Mon, 14 March 2022
Equity Crowdfunding Checklist Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several key elements to running a successful equity crowdfunding campaign. Here’s a checklist to consider: Create a campaign plan -- list of what you will promote and when. This includes updates, events, and other activities to promote your fundraise. Build the campaign documents -- the pitch deck, video, and talking points. The content should be compelling and high-quality. Identify your target audience -- know who will most likely fund your campaign. It’s important to understand the careabouts of your audience to know how to promote your fundraise. Assemble a team -- build a group to support the preparation, launch, and ongoing campaign. The fundraise takes many skills, so it’s important to build a team to run the campaign. Map your investor network -- segment your investors by type, interest, and group. Consider what stage in the campaign to engage each of them. Find additional investor groups -- consider social media and fundraising networks. It’s important to have additional investor groups to contact during the campaign, as your network will eventually run out. Warm up your crowd -- prepare your network before the campaign begins. Pre-campaign mailers prepare your network for the upcoming fundraise. For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |