Investor Connect Podcast

What Is Reg CF Crowdfunding?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Reg CF refers to the SEC regulation for equity crowdfunding.

This form of crowdfunding offers the investor an equity stake in the company.

By contrast, rewards platforms provide the product to those who provide funding.

In equity crowdfunding, the investor must hold the stock for at least twelve months.

Anyone eighteen years of age or older can invest.

By contrast, angel and venture capital fundraises use Reg D which is only for accredited investors.

Equity crowdfunding offers access to shares in companies for a relatively small investment amount.

This gives the investor the ability to invest in more companies.

You must complete a Form C for regulatory purposes before launching a campaign.

Most Reg CF campaigns cost anywhere between $10K and $50K for marketing.

It requires a budget for social media ad spend which is typically around 10%-15% of the fundraise.

You can run the raise on a licensed equity crowdfunding portal or on your own website. 

You can raise up to $5M.

Consider equity crowdfunding for your fundraise as it gives you access to a new investor base.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: What_is_Reg_CF_crowdfunding.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Bill Flynn, CEO, and Chief Catalyst at Catalyst Growth Advisors.

Started in 2016, Catalyst Growth Advisors is based in Boston, MA, and serves leaders worldwide by predicting the future through deliberately creating it, leveraging, and teaching a growth framework largely influenced by the greatest thought leaders in management science - Drucker, Deming, Schein, Benis, Moesta, Edmondson, among many others.

Bill has collaborated with Alan Mulally, pitched Steve Jobs, accomplished much, failed often, and learned many useful lessons from thirty years of studying the science of success. He is best described as a pragmatic Simon Sinek; an optimist and an operator.

Bill embodies his core purpose - simplified servanthood - by spending each working moment to help create a compassionately productive society by enabling enlightened leaders to focus on the few things that truly matter to their teams and key stakeholders. For having a great business is one way of making a better world.

He has worked for and advised hundreds of companies, including startups, where he has a long track record of success spanning multiple industries. Bill has been a VP of Sales eight times, twice a CMO, and once a GM of a division of a $100MM IT services company before he pivoted to becoming a business growth coach in 2015. Prior to that, he had five successful outcomes, two IPOs, and seven acquisitions, including a turnaround during the 2008 financial crisis.

As a coach, in addition to being connected with MG 100, Women’s Business Collaborative, MassMEP, Small Giants, and EforAll, Bill has earned certifications from ScalingUp, Gravitas Impact, Metronome United, Predictive Index, and The Neuroleadership Institute. Bill was also nominated for the 2021 Thinkers50 Radar Award.

Bill’s best-selling book, “Further, Faster - The Vital Few Steps that Take the Guesswork out of Growth”, continues to garner a nearly 5-star rating generating demand for virtual and in-person national and international speaking opportunities.

Away from his coaching, Bill is a father, learner, cultivator, entrepreneur, speaker, writer, athlete, brother, etiologist, iconoclast, Stoic, upstream thinker, builder, giver, "musician", and friend. When he is not cheering on his collegiate-champion, musically-gifted daughter, Bill lives and works in greater Boston.

Bill discusses why companies survive or flourish and why leaders fire themselves from the day-to-day running of their businesses. He speaks about a chapter in his book, “Create a Culture of Psychological Safety”, and which leader has inspired him the most in his journey.

You can visit Catalyst Growth Advisors at www.catalystgrowthadvisors.com.

Bill can be contacted at bill@catalystgrowthadvisors.com, on LinkedIn at www.linkedin.com/in/billflynnpublic/, and on Twitter at www.twitter.com/whfjr.  

____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
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For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

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Direct download: Bill_Flynn_of_Catalyst_Growth.mp3
Category:general -- posted at: 6:00am CDT

How Equity Crowdfunding Is Different From Traditional Fundraises

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Equity crowdfunding is different from traditional fundraises.

Here is a list of differences to consider:

Traditional fundraises expose your company to accredited investors which is a much smaller group.

Equity crowdfunding exposes your company to the general public which brings greater branding and awareness.

This helps promote and sell your product or services.

This gives access to many more potential investors including customers, partners, and developers.

It helps build your community and network.

Equity crowdfunding also differs from traditional fundraises in that it exposes you to unsophisticated investors.

The general public investor is often not aware of the risks in early-stage funding and often have many questions about the startup.

It also exposes your financials, team, and other details of your business to a broad range of people.

In traditional crowdfunding, the founder spends their time pitching and closing investors.

In equity crowdfunding, the founder spends money to advertise on social media and seeks additional investor networks to tap.

Equity crowdfunding also comes with fees to meet the compliance requirements.

Traditional fundraises typically do not require platform fees.

Keep these differences in mind in running an equity crowdfunding campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

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Direct download: How_equity_crowdfunding_is_different_from_traditional_fund_raises.mp3
Category:general -- posted at: 6:00am CDT

Legal Issues in Equity Crowdfunding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are specific legal issues regarding equity crowdfunding campaigns.

Here’s a list to keep in mind:

The regulations for fundraising are as follows:

Reg CF -- SEC designation for an equity crowdfunding raise that lets anyone invest in a startup for equity up to $5M.

Reg A+ -- SEC designation for an equity crowdfunding raise that lets anyone invest in a startup for equity up to $75M.

Reg D -- SEC designation for a fundraise that requires the investors to be accredited such as an angel investor or venture capitalist.

The funds raised on a Reg CF or Reg A+ will be placed in a Special Purpose Vehicle (SPV) which takes one line on the cap table of the company.

You can promote your fundraise to your family and friends, but the content must be factual and you cannot include terms. 

The terms of the fundraise must be kept on the fundraise platform to ensure all investors receive the same information.

All investments must be made on the fundraise platform.

You can use SAFE notes, convertible notes, as well as equity for the type of security.

You must file a Form C along with two years of GAAP financials.

You’ll need to file one annual report one year from the date of closing the raise.

Keep these legal issues in mind in preparing your fundraise campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Legal_issues_in_equity_crowdfunding.mp3
Category:general -- posted at: 6:00am CDT

This is the Investor Connect KiwiTech 2022 podcast series. In this series, we discuss trends and topics in the startup world.

I hope you enjoy this episode.
________________________________

Thank you for joining us for the Investor Connect KiwiTech 2022 podcast series.

For more episodes, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
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For Feedback please contact info@tencapital.group

Music courtesy of Bensound.


How Long Does It Take to Run an Equity Crowdfunding Campaign?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running an equity crowdfunding campaign you’ll need to budget time to prepare for the campaign as well as run it.

Preparations include applying to launch a fundraise campaign.

This requires completing a Form C and setting up your campaign on a crowdfunding portal or your own website.

You’ll need to prepare the campaign documents which include a pitch deck, key points about the fundraise, digital media assets such as ads and banners, and a campaign plan.

Then you’ll need to run the campaign launching to your network first.

Afterward, you’ll draw the circle wider to include investors who are interested in your sector.

For investors expressing interest, you’ll need to follow up to answer their questions.

In closing a campaign you’ll need to work through the fund's transfer process.

It typically takes two months to apply to launch a campaign, followed by three months to prepare the campaign documents and digital assets.

Then you’ll need to run several sub-campaigns to various investor groups taking one to two months each.

Closing typically takes one to two months to complete the fund transfers due to paperwork issues.

For a $1M fundraise, it will take one calendar year to raise it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
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For Feedback please contact info@tencapital.group  

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Direct download: How_long_does_it_take_to_run_an_equity_crowdfunding_campaign.mp3
Category:general -- posted at: 6:00am CDT

Equity Crowdfunding Checklist

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several key elements to running a successful equity crowdfunding campaign.

Here’s a checklist to consider:

Create a campaign plan -- list of what you will promote and when. 

This includes updates, events, and other activities to promote your fundraise.

Build the campaign documents -- the pitch deck, video, and talking points.

The content should be compelling and high-quality.

Identify your target audience -- know who will most likely fund your campaign.

It’s important to understand the careabouts of your audience to know how to promote your fundraise.

Assemble a team -- build a group to support the preparation, launch, and ongoing campaign.

The fundraise takes many skills, so it’s important to build a team to run the campaign.

Map your investor network -- segment your investors by type, interest, and group.

Consider what stage in the campaign to engage each of them.

Find additional investor groups -- consider social media and fundraising networks.

It’s important to have additional investor groups to contact during the campaign, as your network will eventually run out.

Warm up your crowd -- prepare your network before the campaign begins.

Pre-campaign mailers prepare your network for the upcoming fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

Please follow, share, and leave a review.

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Direct download: Equity_crowdfunding_checklist.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Jeremy Miller, Chairman, and Founder of Health-E Commerce.

Health-E Commerce is the parent brand of a portfolio of brands that consists of its brand FSA Store, HSA Store, WellDeserved Health, and Caring Mill. Health-E Commerce’s mission is to make it simple and convenient for the 35 million U.S. consumers with pre-tax accounts to use them confidently.

FSAstore.com and HSAstore.com help everyday consumers and partners benefit better from their tax-free health benefits. With the largest selection of guaranteed flexible spending account (FSA) and health savings account (HSA) eligible products, intuitive educational resources, and more, the two e-commerce platforms are streamlining the intersection of healthcare accounts, technology, and personal finance.

Jeremy recognized the need for FSAstore.com after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees, most recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant frustration and ultimately the forfeiture of employees' tax-free income. In response to this market need, FSAstore.com was launched in the spring of 2010, after winning Columbia Business School's Odyssey Global MBA Award for Best Entrepreneurial Business Idea. Initial funding came from the Columbia Business School's Lang Fund and other angels. Since its inception, the company has closed 4 successful rounds of financing, amassed a customer base in excess of 200k, and has exceeded site and revenue expectations every quarter. Jeremy is a 2018 EY Entrepreneur of the Year.

Under Miller’s leadership, Health-E commerce has been honored three consecutive years as a Crain's Best Places to Work NYC in 2016, 2017, and 2018 and Deloitte Technology Fast 500 Awards for one of the fastest-growing companies in North America in 2016, 2017, 2018, 2019 and 2020.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.

Jeremy discusses the state of investing in the FSA and HSA sectors, its evolution, and growth rate. He speaks about regulations in the industry and advises investors and startups.

You can visit Health-E Commerce at www.health-ecommerce.com, on LinkedIn at www.linkedin.com/company/healthecommerce, and on Twitter at www.twitter.com/FSAstore and www.twitter.com/HSAstore.   

Jeremy can be contacted on LinkedIn at www.linkedin.com/in/jeremymillercbs2010, and on Twitter at www.twitter.com/miller_ceo

_____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

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Direct download: Jeremy_Miller_of_Health-E_Commerce.mp3
Category:general -- posted at: 6:00am CDT

How to Find More Investors for Crowdfunding Campaigns

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running a crowdfunding campaign, you may need to find additional investor groups for your fundraise.

These investors include those who are interested in your industry category, or have a passion for the cause, or share the same affinity for the product or service you are promoting.

Here’s a list of sources to consider:

Use content such as blog posts and videos that educate the investor about your space.

Run a webinar series to attract investors to your offering.

Reach out on social media to find more investors through sector searches.

Advertise on financial trading and investor sites.

Join online events that include investors, such as pitch sessions.

Research angel networks and reach out to angel groups in your sector.

Run an event and capture the contact information of those who attend.

Recruit crowdfunding marketing firms to help promote your fundraise.

There are many ways to find more investors for your crowdfunding campaign.

It’s important to have additional investors lined up and ready for it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

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Direct download: How_to_find_more_investors_for_crowdfunding_campaigns.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Benjamin Grubbs, Founder of Next 10 Ventures.

Next 10 Ventures is an operating and investment company focused on incubating and accelerating new businesses, content, products, and services within the global creator economy. Its mission is to enrich, inspire, and entertain kids and young adults via the investments and partnerships they establish with creators who thrive as artists, entrepreneurs, educators, and opinion leaders.

Next 10 Ventures operates from offices in Los Angeles and Singapore. The company was incorporated in March 2018 and has secured significant funding to enable its long-term development.

Benjamin has a 20+ year history in online video and the creator economy as an operating executive, founder, and investor. He joined Yahoo! in 2001 to lead its online video business unit Yahoo! Broadcast in Southeast Asia, which was created as a result of the company's $5.7 billion acquisition of Broadcast.com. Benjamin joined eBay in 2004 to grow its domestic and cross-border business in Southeast Asia and Hong Kong and found success in acquiring young entrepreneurs to the Internet's leading e-commerce company at the time, to build a brand, buyer community, and scaleable business.

While at Turner Broadcasting in 2008, he guided the company's investments into young creators who were developing original IP on the Internet and evolving storytelling and franchise development via immersive and multi-player mobile and web video games.

Benjamin joined Google in 2012 to lead creator marketing for its YouTube unit in Asia Pacific, and later as a founding member of the YouTube Kids unit. He executive produced over a dozen original series and content programs with creators that have generated 2.4 billion views to date. In 2015, Benjamin relocated to the US to take on a global role at YouTube, managing a team that oversaw the company's relationships and investments into its top creators.

Benjamin is co-founding startups in the creator economy with talented entrepreneurs. Kollyde was formed in 2020. Creator+ was formed in 2021.

Benjamin discusses his investment thesis and advises startups and investors. He also shares some of the challenges they face.

You can visit Next 10 Ventures at www.next10ventures.com, on LinkedIn at www.linkedin.com/company/next10ventures, and on Twitter at www.twitter.com/next10ventures.  

Benjamin can be contacted at partner@next10ventures.com, on LinkedIn at www.linkedin.com/in/benjamingrubbs, and on Twitter at www.twitter.com/bjgrubbs  

_____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
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For Feedback please contact info@tencapital.group   

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Direct download: Benjamin_Grubbs_of_Next_10_Ventures.mp3
Category:general -- posted at: 9:14am CDT

What to Do for a Successful Crowdfunding Launch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Before launching your crowdfunding campaign, make sure you do the following:

Create high-quality images and videos for the campaign page. 

Poor visuals reflect poorly on the company.

Create a well-organized and compelling story about your fundraise.

Focusing solely on the product and nothing else will leave the investor uninspired.

Create a captivating title for your crowdfunding campaign.

Listing your company or product name only will receive minimal engagement.

Add social proof to the description.

Show customers enjoy the product, and others are supporting you.

Set realistic fundraising goals.

Asking for too much in one go can leave the investor questioning if the campaign will be successful.

Identify and close initial investors for the fundraise. 

Investors want to know others are supporting your campaign.

Before launching your fundraise, make sure you add these elements to your campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

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Direct download: What_to_do_for_a_successful_crowdfunding_launch.mp3
Category:general -- posted at: 6:00am CDT

Telling Your Story in a Crowdfunding Campaign 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Storytelling is an effective tool in a fundraise.

Here are some key points on how to tell your story in a crowdfunding campaign:

Start with your overall cause, such as helping students graduate or improving people’s wellness.

Call out your value proposition upfront -- for example, “we help students graduate.”

State the problem -- for example, “50% of students drop out before graduation.”

Show your solution -- “we provide state of the art curriculum and teaching tools.”

Prove your solution works -- “our curriculum improves graduation rates by 75%.”

Fill out the story with why now is the right time to deploy this solution.

Remind the investor why the solution is important.

Show how your solution is a key step in achieving the goal of the overall cause.

Demonstrate the product works, and people will pay for it.

Finally, ask the investor to join you in solving the overall problem. 

Use your entrepreneurial journey to frame the story, so it demonstrates your passion.

Stories are effective tools for communicating your fundraise message.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

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Direct download: Telling_your_story_in_a_crowdfunding_campaign.mp3
Category:general -- posted at: 6:00am CDT

How to Spot the Best MedTech & Healthcare Deals in a Changing World

This is the Investor Connect KiwiTech 2022 podcast series. In this series, we discuss trends and topics in the startup world.

I hope you enjoy this episode.
________________________________

Thank you for joining us for the Investor Connect KiwiTech 2022 podcast series. 

For more episodes, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/  
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/  
For eGuides check out: https://tencapital.group/education/  
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For Feedback please contact info@tencapital.group 

Music courtesy of Bensound


Testing Your Deal for a Crowdfunding Raise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Crowdfunding works well with certain types of products and businesses.

Consider these points in determining if crowdfunding is a good fit for your campaign:

  1. Is the value proposition immediately clear when someone sees it?
  2. Does it solve a specific need rather than a general tool?
  3. Can you describe its main use case in five words or less?
  4. Is it unique, and does it stand out from the competition?
  5. Does the product provide significant value?
  6. Have you tested the idea on a non-family member?
  7. Would you ask your family and friends to fund it?
  8. Can you show social proof to validate the market and the product?
  9. Have you raised some funding already on it?

Consider these questions in determining whether or not you should pursue crowdfunding as part of your fundraise. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

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Direct download: Testing_your_deal_for_a_crowdfunding_raise.mp3
Category:general -- posted at: 6:00am CDT

How to Choose a Crowdfunding Platform

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many platforms available for crowdfunding.

Consider these points in choosing one for your fundraise:

Set your fundraising goals so you know how much money you need to raise.

Do you want a general platform with broad coverage or a niche platform with deeper relationships?

In addition to funding, do you want product or brand exposure?

Determine any other requirements, such as finding mentors or partners.

Are you raising for a non-profit or a for-profit organization?

What is your budget for platform fees and marketing?

What level of marketing support do you want from the platform?

How much support do you need for building your campaign?

There are online tools that rate the platforms and provide performance data.

Check out these tools and determine your requirements before choosing a crowdfunding platform.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group 

Please follow, share, and leave a review.

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Direct download: How_to_choose_a_crowdfunding_platform.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Patrick Polak, Managing Partner at Newion Partners.

Founded in December 2000, Newion Partners is an Amsterdam-based venture capital firm investing in B2B cloud, SaaS, and software companies. Newion is a highly dedicated and involved investor that is actively engaged with its portfolio companies and keeps in close contact with them, particularly in the field of strategy and finance. The fund’s track record comes from a strong belief in lean startup methodology, chasm theory, and leadership models, as well as deep industry knowledge in B2B SaaS companies. Its present portfolio consists of 25 companies. 

After completing his studies in Aerospace Engineering in Delft, Patrick jointly founded an IT company. He sold his interest in this company at the end of 1996, started working at N.V. NOM in Groningen at the beginning of 1997, and was mainly responsible for investments in IT-related businesses. Patrick has led over 50 investments in B2B software companies and financed various other types of companies. Patrick has also occupied positions on various non-executive boards. He is married with two children and is an animal lover.

Patrick discusses how he sees the VC industry evolving and details his investment thesis. He shares with Hall what excites him now and advises startups and investors.

You can visit Newion Partners at www.newion.com, on LinkedIn at www.linkedin.com/company/newion/, and on Twitter at www.twitter.com/newionpartners.  

Patrick can be contacted at patrick@newion.com, and on LinkedIn at www.linkedin.com/in/papolak/.

_____________________________________________________________________

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Direct download: Patrick_Polak_of_Newion_Partners_2.mp3
Category:general -- posted at: 6:00am CDT

More Mistakes in Crowdfunding Campaigns 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising requires preparation and execution. 

Avoid these additional mistakes in running your crowdfunding campaign:

Not building your crowd before launching your campaign.

It’s important to identify your crowd and raise awareness about your upcoming campaign.

Not developing relationships with influencers and networkers who can extend the reach of your campaign.

It’s important to set up several connectors who can give you access to new investors throughout the campaign.

Selecting the wrong platform.

It’s important to choose a platform that helps you connect to your target audience.

Not demonstrating a growth story throughout the campaign.

It’s important to show progress through updates to investors as they look to fund startups with momentum and traction.

Not setting a realistic fundraising goal.

It’s important to break the fundraise into stages and sprints.

Not following up with your investors to address questions and concerns.

It’s important to follow up with investors in a timely manner to close them. 

Avoid these mistakes in building and running your campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: More_mistakes_in_crowdfunding_campaigns.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Jessica Karr, Founding General Partner at Coyote Ventures.

Coyote Ventures is a venture capital fund investing in early-stage startups that are innovating in women’s health and wellness, founded by Jessica Karr and Dr. Brittany Barreto, who are scientists turned entrepreneurs turned investors. Women’s health is a $1T+ industry and is an emerging industry due to the historic marginalization of women’s health. Coyote Ventures has completed its first four investments in companies working in sexual wellness, menopause, menstruation, and endometriosis and is actively investing. 

Jessica was a biochemist at Impossible Foods and has direct hands-on experience building and launching novel products. Jessica is passionate about innovation that drives positive change in human health, equality, and our relationship to the earth. She helped build a pilot impact-focused VC fund with a conscious celebrity; she has developed product strategies as a consultant and advisor to startups internationally; she is an angel investor, venture partner at Republic.co, and an active investor in Portfolia’s FemTech fund. She can often be found swimming in the SF Bay and walking her Pom rescue.

Jessica discusses the state of investing in fintech and how she sees the industry evolving. She speaks about her investment thesis and some of the challenges startups and investors face.

You can visit Coyote Ventures at www.coyote.ventures, via LinkedIn at www.linkedin.com/company/coyoteventures/, and via Twitter at www.twitter.com/Coyote_Ventures

Jessica can be contacted via email at jessica@coyote.ventures, via LinkedIn at www.linkedin.com/in/jessicarkarr/, and via Twitter at www.twitter.com/JessicaRKarr

_____________________________________________________________________

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Direct download: Jessica_Karr_of_Coyote_Ventures.mp3
Category:general -- posted at: 6:00am CDT

Mistakes in Crowdfunding Campaigns 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising requires preparation and execution. 

Avoid these mistakes in running your crowdfunding campaign:

Not understanding the rules and regulations around crowdfunding, including what you can and cannot do.

Launching without market validation or product validation.  

You must prove to the investor that customers will pay for the product, and it works.

Failing to position your deal for the investor type you are engaging.

Each type of investor looks for different aspects of the deal around traction, product type, monetization model, and expected return.

Running a campaign without quality campaign materials such as digital advertising, landing pages that convert, and a quality pitch deck.

Not setting short and long-term goals for the campaign.

You need to know where you should be in the campaign each week.

Not providing updates about the progress of the company, including sales, team, product, and funds raised.

Not having any funding at the launch of the campaign.

No investor wants to go first. You must have some funding already in place.

Avoid these mistakes in building and running your campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Mistakes_in_crowdfunding_campaigns.mp3
Category:general -- posted at: 6:00am CDT

Benefits of Crowdfunding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Crowdfunding brings many benefits to the startup raising funding.

Here are some key points to note:

It gives the startup a whole new network of potential investors to pursue.

Instead of raising only from accredited investors, crowdfunding raises from everyone.

It gives the startup a way to raise money for reasons beyond the financial return.

Instead of raising funding solely on the potential financial gain, a startup can raise funding on other factors such as the social impact.

It gives the startup more branding and awareness.

By using crowdfunding, a company can generate broader exposure for its brand and products.

This is particularly helpful for consumer product goods startups.

It also gives the startup a greater range of tools for reaching out to investors.

Social media and other means can be used to run a crowdfunding campaign.

There are many benefits to crowdfunding for both the startup and the investor.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Benefits_of_crowdfunding.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Edward Ismawan Chamdani, Managing Partner at Ideosource VC, Gayo Capital, and StarCamp.

Ideosource Venture Capital started in 2011 investing in more than 30+ tech startups with a combined valuation of multiples of billions of US dollars in 2021.

Ideosource VC was set up as a two GP partnership with Andi S. Boediman who is now heading the Ideosource Entertainment, and Edward leads the impact and green investment in Gayo Capital, both set up around 2018 until now. A venture builder StarCamp Asia was set up in early 2021 to ride on Web 3.0 potential and initiatives.

Edward serves as a board member of Amvesindo.org (Indonesian Venture Capital and Startup Association), and ALUDI.id (Security Crowdfunding Association). He has a personal purpose to unlock the ultimate potential of Indonesia sustainably from various aspects mainly in leveraging human capital surplus and abundant natural resources via technology disruption and implementation. He contributes to various startup events, fintech/other sectors, and government policy as a contributor, advisor, mentor, and speaker.

Edward discusses his investment thesis, advises investors and startups, and shares what excites him in the industry. 

You can visit Ideosource VC at www.ideosource.com, via LinkedIn at www.linkedin.com/company/ideosource.com/, and via Twitter at www.mobile.twitter.com/ideosource, Gayo Capital at www.gayo.capital and via LinkedIn at www.linkedin.com/company/gayo-capital/mycompany/, and StarCamp at www.starcamp.asia.  

Edward can be contacted via email at edward.chamdani@ideosource.com, via LinkedIn at www.linkedin.com/in/eichamdani/, and via Twitter at www.twitter.com/ismawanVC.  

_____________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: Edward_Ismawan_Chamdani_of_Ideosource_VC.mp3
Category:general -- posted at: 6:00am CDT

Best Practices for Crowdfunding Campaigns

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running an equity crowdfunding campaign, include these best practices:

  1. Tell a story -- show how you came up with the idea for the product and how customers and partners validate it.
  2. Prepare your investor network -- build a list of potential investors who you can pursue.
  3. Demonstrate support -- start with your family and friends and use their investment to demonstrate investor support.
  4. Use multiple channels -- use several communication channels such as email, social media, and events to showcase your campaign.
  5. Provide updates -- keep the investors informed about progress with your campaign and company including information on sales, team, product, and fundraise.
  6. Generate press coverage -- find a writer for a publication and work with them to capture your campaign into their bigger story.
  7. Include visuals -- use imagery, including photos and videos. Images convey a great deal more information than words alone.
  8. Understand your investor -- test your campaign with investors you know to gauge what interests them and what they find compelling.
  9. Plan the campaign -- prepare your campaign from start to finish. You may need to add more steps as you go, but start the fundraise with a complete plan.



Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Best_practices_for_crowdfunding_campaigns.mp3
Category:general -- posted at: 6:00am CDT

Key Components of a Crowdfunding Campaign

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several key components of a crowdfunding campaign.

Consider how to include these in your fundraise:

Goals -- set goals for the campaign including mailers sent, investors contacted, and funds raised.

Draw from the experience of other crowdfunders to set realistic goals.

Platforms -- research the various platforms and choose the one that best meets your fundraise needs.

There are many platforms and campaign services available.

Networks -- catalog potential investors from your network and then look for additional networks to engage.

There are many investor types, so you’ll need to customize the presentation for each group.

Investor closing -- many investors will express interest, but it takes a dedicated follow-up to close those investors - budget time for investor follow-up.

Campaign -- spend time developing quality campaign materials that exude professionalism and showcase your product in the best light possible.

There are many ways to position a product, so think broadly about how to position the campaign.

Investment offering -- consider well the terms you offer, as investors see many deals and will compare yours to others in the market.

Outreach -- develop a plan on how best to engage your network with your campaign materials.

Spend time on each of these components in building your campaign plan.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
____________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Key_components_of_a_crowdfunding_campaign.mp3
Category:general -- posted at: 6:00am CDT

This is the Investor Connect Crowdfunding Launch Program. I'm Hall T Martin, the host of the show, in which we take questions from startups and investors on crowdfunding topics.

I hope you enjoy this episode.
________________________________

Thank you for joining us for the Investor Connect Crowdfunding Launch Program where we help startups prepare for a fundraise.

For more episodes, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/  
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How to Set Your Crowdfunding Goal

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In setting your crowdfunding goal, create a list of needs for growing your business.

From this list, create an overall fundraise goal. 

Break the goal into three stages.

Set the first stage relatively low, as the initial funding is the most difficult.

Focus on family and friends to fund this stage.

Set the second stage target to reach your minimum fundraising goal.

This is the amount you need to implement your core growth plan.

Set the third stage target to reach your maximum fundraising goal.

This is the amount you need to fully install everything on your growth plan.

Stick to the fundraise plan and avoid overfunding as it causes dilution.

Keep your list of needs in mind, so you fund the most important elements of your growth plan first. 

Remain flexible in deploying your growth strategy as funding comes in fits and spurts and is rarely a smooth and steady flow. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: How_to_set_your_crowdfunding_goal.mp3
Category:general -- posted at: 6:00am CDT

Key Elements of a Crowdfunding Campaign

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Successful crowdfunding campaigns share several key elements.

Here are some key points to include in your fundraise campaign:

Clear value proposition -- make clear what your product does and the value it brings.

Story -- tell what problem it solves and the background on how the product came to be.

Key numbers -- use numbers in your story to validate that the product works and customers will pay for it.  Stories tell, numbers sell.

Growth story -- show how sales, team, product, and fundraise are continually making progress.

Cause -- show how your product is part of a greater cause.  

If your product reduces  carbon emissions then use the tagline “help save the planet.”

Social proof -- show customers using the product and include testimonials.

Visuals -- show a picture of the product in the campaign so the investor can see what exactly it is.

You can also use video to show the product in action.

Supporters -- show the supporters you have including customers, partners, suppliers, and others who also believe in the product.

Include these elements in your crowdfunding campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Key_elements_of_a_crowdfunding_campaign.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Joe Raczka, Co-founder, COO, and Managing Partner at York IE.

Headquartered in New Hampshire, USA, York IE is a vertically integrated strategic growth and investment firm helping reshape the way companies are built, scaled, and monetized. Through Fuel™, its SaaS platform, hands-on advisory services, and selective early-stage B2B SaaS investments, York IE supports ambitious entrepreneurs, operators, and investors on their quest to scale startups and disrupt markets.

Joe is an avid angel investor and startup advisor focused primarily on the SaaS and IaaS markets, bringing with him a stellar Rolodex across the investment banking, market analyst, venture capital, and private equity landscape. Previously, Joe was the Vice President of Strategic Development at Oracle where he oversaw all of Oracle Cloud Infrastructure’s Market Intelligence, Product Strategy, and M&As, including leading the acquisition of Zenedge, a cloud-based, artificial intelligence-driven cybersecurity business. Joe joined Oracle through the Dyn acquisition. At Dyn, Joe was first Vice President of Finance, Dyn’s first formal finance hire, and then Vice President of Corporate Development where he raised $100 million of growth capital, participated and led diligence in eight acquisitions, and led the strategic process and diligence that resulted in the strategic acquisition by Oracle.

Before joining Dyn, Joe spent the first part of his career in New York City and Boston as a financial analyst at Bloomberg, Pali Capital, and Fidelity, starting out in the family office division. In addition to his work at York IE, Joe is active in the community. He serves on the board of directors for several non-profits including Catholic Charities New Hampshire, Greater Manchester Chamber of Commerce, and Bishop Guertin High School. Joe has also become a respected angel investor, mentor, and growth advisor to many innovative startups. Joe has a BS in finance from Providence College.

Joe advises startups and investors, discusses the state of startup investing, and shares his investment thesis and some of the startups which fit that thesis. 

You can visit York IE at https://york.ie/, via LinkedIn at www.linkedin.com/company/york-ie, and via Twitter at www.twitter.com/yorkgrowth.   

Joe can be contacted via email at joe@york.ie, via LinkedIn at www.linkedin.com/in/joe-raczka/, and via Twitter at www.twitter.com/JMRaczka

_____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Joe_Raczka_of_York_IE.mp3
Category:general -- posted at: 6:00am CDT

What Is Crowdfunding?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Crowdfunding refers to fundraising in which you can raise funding from anyone and not just accredited investors.

Typically, these investors fund early-stage companies in various ways.

Here’s a list of the different types of crowdfunding:

  1. Equity-based crowdfunding -- the investor receives an ownership stake in the company.
  2. Reward-based crowdfunding -- the investor receives a product or a reward in exchange for their funding.
  3. Peer-to-peer lending -- the investor receives a debt stake in a company for their funding.
  4. Inventory funding -- the investor funds the build of a product and places it on consignment with the producer. When sold, the investor receives a portion of the revenue.  

A startup can use crowdfunding to find investors for all of these types of crowdfunding.

Crowdfunding allows startups to raise capital from the broader market and structures the raise so it fits the needs of the company.

It is often called community funding, as the startup reaches out to its own community to find funding.

Investors often invest in smaller amounts.

Given the large number of potential investors in crowdfunding, a startup can raise substantial amounts of funding.

Crowdfunding gives more startups the opportunity to raise funding and more investors the ability to participate.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: What_is_crowdfunding.mp3
Category:general -- posted at: 6:00am CDT

Mistakes to Avoid in Financial Modeling

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Your financial model can be used not only for fundraising, but also for running your startup.

Avoid these mistakes in setting up your financial model:

Tying your revenue to a factor that doesn’t actually drive revenue.

Figure out what actually drives sales and build your model around that.

Trying to identify exact numbers for factors such as conversion rate.

Instead, use a range of numbers to account for variations.

Skipping the research into companies in your sector.

Instead, spend time looking at similar companies to find out what drives their business.

Trying to include too many drivers in your business model.

Instead, focus on the top drivers that account for the majority of your sales.

Setting up the financial model for generating financial statements only.

Instead, set up the model, so it also calculates key performance indicators.

Design the spreadsheet for running the business in addition to raising funding. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Mistakes_to_avoid_in_financial_modeling.mp3
Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our final Investor Perspectives episode entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about changes expected in the coming 12 months and our guests’ final thoughts.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Tony Long, Co-Founder and Managing Partner, CLX Ventures LLC [01:12]
David Simms, Managing Partner and Founder, Talanton [03:59]
Andrew Stoner, Chief Investment Officer, Paradiem LLC [06:07]
Wes Lyons, General Partner, Eagle Venture Fund [07:56]
Michael Arrieta, Founder and CEO, Garden City Companies [11:23]
Josh Wilson, Principal Broker and Owner, Kingdom Syndicate [14:04]
Bill Wichterman, Angel Investor [16:29]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/  
For Investors check out: https://tencapital.group/investor-landing/    
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Direct download: IP_Faith_Based_-_Show_8.mp3
Category:general -- posted at: 6:00am CDT

Back of the Envelope Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In setting up a fundraising plan at a high level, you set a revenue target five years out. 

You then draw a line from today to that five-year mark. 

Your fundraise and hiring plan will come from that.

To calculate this quick and dirty version of the financial model, follow these steps:

  1. Start with current revenue.
  2. Apply your organic growth rate and map out your top-line revenue for five years.
  3. Calculate your revenue per person metric.
  4. Apply your expenses for five years using that revenue per person metric.
  5. Identify the negative profit line. 
  6. Set your fundraise to cover the negative working capital.

If the amount is greater than one million dollars, then break the fundraise into two rounds.

This will give you a rough idea of how much you need to raise and how many people you will need to hire. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Back_of_the_envelope_financial_model.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Glib Buriak, Managing Partner at HIFE VC.

HIFE is a venture arm of the Ukrainian investment company Adamant Capital, with 12 years in the market. HIFE searches for local talents or teams to build or develop businesses in areas of MedTech, FinTech, AgroTech, EdTech, and digital transformation. The focus of the investment is guided by the expertise of investors who can facilitate or boost a business through their existing enterprises or business liaison. HIFE’s existing pipeline has over 7 projects assembled over 6 months from the launch and is looking for tickets between $200-500K.

Glib is a university professor, counselor to the Committee of Economic Development, contributor to Forbes Ukraine, business consultant, and former and future startupper. Glib was born into a family of university professors in Kyiv and lived in that city his whole life. He graduated from Kyiv National University where he majored in International Economic Relations. After graduation in 2005, Glib spent a month full of happiness as an intern in Irvine, California. However, choosing between IB in California and returning to Ukraine, he chose the latter.

Glib pursued a career in public office, became a counselor to the First Vice Prime Minister of Ukraine at the age of 25, but gave up the work and dived into academic work and wrote his Ph.D. thesis on "International Corruption".

Since the age of 28, he has combined academic work, business and PR consulting, started a couple of businesses in the areas of data analytics and social research, taught over 2,000 students from around the globe while teaching in 3 different universities, and published 3 diverse books — an academic monograph, a book for children, and a history of Ukrainian IT.

Glib advises startups and investors, shares what he thinks will be the biggest change we will see in the world of startup investing in Ukraine, and discusses his investment thesis. 

You can visit HIFE VC at www.hife.vc, and via LinkedIn at www.linkedin.com/company/hifevc.

Glib can be contacted via email at glib@hife.vc, and via LinkedIn at www.linkedin.com/in/glib-buriak

______________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Glib_Buriak_of_HIFE_VC.mp3
Category:general -- posted at: 6:00am CDT

How to Show Financials in a Pitch Deck

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The financial projection is a key element in the presentation to investors.

Many founders cut and paste cells from the financial model spreadsheet into a slide.

This renders the information unreadable as the spreadsheet doesn’t fit with the presentation format.

To show your financial projections, consider the following:

Don’t cut and paste from the spreadsheet.

Investors cannot take in a detailed spreadsheet on a slide in such a small font.  

They can only take in the high-level information.

Choose specific numbers from your financial model and place them into the slide using the same font and format as the rest of the deck.

Choose three sets of numbers: revenue, costs, and profits.

Show last year, this year, and the next three years in your presentation.

This yields a five-year window into the company.

Create a line graph showing each one.

The revenue shows what growth rate you are projecting. 

Avoid hockey sticks as investors will discount those numbers as unrealistic.

Show the costs and then the profit line.

Include 1-3 key metrics as well. 

Also include additional fundraises proposed in the model.

Investors will look for the growth rate you are projecting.  

They will look to see when you go cash flow positive.

Investors will look at the burn rate on the profit line and then check the fundraise to see how much cash runway you are proposing.

The key to presenting the financial projections is to call out three key numbers such as the growth rate, months to cash flow positive, and the number of months of cash runway.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: How_to_show_financials_in_a_pitchdeck.mp3
Category:general -- posted at: 6:00am CDT

Assumptions and Drivers in the Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In building out your financial model, make explicit the assumptions you are using and identify the drivers in your business.

Create a tab on the spreadsheet for assumptions and drivers for the investor to review.

As you build out the revenue forecast, capture the assumptions behind the growth rate.

For the costs, make clear which are fixed and which are variable costs. 

Identify the drivers within the business.

Typically this is the number of products sold or the number of customers signed up.

This drives the revenue line as well as the variable costs.

For example, the more customers targeted for revenue, the higher the cost of sales and sales commission.

Investors look to see if the costs align with the revenue forecast.

Understanding what drives your revenue and costs will help you build out your financial model and create more accurate projections.


T
hank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Category:general -- posted at: 6:00am CDT

Thank you for joining us today for our TEN Capital Fundraise Launch Program.

In this program, we help startups prepare for a fundraise. 

We provide templates, tools, eGuides, and advice to founders who are working towards raising funding.

We’ll kick off the session with a short overview on a fundraising topic, then we’ll answer questions from the founders.

I hope you enjoy this episode.
________________________________

Thank you for joining us for the TEN Capital Fundraise Launch Program where we help startups prepare for a fundraise. 

For more episodes, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: 2022_02_08_TENFL_Your_Timeline_for_Raising_Funding__QA.mp3
Category:general -- posted at: 6:00am CDT

How Investors Use the Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors use the financial model to understand not only the business but also to learn about the founder and their skills. 

Here are some key points investors look for:

  1. Salaries -- investors look to see how well the team is compensated and if it fits the stage of the business.
  2. Customer acquisition and retention -- investors look to see you have built a system for acquiring customers and retaining them.  
  3. Traction -- investors look to see what traction you have going so far.
  4. Knowledge of the business -- investors look at the numbers to see how well you know the costs of running the business and what factors drive revenue.
  5. Scale factors -- investors look at the costs and customer acquisition model to see how well the business can scale.
  6. Use of funds -- investors look to see how you are going to spend the funds raised and if it makes sense for the stage of the business.
  7. Potential outcome -- investors look to see if this is a venture business or a lifestyle business.

Consider how the investor will view your deal in building out your financial projections.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

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Direct download: How_investors_use_the_financial_model.mp3
Category:general -- posted at: 6:00am CDT

Characteristics of a Good Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The purpose of the financial model is not to predict the future with great accuracy but rather to understand the business and how it works.

Here are some characteristics of a good financial model:

The model shows what drives the business, such as leads generated, products launched, or sales reps on the team.

The customer acquisition and retention model is defined so it’s clear what must be done to reach a sales target or performance metric.

The financial model shows what actions must be taken by the team such as website traffic and conversion rates, sales closure rates, and more.  

The model has clear logic to it so investors can follow it easily.

It should be flexible and allow for changes in assumptions.

It should be accurate, which means you applied a bottoms-up approach and not a top-down.

It contains instructions on how to read it if it’s not readily apparent.

It should be visually appealing with a clean design that exudes professionalism.

Finally, it should be printable so that it comes out neatly on a page.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about changes expected in the coming 12 months and our guests’ final thoughts.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com [01:26]
Shane Enete, Associate Professor of Finance at Biola University and Investment Analyst at Inspire Investing [05:31]
John Siverling, Director of Private Markets, OneAscent Capital [10:58]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [15:48]
Jeff Shafer, CEO, CommonGood Capital [17:20]
Kenn Kelly, CEO, Never Settle [21:22]

We hope you enjoy the show.
_______________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/    
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Direct download: IP_Faith_Based_-_Show_7.mp3
Category:general -- posted at: 6:00am CDT

Best Practices for Building a Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are some best practices in building a financial model for your startup.

Consider setting up the model to use for managing the business as well as the fundraise.

Design the layout so you can test assumptions and scenarios.

Capture your assumptions into the model so you can change them when the business conditions change.

Use conditional features of the spreadsheet to highlight in color the status of the metric or result.

Highlight key numbers such as revenue, margins, and cash flow.

Embed metric calculations into the spreadsheet, so it automatically calculates often-used metrics.

Set up the spreadsheet so you can have multiple scenarios.

Apply checksums to verify your spreadsheet is accurate.

Be sure to use a standard font and a clean design throughout the spreadsheet, as investors will correlate a clean-looking spreadsheet with accuracy of numbers.

While these practices will take a little more time, the benefits outweigh the cost.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Adam Judelson, President and COO at mePrism.

Founded in 2019, me​Prism believes that your online data is your property and that you have a natural right to privacy and the freedom to make choices without hidden influence. me​Prism hopes to help its clients collect all of this data from the many corners of the Internet, organize that data and place it in their mePrism Data Bank account. If companies need that data to make their products work for you, they can pay you for your consent through mePrism’s marketplace. Companies that bid for your data are required to explain how they will use it so that you can decide for yourself if that is what's best for you and your family's privacy. You control your data. You know who is using it, why, and exactly how they are using it.

Adam is a serial entrepreneur. He has spent his career protecting the public interest with data, from his time as a national security analyst in the government to Palantir Technologies where he headed up the most profitable product line, to his role as an Adjunct Professor at Georgetown teaching a course he pioneered called Disruptive Analytics. Adam brings a unique blend of mission orientation, product and technology passion, and analytic rigor to each of his endeavors as well as the ability to convey the most complex topics simply to any audience.

Adam discusses what led him to start working in the data industry and how mePrism fits into the landscape, government controls and how it impacts businesses, monetizing data and more.

You can visit mePrism at www.meprism.com, via LinkedIn at www.linkedin.com/company/meprism/mycompany/, and via Twitter at www.twitter.com/mePrism1

Adam can be contacted via email at adam@meprism.com, via LinkedIn at www.linkedin.com/in/adam-judelson, and via Twitter at www.twitter.com/Ajuggles.  

_____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: Adam_Judelson_of_mePrism.mp3
Category:general -- posted at: 6:00am CDT

Using Your Financial Model in a Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The financial model is a key component of your pitch.

Use key financial numbers from the model to tell the story of how your business can scale up.

Here are the steps:

Start with your unit economics to show the business works.

Show how the systems you have built drive the business using the financial model.

Highlight the market size and how fast the market is growing, as well as how you will go to market if you are in the early stage.

Call out key cost figures to demonstrate you know your numbers that drive your customer acquisition process and retention rates.

Show how you will use the funds by pointing to the costs for building products, generating leads, or closing sales.

Show your cash burn and how the fundraise will give you runway.

The financial projections alone don’t tell the story of your business.

You have to pull out key numbers to tell the story.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Using_your_financial_model_in_your_pitch.mp3
Category:general -- posted at: 6:00am CDT

How to Use Your Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After building your financial model, you can use it in several ways.

Here is a list of use cases:

Raising funding for the business by determining how much you need to raise and when.

Generate financial forecasts and projections for managing the business.

Project key financial statements such as profit and loss statements, balance sheets, and cash flow statements.

Setting up budgets for daily management of the business, particularly around cash flow.

Determining hiring decisions, including what roles to fill and when.

Setting strategic plans for growing the business.

Estimating the value of the business for negotiating acquisitions by other companies.

An up-to-date financial model is a must-have for every startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: How_to_use_your_financial_model.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Patrick Michael Snyder, Executive Director at BizStarts.

BizStarts brings entrepreneurs together from all backgrounds, ethnicities, and beliefs to create a collaborative learning environment that embodies positivity, inspires confidence, and develops people’s capacity to achieve personal success and business growth. Working together, they are creating economic opportunity, communities with unique character, and a vibrant city with prosperity for all. BizStarts provides education, training, one-on-one coaching, and connections to resources. All services are free of charge.

Patrick has tremendous experience running social and for-profit ventures. His largest wins are in the area of organizational growth. At the age of 27, Patrick started, grew, and sold Shoreline Magazine. The publication went from having two to 20 employees in roughly three years with Patrick as Founder and CEO. As Executive Director, He transformed The Illinois Travel and Tourism Association, Visit Illinois, from a 30-member club into a federation of Illinois Tourism Associations with a membership in the hundreds of thousands while increasing the budget by a factor of six!

Patrick has excellent consulting and operations experience. While working with Billionaire, Best Selling Author Steve Kaplan, Patrick and Steve focused on “Consulting for Growth” for small to mid-size companies, associations, and chambers of commerce--Patrick also performed big client sales and customer service training events and consulting for companies like Panasonic, AT&T, Frito Lay, and Oracle.

Patrick is a former Adjunct Professor at Kendall College, and Roosevelt University. As an educator, he is constantly searching for ways to enrich the lives of students. Patrick is also a published contributing author in the highly acclaimed book, “he Start-up Student” and has served on the advisory boards of several companies. Patrick served as Executive Director of the United States Association for Small Business and Entrepreneurship for 5 years, where he grew reserves from 28K to over 500K during that time! Most recently, Patrick was named  Executive Director at BizStarts Milwaukee. 

Patrick has a BA in Communications from Eastern Illinois University, an IOM designation from the US Chamber's Institute for Organizational Management at the University of Notre Dame, and holds a graduate certificate in leadership from the University of Wisconsin, Madison.

Patrick details his background before BizStarts, discusses how he sees the self-employment industry evolving, and some of the challenges faced in customer funding.

You can visit BizStarts at www.bizstarts.com, via LinkedIn at www.linkedin.com/company/bizstarts/, and via Twitter at www.twitter.com/bizstarts.

Patrick can be contacted via email at psnyder@bizstarts.com, and via LinkedIn at www.linkedin.com/in/patrick-snyder

____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Patrick_Michael_Snyder_of_BizStarts.mp3
Category:general -- posted at: 6:00am CDT

What to Include in Your Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In building your financial model, make sure you include the following:

  1. Revenue projections -- your estimate of revenue from all sources.
  2. Cost of Goods sold -- your estimate of how much it will cost to build and deliver the product or service.
  3. Customer acquisition costs -- your estimate of the sales and marketing expenses required to acquire the customer.
  4. Operating expenses -- your estimate of the cost of running your business, such as office space and utilities. 
  5. Capital expenditures -- your estimate of the cost of acquiring physical assets, such as equipment and machinery.
  6. Cash runway -- the amount of cash available based on operations as well as any fundraises.

Include metrics such as customer acquisition cost and customer lifetime value.


T
hank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
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Direct download: What_to_include_in_your_financial_model.mp3
Category:general -- posted at: 6:00am CDT

How to Build a Bottoms-up Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are two approaches to building a financial model: top-down and bottoms-up.

The bottoms-up approach uses specific data from your financials, such as historical revenue, specific expenses, working capital, etc.

You apply assumptions to the historical numbers to build out the projections.

To build a bottoms-up financial model, consider the following:

Sales and marketing expenses drive the revenue.

Review the historical relationship between sales and marketing expenses and revenue. 

Project expenses and revenue based on the monetization model you have, such as recurring revenue, transaction fee, contract work, etc.

Calculate your cost of goods sold which is the cost to build and deliver the product.

Project the operating expenses which are those that do not directly drive the revenue, such as office leases and utilities.

Fixed expenses remain the same.

Variable expenses rise and fall with the activity of the business.

Calculate your working capital, also called cash runway.

Add key metrics into the model such as customer acquisition cost, lifetime value of customer, and growth rate.

Adjust the model for any other business conditions or events such as a fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: How_to_build_a_bottoms_up_financial_model.mp3
Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear our guests’ investment theses.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Tony Long, Co-Founder and Managing Partner, CLX Ventures LLC [01:12]
David Simms, Managing Partner and Founder, Talanton [02:49]
Andrew Stoner, Chief Investment Officer, Paradiem LLC [04:11]
Wes Lyons, General Partner, Eagle Venture Fund [05:28]
Michael Arrieta, Founder and CEO, Garden City Companies (startup) [06:19]
Josh Wilson, Principal Broker and Owner, Kingdom Syndicate [08:04]
Bill Wichterman, Angel Investor [08:57]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at:
http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/   
For Startups check out: https://tencapital.group/company-landing/   
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Direct download: IP_Faith_Based_-_Show_6.mp3
Category:general -- posted at: 6:00am CDT

How to Build a Top-Down Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are two approaches to building a financial model: top-down and bottoms-up.

In general, you should use a bottoms-up approach for preparing the financial projections, which will be more detailed.

To build a top-down financial model, consider the following:

Start with the size of the market.

Estimate the market share of the company in a sector or region.

Use the price of the product to calculate the revenue.

Increase the revenue based on the growth rate of the market and increasing market share.

Input the expenses as a percentage of revenue based on historical data.

The top-down approach is relatively simple as it uses market sizes and market share estimates.

Use this approach to check against the bottoms-up model as a comparison.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Direct download: How_to_build_a_top_down_financial_model.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Hernan Haro, Founder and General Partner at MrPink VC.

MrPink is a VC seed fund that invests in founders located in Colombia, Peru, Chile, Argentina, and Uruguay, that address large regional or global challenges. MrPink empowers entrepreneurs in CAPUC (Chile, Argentina, Peru, Uruguay and Colombia), by providing the capital, hands-on support, advice, and connections needed to launch global businesses. 

VC investment in LATAM will exceed $10 billion this year, more than 2 times the levels of 2019, and more than 20 times 2016; Mexico and Brazil take three-quarters of the total pie. MrPink’s portfolio companies will benefit from their Venture Design & Growth playbook, leveraging their experience by building, investing, and refining over 40 startups, and producing 10x returns and multiple exits. 

Hernan is a tech entrepreneur and Founding Partner of MrPink. As an entrepreneur, he ran operations for Pulpo Media, a California-based startup, leading the company through 14X revenue growth and its successful exit to Entravision. At ConsumerAffairs, he built the Data and Analytics team from scratch, later running Finance and Growth at scale. During the last decade, he has been actively advising entrepreneurs and angel investing in the region. Hernan holds an MBA from UC Berkeley (2010), an MSc in Industrial Engineering from ITBA (2001), and a BS in Computer Science (1997) from ORT.

Hernan discusses the state of investing in Latin America, some of the challenges investors and startups face, and the biggest change he sees happening in the next 12-24 months.

You can visit MrPink VC at https://mrpink.vc/, via LinkedIn at www.linkedin.com/company/mrpink-vc/, and via Twitter at www.twitter.com/MrPink_VC/.

Hernan can be contacted via email at hh@mrpink.vc, and via LinkedIn at www.linkedin.com/in/hernanharo

_____________________________________________________________________

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Direct download: Hernan_Haro_of_MrPink_VC.mp3
Category:general -- posted at: 6:00am CDT

Benefits of a Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Many startups build a financial model to show the investors and then leave it alone ‘til it’s out of date and no longer useful.

The benefit of an up-to-date financial model is that it can actually help you make management decisions.

Here are several ways to use a financial model to manage your business:

Determine what positions to hire and when.

Measure the performance of the team and highlight problem areas.

Shows areas that are out of their target cost or performance zone, such as having too much of a given resource.

Determine your valuation range for a fundraise or exit event.

Find ways to reduce the risks in the business.

Create consistent results by managing both cost and revenue drivers.

Provide ongoing monitoring of the business.

Consider setting up the financial model for daily and monthly operational use as well as for fundraising.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

How to Build a Financial Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

It’s best to build your own financial model so you understand it thoroughly.

Here are the steps to build your financial model:

Define the goal for the model.  

Figure out how you will use it and what decisions you need to make.

This will determine what details you need to include in your model.

Input your historical results as this will set the format of the model.

Start with revenue and figure out what drives it such as number of customers paying or number of products sold. 

Calculate Cost of Goods Sold and include it as part of the revenue section.

Next, add salaries into the model as this is one of the biggest expenses you have.

Add in the other businesses expenses related to sales, marketing, and administration.

Set up a working capital section as you’ll need funds in the bank to pay expenses ‘til the revenue comes in.

Calculate your growth projections for each month for the next 24 months.

Review the model to see if it is achievable.

Finally, choose key metrics to include in the model and capture information that calculates those metrics.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Sophie Liao, Founding Partner at Oyster Ventures.

Oyster Ventures is a seed-stage-focused venture fund based in San Francisco, New York, and Hong Kong. They target companies that bring liquidity and efficiency to antiquated industries and with massive potential to scale.

Since 2016, they have launched three funds and deployed capital into 80+ startups. Their checks start at $25k to $200k, from Pre-Seed to Series Seed. They typically continue to invest in their portfolio companies from Series A to C and beyond, and they can write checks up to $5M+.

Oyster Ventures generally doesn’t lead rounds, but when they do, they will invest $500k to $2M. When they lead, they join the board as a director or observer. They happily invest in companies anywhere in the world but have a preference for standard jurisdictions and structures (e.g., Delaware C Corps, Hong Kong or Singapore Limited companies, SAFEs, etc.) They don’t invest in markets they don’t understand well or markets that require deep specialization to evaluate. While they do invest in cryptocurrency and blockchain companies, they very rarely invest in crypto-tokens without an equity component. They don’t invest via SPVs, by mandate, they don’t invest in mainland China, and they don’t invest in uncapped notes and SAFEs.

Sophie is a three-time fund manager with a top-performing record by IRR. She was MD at Rothenberg and VP at Draper Dragon before setting off on her own to found Oyster Ventures as a solo GP in 2017. Prior, she co-founded and sold a VFX startup to a large media company in 2015. Before that, she ran M&A strategy and started her career by launching joint ventures for U.S-Asia cross-border businesses in the TMT sector.

Sophie discusses her investment thesis, advises entrepreneurs and investors and describes some of the challenges they face.

You can visit Oyster Ventures at www.oyster.vc, via LinkedIn at www.linkedin.com/company/oyster-vc, and via Twitter at www.twitter.com/oysterventures.  

Sophie can be contacted via email at sophie@oyster.vc, and via LinkedIn at www.linkedin.com/in/sophie007

_________________________________________________________________________

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Direct download: Sophie_Liao_of_Oyster_Ventures_v2.mp3
Category:general -- posted at: 6:00am CDT

Why Build a Financial Model?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In building a startup, the financial model is a key step in validating the viability of the business.

Templates can educate on what to include and how to format, but it’s best to start from scratch.

Every founder should build their own financial model at the beginning of the company so they understand it thoroughly.

In fundraising, investors use the financial model for the following:

To check how changes such as increasing or decreasing revenue will impact the business.

To check your understanding of the business with respect to costs, revenues, and growth rates.

To check how you will use the funds raised for the business, as the financial model shows expenses and impact on the revenue.

To check when you will go cash-flow positive or break even.

To check to see how much runway the proposed fundraise will give you.  

This verifies you are raising sufficient funds to accomplish your goals.

You will need a detailed financial model to track your progress in running the business. 

Include the financial model in your presentation but at a high level showing last year, this year, and the next three years. 

Building the financial model is not about predicting the future but rather demonstrating how much you know about your business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
____________________________________

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Category:general -- posted at: 6:00am CDT

Founder Business Skills Required

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In starting a company, there are key skills required of the founder:

Here is a list of basic skills:

Team building -- the founder must find a co-founder, build a board, and make the initial hires.

Leadership -- the founder must set the vision of the company and build support within the team.

Product -- the founder must specify the initial product and a roadmap for building it.

Sales -- the founder must be able to sell, including to customers, investors, team members, partners, and more.

Marketing -- the founder must be able to market the product by choosing the right market segment to pursue and creating materials for marketing the product.

Business model -- the founder must be able to craft a monetization strategy.

Finance -- the founder must be able to read accounting statements and financial reports.

Engineering -- the founder must be able to talk knowledgeably with the development team about their process and duties.

Get it done-ness -- the founder must be able to get projects done.

Emotional intelligence -- the founder must be able to set and build the culture of the company.

Founders should learn the basics in each of these areas.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear our guests’ investment thesis.  

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com [01:25]
John Siverling, Director of Private Markets, OneAscent Capital [03:53]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [06:41]
Jeff Shafer, CEO, CommonGood Capital [10:19]
Kenn Kelly, CEO, Never Settle [12:25]

We hope you enjoy the show.
________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Direct download: IP_Faith_Based_-_Show_5.mp3
Category:general -- posted at: 6:00am CDT

Metrics for B2B SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are the key metrics for B2B SaaS startups:

Committed Annual Recurring Revenue (CARR) - this shows the overall health of the business as it includes new users as well as churn.

To calculate, take the current ARR and add new bookings and upsells and subtract downgrade bookings and churn.

Net dollar retention - this shows the growth net of churn which is an indicator of motion in the business.

To calculate, take the month’s revenue accounting for upgrades, downgrades, and churn, and divide by the previous month’s revenue.

Net new logos - indicates new company growth.

To calculate, add up the number of new companies onboarded in a month.

Quota attainment - what percentage of sales reps make quota in a period of time.

To calculate, divide the number of sales reps achieving quota by total number of sales reps.

CAC payback - the number of months of revenue to pay back for the cost of customer acquisition. 

To calculate, divide sales and marketing cost by net new ARR, times gross margin.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
____________________________________

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Eloiza Tecson, Managing Partner at EY Ventures Group.

Headquartered in Los Angeles, California, EY Ventures Group is dedicated to moving early-stage (pre-seed and seed) brands and professionals forward at scale. Serving as strategic advisors and investors within the health, wellness, and sports space, the mission lies in elevating the brands of brazen, diverse founders, who are willing to challenge the status quo, through investment, strategic, and operational resources.

As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing international go-to-market strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industry, Eloiza focuses on working with brands whose vision lies in developing innovative offerings to enhance consumers' lifestyles through healthy behavior. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies, and services that help both elite and everyday athletes perform better and lead healthier lives.

Eloiza shares with Hall what excites her now in the sports, health, and technology industries. She advises entrepreneurs and investors and discusses some good opportunities to pursue.

You can visit EY Ventures Group at www.eyventuresgroup.com, via LinkedIn at www.linkedin.com/company/eyventuresgroup, and via Twitter at www.twitter.com/EYVenturesGroup.  

Eloiza can be contacted via email at eloiza@eyventuresgroup.com, via LinkedIn at www.linkedin.com/in/etecson/, and via Twitter at www.twitter.com/eloizayvette

She also hosts a podcast called The Drift at www.eyventuresgroup.com/thedrift

_________________________________________________________________________

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Direct download: Eloiza_Tecson_of_EY_Ventures_Group.mp3
Category:general -- posted at: 6:00am CDT

Metrics Investors Use

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors also use metrics.

Here’s a list of key metrics investors focus on:

Annual Recurring Revenue (ARR) Growth - the overall growth rate of the revenue is a key factor.

Month-over-month growth demonstrates product-market fit.

Magic number - shows how sales and marketing spend drives revenue.

To calculate, take this quarter revenue minus last quarter revenue multiply by four and divide by the sales and marketing costs.

Investors want to see an equal return of revenue for every dollar spent on sales and marketing.

Gross margins - shows operational efficiency of the business.

Most SaaS companies have a gross margin between 60% and 70%.  

Return on investment - shows how much the investment can return.

Investors seek a high potential return by looking for a large market with acquisitions in the high multiples based on revenue.

In essence, the investor looks for evidence of growth and efficiency in sales and operations and a return on investment.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

Your Top 3 Metrics 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many metrics you can use for your startup.

Focus on these top three metrics for your startup at each stage:

For pre-seed, focus on qualitative activities such as customer interviews and community development.

Track the number of calls made, the number of interviews completed, and the number of communities contacted.

For seed, focus on MVP product development, beta users, and customer acquisition. 

Track daily active users, monthly recurring revenue, and gross merchandise value.

For Series A, focus on repeatable customer acquisition to show product-market fit. 

Track gross merchandise value, conversion rate, and CAC:LTV Customer Acquisition and Lifetime Value.

For Series B, focus on retention and sales efficiency to show ability to scale.

Track gross margin CAC payback, net dollar retention, and CAC: LTV ratio compared to the industry average.

Too much data can lead to paralysis, so focus on the core metrics.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Ahmet Şener, Managing Partner at Smart Citizenship.

Smart Citizenship, is a citizenship-by-investment consultancy company aiming to bring unprecedented transparency to overseas investments made for the purpose of attaining secondary passports or alternative residencies. Powered by Smart Choice, the only algorithmic decision support system in the industry which takes into account more than 30 signals under 8 different subgroups enabling the investors to limit risk, and save time and money while taking on the daunting task of investing overseas.

The mastermind behind "Smart Choice", Ahmet is out to disrupt a very stubborn and old-fashioned industry. A business management graduate by training and an entrepreneur by nature, Ahmet is combining his past careers as a real estate developer, a marketing agency founder, a public diplomacy expert, and a CMO of a market-leading fund advisory firm in order to build a multi-cultural team of global experts who make up the backbone of Smart Citizenship.

Ahmet discusses the growth rate of the investment migration industry and some of the challenges entrepreneurs and investors face.

You can visit Smart Citizenship at https://smartcitizenship.com/, and via LinkedIn at  www.linkedin.com/company/smartcitizenship-com.    

Ahmet can be contacted via email at ahmet@smartcitizenship.com, and via LinkedIn at www.linkedin.com/in/ahmetsener/

_____________________________________________________________________

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Direct download: Ahmet_Sener_of_Smart_Citizenship.mp3
Category:general -- posted at: 6:00am CDT

Efficiency and Predictability Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In addition to growth, there is efficiency to measure. This is important to consider as you grow your business.

Here are some key metrics to use:

Magic number - shows how many revenue dollars your sales and marketing dollars generate.

To calculate, take current quarter revenues minus previous quarter revenues times four and divide by previous quarter sales and marketing expenses. 

A result above .75 shows your sales and marketing process is working well.

Sales efficiency - use the Gross Margin CAC Payback, which measures the number of months required to repay the cost of customer acquisition, taking gross margin into account.

To calculate, take sales and marketing for the month and divide by the Net New MRR in the month times gross margin.

Bessemer CAC Payback Period - measures the number of months it takes for the revenue to pay back the cost of customer acquisition, taking the timing of the revenue into account. 

To calculate, take the sales and marketing expense for the previous quarter and divide by the new MRR in the previous quarter times gross margin.

Efficiency metrics show the strength of the business and indicate the ability to scale.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Efficiency_and_predictability_metrics.mp3
Category:general -- posted at: 6:00am CDT

Metrics for a Downturn Economy

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In a downturn economy, metrics can help you make decisions about your business.

Here are some key metrics to consider:

Net burn rate - measures the actual cash lost in a single month. 

To calculate, subtract the total revenue from the total amount of money spent month over month.

Use this to measure your cash runway by dividing the cash in the bank by net burn rate to tell you how many months you have left.

Rule of 40 - measures the growth rate and profitability and indicates chances of the business surviving.

To calculate, take the profit margin in percentage and growth rate in percentage and add together.

A result of 40% and above indicates a healthy business.

Margins - measures the profitability of the business after sales and after operating expenses.

To calculate gross margins, take net sales and subtract the cost of goods sold and divide by net sales.

Gross margins above 40% are considered healthy.

To calculate EBITDA margins, take net sales and subtract cost of goods sold and operating expenses and divide by net sales.

EBITDA margins above 10% are considered healthy.

User segmentation - shows the growth rate and churn rate for each segment of users.

Use this metric to better focus your sales efforts in a downturn.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Metrics_for_a_downturn_economy.mp3
Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about primary trends and what makes for a successful faith-based company.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

David Simms, Managing Partner and Founder, Talanton [01:18]
Andrew Stoner, Chief Investment Officer, Paradiem LLC [03:28]
Wes Lyons, General Partner, Eagle Venture Fund [05:57]
Michael Arrieta, Founder and CEO, Garden City Companies [09:15]
Josh Wilson, Principal Broker and Owner, Kingdom Syndicate [11:40]
Bill Wichterman, Angel Investor [13:58]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: IP_Faith_Based_-_Show_4.mp3
Category:general -- posted at: 6:00am CDT

Segment Your Data

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running metrics, it’s important to segment your data as you grow.

Segmentation helps identify the factors driving growth.

Here is a list of ways to segment your data:

  1. Location - the geographic location of the customer such as city, state, region, or country.
  2. Industry - the market the customers work in, such as financial services, or healthcare.
  3. Size - the size of the company by revenue, employee count, or customer count.
  4. Channel - the method through which the customer found your product or service such as social media, content marketing, or affiliate partner.
  5. Frequency - how often the customer used the product such as daily, weekly, or monthly.
  6. Behavioral - what problem is the customer trying to solve with the product or what features they use the most.

More insights will come if you look at the metrics by cohort.

Cohorts are customers who have a common experience with your product or service.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

Thank you for joining us today for our TEN Capital Fundraise Launch Program.

In this program, we help startups prepare for a fundraise. 

We provide templates, tools, eGuides, and advice to founders who are working towards raising funding.

We’ll kick off the session with a short overview on a fundraising topic, then we’ll answer questions from the founders.

I hope you enjoy this episode.
________________________________

Thank you for joining us for the TEN Capital Fundraise Launch Program where we help startups prepare for a fundraise. 

For more episodes, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/
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Category:general -- posted at: 6:00am CDT

Meaningless Metrics  

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Some metrics are actually meaningless and tell you little about the business.

Metrics should demonstrate customer interest and satisfaction through commitment of time or dollars.

Here’s a list of metrics to avoid:

Number of downloads - by itself, it doesn’t show the level of interest or progress.

A more interesting metric is how many downloads convert into a user.

Website visits - by itself, it doesn’t show user satisfaction.

A more interesting metric is how many website visitors clicked through and engaged with the site.

Social followers - by itself, it doesn’t show engagement.

A more interesting metric is how many social followers engaged with your content.

Search engine ranking - by itself, it doesn’t show conversions.

A more interesting metric is how many visitors clicked on the site and then engaged.

Email list - by itself, it doesn’t show how many people engaged.

A more interesting metric is how many on the email list are active users.

In each case, a more interesting metric is how many engaged or showed commitment or satisfaction.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 6:00am CDT

Marketplace Metrics 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are the key metrics for marketplace startups:

Match rate - the rate at which buyers and sellers engage with each other.

To calculate, take the number of transactions in which there is a successful match and divide by the total number of attempted transactions.

Time to match - how long it takes to match a buyer and a seller.

To calculate, take the time to match for each transaction and calculate the overall average. 

Concentration - measures how fragmented or concentrated the buyers or sellers are.  

To calculate, take the top 10 buyers or sellers and measure their gross margin value and compare to the total gross margin value.

Take rate - the amount of revenue the marketplace takes from each transaction.

To calculate, review the transaction fee divided by the gross margin value and average across all transactions.

Unit economics - the business model shown at a unit economic level rather than in aggregate.

To calculate, measure the customer acquisition cost and organic customer rate over time to see if the former is going down and the latter is increasing.

User retention - measures the length of time the user stays with the company.

To calculate, average the time users stay with the company and track in each cohort to see if it’s increasing over time.

Marketplaces have their own metrics with which you can measure the effectiveness of your startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Alex Fauvel, Founder and General Partner at Two Hop Ventures.

Headquartered in Amsterdam, North Holland, Two Hop Ventures is a traditional investment firm that invests capital in projects from around the globe that aim to secure the internet on a blockchain. The fund focuses on pre-seed to seed-stage startups and does not acquire or handle any crypto tokens of any kind. As a first-time fund manager that performed its final closing in April last year, Two Hop Ventures was able to raise just €2.7Mln. Having invested over €1Mln of the capital, Two Hop Ventures was able to acquire stakes in companies that have seen a book value increase of 30x. Two Hop ventures will be opening a second fund towards the end of 2022 with the same investment focus.

Founder of the first public venture capital fund focused solely on the version of BitCoin that follows Satoshis Vision, Alex is committed to ensuring that BitCoin fits seamlessly into our world. With a background in Mechanical Engineering, Alex understands the importance of the development of technical standards in the growth of an industry. He is a member of the Bitcoin SV Technical Standards Committee and knows that the Committee will be able to assist parties in developing robust standards that allow companies to interoperate seamlessly across all types of industries.

Alex shares with Hall what excites him now in Bitcoin and how he sees the industry evolving. He advises startups and investors and discusses some of the challenges they face.

You can visit Two Hop Ventures at www.twohop.ventures, and via LinkedIn at www.linkedin.com/company/twohop.  

Alex can be contacted via email at alex@twohop.ventures, via LinkedIn at www.linkedin.com/in/alexfauvel, and via Twitter at www.twitter.com/alex_fauvel.  

______________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Category:general -- posted at: 6:00am CDT

Customer Traction Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, customer traction is a key focus point.

Here are the metrics for measuring your traction:

Customer acquisition - this includes all sources of leads such as website, email, social media, and referrals, as well conversion of leads to customers.

You can look at these metrics for each marketing action and also as an overall measure of the company’s sales and marketing efforts.

User activation - this measures how many users are using your product and how often: daily or monthly.

The more often customers use the product, the more likely they will continue with the product. 

Customer retention - this includes churn rate, renewal rate, and net promoter score.  This will determine how long customers stay with the product and delivers a lifetime value for the customer.

Customer revenue - this measures how profitable each customer is, stated either on a monthly (MRR) or annual (ARR) basis. Other factors include cost per lead and average revenue per customer.

Referrals - this measures how often users refer your solution to others and can be measured by average referral per customer and viral coefficient metrics.

A stronger virality factor generates more leads and sales. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 6:00am CDT

Challenges With North Star Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The North Star Metric seeks to capture the essence of a business in just one metric.

It makes decision-making easier.

Anything that doesn’t foster that metric is deprioritized.

It does change over time as the company’s priorities change especially with growth.

It’s not always a simple metric and can be complex depending on the business.

You can however choose a simple one so it’s easier to communicate.

Here are some examples:

Spotify -- Time spent listening to music.

Quora -- Number of answers to questions.

Uber -- Rides per week.

Amazon -- Purchases per prime subscriber.

The North Star Metric can focus on time spent, transactions, productivity, or other.

Consider what drives your company’s growth and focus the North Star Metric on it.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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For Investors check out: https://tencapital.group/investor-landing/ 
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Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about primary trends and what makes for a successful faith-based company.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com [01:26]
Shane Enete, Associate Professor of Finance at Biola University and Investment Analyst at Inspire Investing [04:17]
John Siverling, Director of Private Markets, OneAscent Capital [09:31]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [13:29]
Jeff Shafer, CEO, CommonGood Capital [19:17]
Kenn Kelly, CEO, Never Settle [22:18]


We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

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Category:general -- posted at: 6:00am CDT

Finding Your North Star Metric

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The North Star Metric is the one metric that drives the growth of the core business.

Founders use it to focus the company around a common goal.

Some startups focus on signups, others focus on retention, and still, others focus on engagement.

If you don’t have much startup experience, then you should work on customer acquisition, engagement, and retention efforts first.

Once you know what drives the best outcome for the startup then you can focus on determining your North Star Metric. 

Your North Star Metric should be simple and specific.

Look at successful outcomes by cohort or initiative.

What benefit did each one bring?

What is common about them?

What is your ideal user case?

From this information, look for the factor that drove the outcome.

Focus your North Star on that driver.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Brom Rector, Founder of Empath Ventures.

Empath Ventures is a venture capital fund that invests in psychedelic medicine startups. They specifically focus on pre-seed and seed-stage psychedelic startups that are doing novel psychedelic molecule development and pick-and-shovel plays in the psychedelics industry. To date, Empath has invested in Mycrodose Therapeutics, Mindstate Design, Quantified Citizen, Wavepaths, and Beond. 

Prior to founding Empath, Brom spent 7 years as a portfolio manager and quant researcher - most recently managing a global macro portfolio for Crabel Capital Management - a Los Angeles-based hedge fund with $8B AUM. Prior to Brom’s time at Crabel, he was the first hire at startup hedge fund Turning Wheel Capital and helped grow the firm from $1M AUM to $75M in 18 months.

Brom is also the host of "The Integration Conversation" - a top podcast and YouTube channel about the nascent psychedelics industry. The reach of this podcast gives Empath access to unique deal flow in the psychedelics space. Brom's unique media-driven deal flow and hedge-fund pedigree provide Empath Ventures' LPs with a rare blend of psychedelics industry access and institutional financial discipline.

Growing up in a military family, Brom saw the mental health struggles of service members and how those mental health issues impacted families. Seeing this firsthand gave him an even deeper appreciation for the healing power of psychedelics, especially as it relates to PTSD and depression. 

Personally, Brom has been using psychedelics for most of his adult life and has found them extremely beneficial for purposes of mental hygiene, internal exploration, and perspective-shifting. 

Brom is a CFA charterholder and holds a Master’s Degree in Computer Science with an emphasis on machine learning from Georgia Tech. 

Brom discusses the evolution of the psychedelic industry and some of the challenges startups and investors face. He also describes his investment thesis.

You can visit Empath Ventures at www.empath.vc, via LinkedIn at www.linkedin.com/company/empath-ventures, and via Twitter at www.twitter.com/EmpathVentures.  

Brom can be contacted via email at hello@empath.vc, via LinkedIn at www.linkedin.com/in/bromrector/, and via Twitter at www.twitter.com/therealbrom.  
_______________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Category:general -- posted at: 6:00am CDT

Operational Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

An efficient operation is one key to a startup's success.

Here are operational metrics you can use to check your startup:

Basic efficiency - measures the overall efficiency of the business.  

To calculate, take operating expenses divided by the revenues.  

The smaller the number, the more efficient the business.

Marketing efficiency - measures the efficiency in acquiring new customers.

To calculate, take the monthly marketing spend and divide by the number of new customers signed up.

The smaller the number, the more efficient the marketing.

Sales efficiency - measures the number of leads that turn into customers.

To calculate, divide the total sales by number of leads and multiply by 100. 

This is sometimes called the magic number. 

Inventory turnover ratio - measures the efficiency of inventory.

To calculate, divide the cost of goods sold by the average inventory. 

Ten is a good result as it shows a turnover of inventory almost every month.

Accounts payable to sales - measures how much of suppliers’ money you use to fund sales. 

To calculate, divide accounts payable by annual net sales. 

Use these tools to calculate your operational efficiency.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Operational_metrics.mp3
Category:general -- posted at: 6:00am CDT

Product Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The product is the core focus of the early-stage company.

Here are two key metrics for understanding the performance of your product:

The Heart Metric measures the quality of the user experience with the product.

Here are the components of it:

  1. Happiness - measures user satisfaction and ease of use through the net-promoter score.
  2. Engagement - measures user engagement through the frequency and depth of use of the product.
  3. Adoption - measures the number of new users of the product or a feature of the product over a period of time.
  4. Retention - measures the rate of returning users over a period of time using the churn metric.
  5. Task success - measures the user experience by looking at the efficiency of the product or its effectiveness for the user.

The Product Metabolism Metric measures the rate at which the company iterates on the product with upgrades and new features.

Through customer surveys and feedback forms, you can gather the user's impression on whether the company is moving too fast or too slow in making product changes.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Peter Bruce Clark, Partner at Social Impact Capital.

Headquartered in New York, New York, Social Impact Capital specializes in impact investing, which they define as investments that can deliver top decile returns in addition to a positive social impact. They focus on the "essentials of human need"​ — energy, water, food, health, environment, education, housing, access to capital, and social justice.

Having co-built the firm from early inception, Peter now oversees the development and management of key venture capital relationships, partnerships, advisors, limited partners, and portfolio support. Prior to joining the firm, Peter was Head of Business Development at Real Capital Innovation (acquired by Addepar), an investment technology platform backed by 8VC and Soros Fund Management. Peter started his career in Silicon Valley by creating an early-stage venture capital firm focused on high-impact areas of AI application, and institutional investor strategy consultancy, Kalytix Partners (acquired).

In his spare time, Peter is an advisor to global funds focused on the environment, health, and sustainability, such as Tyson & Blake in Sweden, Extantia in Berlin, Andon Okapi in Africa, and Brace VC in Greece. Peter is also an active angel investor in over 20 global impact startups.

In addition to his work, Peter is a volunteering Ambassador to the Rockefeller family’s BankFWD initiative, which is focused on climate justice in global banking, and a Counsel Member of the Saïd’ family’s Toucan Project, which cultivates future leaders from across the world. He is also a member of Rebalance VC, Impact Capital Managers, TTI, and GBx.

Peter has an MPhil in Business Administration and Finance from the Judge Business School, University of Cambridge, and a first-class honors BA in English and Critical Theory from Queen Mary, University of London.

Peter advises investors and startups, discusses the state of impact investing, and some of the changes he thinks we will see in the next 12-24 months.

You can visit Social Impact Capital at https://social-impact-capital.com/, via LinkedIn at www.linkedin.com/company/social-impact-capital/, and via Twitter at www.twitter.com/socialimpactvc

Peter can be contacted via email at peter@impactcap.com, via LinkedIn at www.linkedin.com/in/pbruceclark/, and via Twitter at www.twitter.com/vcpbc.  

____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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Category:general -- posted at: 6:00am CDT

Scale-Stage Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After the growth phase comes the scale phase in which you ramp up the business.

Here are the key metrics to consider at the scale stage:

1. Break-even per customer - this shows how many days until the new customer turns profitable.

This is a key factor if you are using funding to grow, as it will show if your business can scale.

2. Gross margins - this metric compared to the industry average shows how efficient the business is and what business drivers can be used to scale the business.

3. Viral coefficient - this metric shows the organic growth and determines how much additional funding will need to be spent on growth. 

4. Referrals - this metric is similar to viral coefficient but instead measures how many new customers come from existing customers. 

5. User satisfaction - this metric determines how long customers will remain loyal to the company which demonstrates effectiveness against the competition.

Each metric showcases a key factor for scaling the business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Scale_stage_metrics.mp3
Category:general -- posted at: 6:00am CDT

Growth-Stage Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you have product-market fit and start seeing growth, consider these metrics for your business:

  1. Activation rate - the percentage of users achieving some step in activating your product. This helps you determine where users are dropping off.
  2. Active users - the total number of users who used the product either daily or monthly.
  3. Average sales cycle - the average number of days to sign up a customer.
  4. Burn rate - amount of cash you are spending over your cash expenses on a monthly basis.
  5. Cash runway - how many months of cash you have based on your burn rate.
  6. Customer acquisition cost - the total cost of sales and marketing to sign up each customer.
  7. Churn rate - the percentage of users who drop out each month.
  8. Customer lifetime value - the total amount of revenue for the average customer.
  9. Lead velocity rate - the growth of qualified leads in the sales pipeline.
  10. Signup rate - the number of new customers signing up either daily or monthly.
  11. Revenue growth rate - the percentage of growth month over month.
  12. User engagement - the number of daily users divided by the number of monthly users, which shows how sticky your product is.

Each metric showcases a different aspect of your growth.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/ 
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Direct download: Growth_stage_metrics.mp3
Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In the continuation of our new Investor Perspectives series entitled “Faith-based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Tony Long, Co-Founder and Managing Partner, CLX Ventures LLC [01:11]
David Simms, Managing Partner and Founder, Talanton [04:41]
Andrew Stoner, Chief Investment Officer, Paradiem LLC [06:49]
Wes Lyons, General Partner, Eagle Venture Fund [09:39]
Michael Arrieta, Founder and CEO, Garden City Companies [12:37]
Josh Wilson, Principal Broker and Owner, Kingdom Syndicate [15:51]
Bill Wichterman, Angel Investor [19:03]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: IP_Faith_Based_-_Show_2.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Raymond Luk, CEO, and Founder of Hockeystick.

Founded in 2014 and headquartered in Toronto, Ontario, Hockeystick connects startups with funders. Startups need capital and connections to grow fast. Hockeystick makes the process easier, faster, and more intelligent by using data to drive connections.

Raymond is a serial entrepreneur and investor. He is the founder of Flow Ventures (a financial consultancy for startups), Year One Labs (an early-stage micro-VC fund), and others. He is passionate about entrepreneurship and removing barriers to raising capital through technology. He lives in Toronto with his wife who is a fashion entrepreneur.

Raymond shares what led him to start working in the startup industry. He also discusses the state and evolution of the industry, and some of the challenges startups and investors face.

You can visit Hockeystick at www.hockeystick.co/, via LinkedIn at www.linkedin.com/company/hockeystickco/, and via Twitter at www.twitter.com/hockeystickco

Raymond can be contacted via email at rluk@hockeystick.co, and via LinkedIn at www.linkedin.com/in/rayluk-founder

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Category:general -- posted at: 6:00am CDT

Startup Customer Success Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you have customers, the next step is to measure their success with your product.

Here are some key metrics to use:

Net Promoter Score - also referred to as NPS, this metric measures how loyal the customers are to the company.

The metric asks the customer to rate the company on a scale from 1 to 10 about their experience with the product.

A score of 1 to 6 is considered a net detractors score.

7 and 8 are considered passive, while 9 and 10 are considered promoters. 

The resulting metric from all customers surveyed ranges from -100 to 100.

A score from 0 to 49 is considered good.

50 to 70 is excellent, and 70+ is top tier.

Other metrics to include are customer churn which is the percentage of customers you lose over a period of time.

Revenue churn is the percentage of customer revenue you lose.

Customer retention rate is the percentage of customers retained.

This can be applied to a cohort of customers.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

Seed-Stage Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Seed-stage startups have a few users trying out a beta product.

The startup is working on the go-to-market strategy and focusing on customer acquisition.

Key metrics to use are monthly unique users, monthly new leads, customer acquisition rate, and churn rate.

This measures basic customer acquisition.

To measure conversion, use the visit-to-lead rate and lead-to-customer conversion.

This shows the basic conversion rate for signing up customers. 

To measure the effectiveness of marketing, use cost per lead, customer acquisition cost, and monthly recurring revenue. 

This matches the cost of signing up a customer to the recurring revenue it generates.

To measure the usage rate, use the average use per user per month.

This shows the importance of the product to the users’ work.

In the early days of the startup, focus your metrics on customer acquisition rates, effectiveness of marketing, and customer engagement with the product.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
____________________________________

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Category:general -- posted at: 6:00am CDT

Start With Your Key Metric

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many metrics you can use to guide your startup.

In the growth stage, start with your key metric that captures what drives growth.

You can either focus on the total number of users or look at the total number of actions the user takes.

Look for the value that is created and tie your metric to it.

This is typically not revenue but rather what drives revenue.

In a SaaS business, it’s the number of contracts signed.

In a marketplace business, it’s the number of transactions.

In a mobile app, it’s the number of active users.

Set a goal to reach each month.

Run a series of cohorts in which you apply an action and measure the impact on the metric.

As the business grows, you may need to capture a second or third metric to understand what actions provide the best growth.

You can apply this method to retention to identify the actions that provide the greatest return.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Robert Toker, Chairman, and CEO at Lantha Sensors.

Founded in 2019 by a team of world-class business people, scientists and technologists, Lantha Sensors offers an alternative to high-cost, slow trace chemical analysis such as NMR and Karl Fischer titrations. They offer a range of portable, durable, and inexpensive chemical sensors that give accurate results without the need for specialist training.

Robert is Chairman and CEO at Lantha Sensors and Partner and President at Stone Bridge Energy Partners, LLC. He was a senior advisor and consultant at BP PLC, Climate Impact Capital, an executive with several energy technology companies, Vice President, Partnerships and Market Planning at GlycosBio, and Senior Vice President with Sindicatum Capital, a London – Singapore based energy developer and investment firm backed by Citigroup Alternative Investment, Gulf One Bank, Black River (Cargill), and AIG. While at SCC, he had a broad range of responsibilities working closely with project partners and hosts from origination, planning, financial and strategic analysis through structuring and financial close.

Before joining SCC, Robert was Head of Trade and Investment in Houston for UK Trade & Investment. In addition to leading the regional team, he led the Houston-based International Energy Team and the Miami-based Trade and Investment team including the Latin American and Caribbean Market Intelligence Unit. Robert was the US lead for renewable energy. Robert was also the founding CEO of Evolved Nanomaterial Sciences, Inc a venture-backed advanced materials company. 

Robert advises startups and investors and discusses the state of startup investing. He also suggests some good opportunities for investors to pursue.

You can visit Lantha Sensors at www.lanthasensors.com, via LinkedIn at www.linkedin.com/company/lanthasensors/, and via Twitter at www.twitter.com/LanthaSensors.   

Robert can be contacted via email at rob@lanthasensors.com, via LinkedIn at www.linkedin.com/in/robtoker/, and via telephone at (832)257-7775.

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Direct download: Robert_Toker_of_Lantha_Sensors.mp3
Category:general -- posted at: 6:00am CDT

Unit Economics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In the early days of a startup, the revenue is small.

Instead of focusing on the absolute size of the revenue, focus on the unit economics of the business.

Unit economics shows your business model on a per-unit basis.

Measure the cost of acquiring each customer and the revenue you receive from the same.

You can calculate the CAC:LTV ratio which is the cost of acquiring the customer and compare it to the lifetime value of the customer. 

You can also calculate the time of payback compared to the cost of customer acquisition.

The faster the payback time, the less capital you will need to raise and, therefore, the more valuable your business will be.

Investors are not looking for big numbers; they are looking for repeatability and predictability of your revenue.

Use unit economics to show how you have built a working business albeit on a small scale.

Emphasize the systems you have in place for acquiring customers, providing a service, and how overall it’s a profitable business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

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Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Ander Iruretagoyena, Senior Associate at Impact Engine.

Headquartered in Chicago, Illinois, Impact Engine is a women-owned and led venture capital and private equity firm investing in companies driving positive impact in education, economic empowerment, health, and environmental sustainability.

Impact Engine was launched in 2012 as an accelerator fund with the goal of identifying promising entrepreneurs starting businesses with the potential to drive both attractive financial returns and positive social impact. Impact Engine raised two subsequent accelerator funds in 2013 and 2014, all focused on investing in pre-seed stage companies. Across the three accelerator funds, Impact Engine invested in a portfolio of 23 companies. Between 2015 and 2016, Impact Engine shifted its investment strategy and raised a $10 million venture fund which invested in 22 companies. Between 2018 and 2019, they began operating as a public benefit corporation, raised a $25M second venture fund, and raised a $31.5M first PE fund, allowing them to invest in impact funds for the first time.

Impact Engine’s investors include institutions, family offices, foundations, and individuals who believe in investing for both financial return as well as social impact. They are also committed to cultivating community among their investors. Their goal is to help their investors learn from each other and leading-edge impact investors who deploy capital across asset classes and geographies.

Prior to joining Impact Engine, Ander was an investment banking associate at Bank of America Merrill Lynch, working with Latin American corporations. During these years, Ander worked on a total of 17 transactions for $10.7B across 4 products, 9 industries, and 6 geographies. Ander also previously worked on financial inclusion strategies at the Bill and Melinda Gates Foundation. Ander holds a BA in Economics as well as Latin American Studies from the University of Chicago and earned his MBA degree from the Chicago Booth School of Business. Ander is originally from Mexico and loves FC Barcelona.

Ander shares what excites him now and discusses the state of impact investing, how he sees the industry evolving, challenges investors and startups face, and more. 

You can visit Impact Engine at www.theimpactengine.com/, via LinkedIn at www.linkedin.com/company/theimpactengine/, and via Twitter at www.twitter.com/TheImpactEngine

Ander can be contacted via email at ander@theimpactengine.com, and via LinkedIn at www.linkedin.com/in/ander-iruretagoyena/

_____________________________________________________________________

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Direct download: Ander_Iruretagoyena_of_The_Impact_Engine.mp3
Category:general -- posted at: 6:00am CDT

Pre-seed Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

At the pre-seed stage, startups should focus their attention on engagement and referrals.

Track how many visitors you can draw to your website.

See how many of those visitors sign up for a trial.  

The conversion rate is more important than the absolute number.

See how many referrals are made and their engagement rate.

You need to have a product that’s good enough so that people will like it and tell others about it. 

Focus on upgrading the product to generate more engagement.

Metrics that don’t matter include social media likes, newsletter signups, and repeat visits.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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Direct download: Pre-seed_metrics.mp3
Category:general -- posted at: 6:00am CDT

This is Investor Perspectives. I’m the host of Investor Connect, Hall T. Martin, where we connect startups and investors for funding.

In our new Investor Perspectives series entitled “Faith-Based Investing in a Post-COVID World”, you’ll hear about participation and growth in faith-based investing.

As the COVID pandemic passes, we emerge into a new era. The faith-based investing space is now undergoing tremendous change as we shift to a post-COVID world. Faith-based investing takes precedence with many investors in the financial industry. We have investors and startup founders describe the changes coming up.

Our guests are:

Steve Gatena, Founder and CEO, Pray.com  [01:27]
Shane Enete, Associate Professor of Finance at Biola University and Investment Analyst at Inspire Investing [03:19]
John Siverling, Director of Private Markets, OneAscent Capital [09:56]
Endel Liias, Founder and Managing Principal, Nexus Impact Advisors [14:13]
Jeff Shafer, CEO, CommonGood Capital [19:32]
Kenn Kelly, CEO, Never Settle [25:09]

We hope you enjoy the show.
_______________________________
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org    

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Direct download: IP_Faith_Based_-_Show_1.mp3
Category:general -- posted at: 6:00am CDT

On this episode of Investor Connect, Hall welcomes Prem Bodagala, Director at Michigan Rise.

Michigan Rise is an early-stage focused venture capital fund investing in high-tech startups across Michigan. The fund is backed by the Michigan Strategic Fund and Michigan State University Foundation and is one of the most active early-stage investors in the Midwest with investments in 34 portfolio companies since its launch in August, 2020.

Michigan Rise Pre-Seed Fund III invests in Michigan tech startups to help commercialize innovative technologies. They are proud to partner with Michigan’s best and brightest tech entrepreneurs and further economic development in the Mitten State.

Prem is in charge of cultivating pipeline, overseeing diligence, closing investments, advising portfolio companies, and fulfilling reporting obligations at the fund to seed tech startups in Michigan with equity instruments and purchase order financing loans. He has a broad and deep knowledge of the innovation ecosystem in the Midwest and has invested in over 100 tech startups that went on to cumulatively raise over $1B. 

Prem began his career in venture capital as an Associate at Michigan Accelerator Fund I in Grand Rapids where he led the sourcing and diligence operations of that first-time fund. He next served as Portfolio Manager at Michigan Economic Development Corporation where he managed a large portfolio of tech startups and venture funds and negotiated complex forbearance, restructure, and conversion terms with public and private stakeholders.  Most recently, Prem was Director at Invest Michigan where he sourced, led investments, and was an observer in select portfolio companies. 

Prem discusses his investment thesis, advises startups and investors, and shares some of the challenges they face. 

You can visit Michigan Rise at www.michiganrise.com/, and via LinkedIn at www.linkedin.com/company/michigan-rise/.  

Prem can be contacted via email at pbodagala@redcedarventures.com, and via LinkedIn at www.linkedin.com/in/prembodagala/

______________________________________________________________

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Direct download: Prem_Bodagala_of_Michigan_Rise.mp3
Category:general -- posted at: 6:00am CDT

Metrics by Stage of Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startups move through stages from pre-seed to seed to growth to scale.

The metrics you apply should adjust to the stage of the company.

Here’s a list of metrics by stage:

Pre-seed - when you have an idea, use qualitative metrics and focus on basic activity.

Key metrics include qualitative feedback, website traffic, and conversions.

Seed - when you have a first product, focus on initial revenue.

Key metrics include MRR (monthly recurring revenue), ARR (annual recurring revenue), as well as CAC (customer acquisition cost), and LTV (lifetime value ratio).

Cash flow and burn rate are also useful.

Growth - when you have product-market fit and start to grow, then focus on growth revenue.

Key metrics include gross margin, segment analysis, forecast sales vs. quota, and month-over-month revenue growth. 

Scale - when you start scaling the business, focus on the core drivers of the business.

Key metrics include customer activation by channel or segment, increasing retention, and reducing churn. 

The metrics start qualitative and shift to quantitative to focus the company on what drives growth.

As the company matures, so the metrics become more specific and refined.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Direct download: Metrics_by_stage_of_startup.mp3
Category:general -- posted at: 6:00am CDT