Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In planning your startup, consider the challenge you will have in converting users from their current solution to your solution.

Customers don’t move to a new product because it’s 10% better.

They move because it’s 10X better.

Make sure you are positioning your startup to be competitive in the market.

To do so, consider 10Xing your business.

The combination of the reduced price of the product and increased productivity provided over the competition, should be 10X or greater.

In addition to the basic price, consider these points of differentiation:

• Easy onboarding -- is it easier for customers to get up and running?
• Ease of use -- can the user access the solution more easily?
• Better integration -- is the product integrated with other products providing more features?
• Intuitive approach -- does the product have a more intuitive interface than the current standard?
• Network effects -- does the product increase in value over time as more users join the network?
• Gamification -- does it use gamification tools such as levels, avatars, and other tools used in games to make it more inviting and fun?

Consider how you are going to be 10X better than the competition.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

In today’s show, you’ll hear investor perspectives on COVID-19’s impact on the CPG sector.

This is Investor Perspectives, I’m the host of Investor Connect, Hall T Martin, where we connect startups and investors for funding.

It’s the time of COVID-19. The consumer product goods space is currently undergoing tremendous change across the U.S. The lockdown has disrupted the supply chain, manufacturing, and distribution.  Retail is undergoing transformation as consumer products move online and the market shifts to functional benefits prioritizing wellness. We have investors and startup founders describe the impact of COVID-19 on the consumer product goods market.

Our guests are:

• Ronan McGovern, Founder, Point 5 Brewing, 00:50
• Paul Janowitz, CEO & Founder, MANTRA Labs, 02:28
• Sarah Foley, Partner, SWAT Equity Partners, 04:18
• Richard G Riccardi, CEO, Riccardi Ventures, 10:03
• Cisco Sacasa, Operating Partner, Bee Cave Capital, 13:54

I hope you enjoy this episode.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org      

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/   

For Feedback please contact info@tencapital.group

Music courtesy of Bensound.