarez-83025057/.  

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Companies with a strong culture do better with investors, customers, and employees.

Building a company culture is the long game, not a short one.

From the beginning, focus on instilling core values into the business.

As you recruit new team members, they too will have an impact on the culture.

Here are some key points for building your company culture:

• Make sure you know every employee and spend some time with them regularly.
• Share your investor deck with the team so they know what is going on and what you are telling the world.
• Share the story of the company with every employee and highlight the core values.
• Promote from within the company and base it on performance.
• Encourage the team to speak up and share what’s on their mind.
• Be willing to do anything and everything you ask others to do.
• When things go wrong, take the blame.
• When things go right, give the credit to the team.

It takes years to build a strong company culture.

Start early and work on it often.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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