Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In launching your product you have a choice to either set a high price that gives you a high margin, or a low price yielding a low margin for sales.

The high price is harder to sell but you don’t have to sell as many units to make the business profitable.

The low price is easier to sell but you have to sell more of them.

Choosing your margin is choosing what part of the business you want to work on.

The high price requires you to focus on sales and marketing.

You’ll need to hire more people and pay more in commissions.

The low price requires you to focus on providing the product at a low cost.

You’ll need to invest in reducing your operating costs and keeping expenses low to make it work.

Neither option is free and both are valid approaches to the business.

If you end up with low margins and low volume you will be out of business.

Think carefully about what your team can do and where they work best in making the pricing decisions.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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In this episode, Hall welcomes Brett P. Swarts, Founder & CEO of Capital Gains Tax Solutions and host of the Capital Gains Tax Solutions podcast. 

Headquartered in Folsom, California, Capital Gains Tax Solutions provide one-to-one business owner & investor guidance throughout your entire deferred sales trust process, from selling to reinvesting. They will help you outline the options of selling or not selling and the tax consequences for each deferral strategy, including Deferred Sales Trust, Opportunity Zones, 1031 Exchanges, Delaware Statutory Trusts, & Charitable Remainder Trusts. Then they will teach you everything you need to know to design a tax-deferred deferred sales trust transformational exit plan & provide DST trustee services to help you achieve proven results.

Brett is considered one of the most well-rounded Capital Gains Tax Deferral Experts and informative speakers on the west coast. His audiences are challenged to lean into multiple capital gains tax deferral strategies, create and develop a tax-deferred passive cash flow optimal timing wealth plan of their own, and execute on this plan so they can create and preserve more wealth.  

Each year, he equips hundreds of business professionals with the Deferred Sales Trust tool to help their high-net-worth clients solve capital gains tax deferral limitations. 

Brett discusses capital tax gains and how entrepreneurs can manage those gains when they sell their business. He also advises startups who are just now launching their business and what they should do to prepare for an exit.

You can visit Capital Gains Tax Solutions, at www.capitalgainstaxsolutions.com, and via LinkedIn at www.linkedin.com/company/capitalgainstaxsolutions. To listen to Brett’s podcast, please click on www.capitalgainstaxsolutions.com/podcast/. 

Brett can be contacted via email at brett@capitalgainstaxsolutions.com, and via LinkedIn at www.linkedin.com/in/brett-swarts. 

Music courtesy of Bensound.