Thu, 30 November 2023
Managing Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Once you have established your brand it’s important to manage it ongoing. Here are some key steps to consider in managing your brand: Assign a team member to manage the process. Budget resources for managing the brand. Review how well the brand is doing in recognition, awareness, and positioning. Discuss the brand with the team on a regular basis for their assessment. Remind the team as well as the market what your brand stands for. Talk with customers to see how well you are delivering on the brand promise. Find out from unhappy customers what you can do better. The upside to unhappy customers is that they point the way to a better product or service. Review the competition to see how you are positioned in the market as new entrants may have changed the landscape. Review the current market to see what new needs and opportunities exist for fulfilling the brand promise. Your review of the market may point to new areas for growing the business. Take these steps to continually monitor your brand and its success.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Wed, 29 November 2023
Key Elements of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A strong brand that resonates with the audience has several key elements. Here’s a list of elements to build into your brand: Authenticity: Customers look for brands that are trustworthy in that they deliver on the promise. Decide what promise you make and stick to it. Distinctiveness: Your brand cannot be a me-too version of others in your sector. Choose a characteristic of your company to build into the brand that sets it apart from the competition. Relevance: Your brand must be relevant to the customer. This means your product connects with the customer’s needs. Consistency: It’s consistency over time that builds your brand. You must consistently deliver on the promises you make to your customers. Boldness: Your brand must mean something which means taking a stand. Take a position and advocate for it. Follow these steps to create a brand identity for your company.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Tue, 28 November 2023
Steps to Building Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In building a brand from scratch follow these steps: Start with purpose. Identify the reason behind the company and why it exists. Research the competition. Find out what other companies are doing to avoid duplicate messaging. Identify the target customer. Get specific about who you want to reach. Choose a brand message. Tie your company’s mission to solving the needs of the target audience. Flesh out the values of the brand. Define the supporting values the company stands for. Find the voice. Show how the brand relates to the audience. Develop the story. Tell the story of the company that supports the brand. Design the logo. Create the visual identity of the brand. Promote the brand. Embed the brand in every communication including email, social media, signage, and letterhead. Follow these steps to create a brand identity for your company.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Mon, 27 November 2023
Best Practices for Creating a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In crafting your brand consider these best practices: Research your competition to see what type of branding they use. This gives you an idea of what customers are seeing now and what may be an opportunity to do something different. Identify the buyer persona you serve. This tells you the customer values and cares about. Research the target market. This tells you the trends in the market and what is coming up. Understand your company culture. This gives you traits to build into a brand that sets you apart from the others. Use the brand consistently. Embed it into all of your marketing. Write out your brand message. This helps clarify what style, graphics, and colors to use in building it. Continually promote your brand. From time to time remind your target audience what your brand stands for. Showcase the benefits of your brand. Tie success stories and testimonials to your brand. Use these best practices in building and promoting your brand.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 24 November 2023
Welcome to another episode of Investor Connect: How to raise funding series, with Hall T. Martin. In this in-depth conversation, a tech startup founder details their journey from idea to a flourishing business. They share their experience of raising capital, tackling market research, overcoming challenges, and reaching a revenue of close to $200K. Along with a backstory of their personal journey, we also discuss advice on funding rounds, investor relations, and strategic fundraising. But how do you turn the momentum of a startup into a multi-million dollar investment? We talk about the importance of building relationships, breaking a funding target into smaller rounds, and the value of presenting investors with a clear structure.
_______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 24 November 2023
Types of Branding Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several types of branding strategies. Here’s a list to consider for your startup: Company name -- this strategy builds the brand around the name of the company. High-end products and luxury brands often use this strategy. Individual products -- this strategy builds a brand around key products in addition to the company name. Those companies with products that appeal to different customer types often use this to tune the brand to each customer group. Attitude branding -- this strategy captures the attitude of the company. This type of branding creates an emotional connection with the customer. Brand extensions -- this strategy extends the brand to related products. This type of branding is often used in the fashion world to extend the brand to different product types. Private label branding -- this strategy extends the brand of the store to other company’s products. This extends the product line of the company by using its name rather than creating the product themselves. Consider the type of branding your company need.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Thu, 23 November 2023
Brand Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After launching your brand, track the performance with metrics. Here are some key metrics to consider: Awareness -- use surveys to gauge how many people are aware of the brand. Associations -- see what key attributes people associate with it. Linkage -- see how many people associate your brand with a characteristic unaided. Quality -- check how many people associate quality with the brand. Loyalty -- use the Net Promoter Score to gauge loyalty to the brand. Preference -- use a survey to test customer’s preference for your brand over others. Repeat customers -- see how many buyers turn into repeat users. Visibility -- how prevalent is your brand in social media and other online channels? Persuasiveness -- how many customers buy the product after reviewing the brand. Retransmission -- how many customers pass the brand along to others. Interaction rate -- check the number of people who interact with the brand in a campaign. Favorability -- measure the number of people who hold a favorable view of the brand. Sales -- track the increase in sales due to the brand. Before launching the brand, consider which metrics are the most important for your startup.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Wed, 22 November 2023
Branding Positioning Statement Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A brand positioning statement describes your product, what it does, and how it’s different from your competitors. In crafting your brand positioning statement consider the following: Start with your ideal customer and address their needs. Contrast your solution with products currently available. Give your solution a product name. Identify the key value proposition of your product. In developing your brand positioning statement, keep it short and to the point. Focus on your primary values. Connect it with your mission statement. Call out your main value proposition. Show how your product is unique. Make sure your brand positioning statement is clear, simple and easy to understand. It needs to be realistic and achievable. It needs to address the ideal customer’s problem. Brand positioning shows how you're delivering on your mission statement.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Tue, 21 November 2023
Branding Positioning Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Brand positioning is the place your brand holds in the customer’s mind. It should associate your brand with a positive experience. Here are some key strategies to consider for building your brand positioning: Quality -- this showcases the quality of your product. Use customer success stories, a long history in the business, and craftsmanship for this strategy. Price -- use the price of the product to position the product in the customer’s mind. This could be either a high-end price which implies luxury or a low-end price which implies good value. Differentiation -- call out a unique feature of the product. This could be how the product works, or a feature that competitors don’t have. Convenience -- highlight the convenience factor in your product. Show how your product saves time. Competition -- demonstrate your product’s superiority over competitors. It’s important to have a sustainable competitive advantage in this strategy. Consider these brand positioning strategies for your startup.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Mon, 20 November 2023
Branding Strategies Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Branding sets your company apart from the competition. In building your brand consider these strategies: Start with your target market. Identify the ideal customer that you want to attract. Review the competition to see what they offer and how they relate to that ideal customer. Choose a positioning that the competitors have not already taken. Pick a company name that matches your company. Create an image for your company around that unique positioning. Craft a story that supports that image. Define what you want the company to be. Create a narrative that shows how your company is on the path to fulfilling the promise of the brand. The brand must be simple and clear. Build that backstory and narrative into your website and communications. Remind the market what your company stands for. Reinforce that promise through all customer interactions. It takes time to build a brand. Consistency and time will bring that brand to reality.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 17 November 2023
What if starting a business was as easy as a few taps on your phone? Discover Tranquility's game-changing features, from virtual coaching to a dedicated business coach and virtual assistant. Salim shares the exciting news of their funding journey, having already secured $5,000 in non-dilutive investment. Listeners are invited to become users, partners, or investors in the Tranquility movement. Ready to transform your entrepreneurial aspirations? You can find Salim here: www.linkedin.com/in/sirsalemnjejimana/?originalSubdomain=ca or TranQuility here: www.linkedin.com/company/tranquillityinc/ Don't just dream – make it happen with Tranquility! 🔥 _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 17 November 2023
Building a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A brand brings benefits to the startup. Investors find value in a brand and will reflect it in the valuation. A strong brand differentiates your startup from the competition. It will make your startup memorable. Here are some key steps in building a brand for your business. Start with the founder's story. Identify the motivation for starting the business. Find your voice and write out keywords or phrases that represent it. Review your mission statement for the purpose behind your company. If you don’t have one, then write it out now. Gather images that represent your keywords and mission statement. Choose a color scheme and font that matches the style of your company. Craft a five to seven-word phrase that encapsulates the reason for your business. Tie it all together into a logo design with the image, color, and key phrase with the font. Use your logo with all communications.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
|
Thu, 16 November 2023
Purpose of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The purpose of a brand is to show why your company exists. It’s your reason for being beyond making money. Customers buy products based on both logic and emotion. The brand helps you tell your story in a way that connects with the audience’s emotions. Good brands are easy to understand and remember. Customers look for brands that match their view of the world. They make buying decisions based on brands. They want to join communities of like-minded people. Brands make it easy for customers to identify what is relevant to them. To use your brand most effectively, consider the following: Be consistent with the use of the brand throughout the organization. Include your brand in all your communications. Maintain your branding over the long run as it helps anchor the company and maintain consistency through trends and fads. Use it to show your company’s beliefs and convictions. A strong brand gives the company legitimacy in the marketplace. It creates a connection with your audience.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
|
Wed, 15 November 2023
What Is Not a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The strength of a company’s brand is how much customers believe in the promise of the company. Here’s a list of what the brand is not: Marketing positioning Market positioning is where you are positioned in the market while the brand is where you are positioned in the customer's mind. Name of company The company name draws meaning from the brand. Logo The logo is the visual representation of the brand of the company. Tagline The tagline expresses the promise of the brand. Website The website promotes the brand. The brand exists in the minds of the customer and is fostered by all of the above. Consider how to use these tools to promulgate your brand but don’t mistake them for the brand itself.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
|
Tue, 14 November 2023
Why Your Startup Needs a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Branding is more than just a logo. Your logo is your visual identity. Your brand is the promise your startup makes to the market. Here is a list of reasons to craft a brand for your startup: It gives the startup a singular message that underpins all marketing. Over time, the brand can become an asset to the company and make it more valuable in an exit. Branding differentiates your startup from the competition. It can generate more sales as customers prefer companies with brands over ones that don’t have one. Branding generates repeat business as customers become loyal to brands. Branding fosters social proof which motivates new customers to try your product. Your startup needs a brand. Consider what promise you are making to the market with your startup that sets it apart from all others. Craft a branding strategy for your startup with that promise in mind.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Mon, 13 November 2023
What is a brand? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Your brand is your promise to the customer. It’s based on the mission of the company. It appeals to people who share the same vision as you. It gives the company a unique positioning over the competition. Your brand impacts everyone in the company including investors, team members, partners, as well as the customer. Here are some steps to establish your brand: Start with your founder's story. What led the founder to start and build the company? Review your company’s mission statement. Choose the primary value that your company stands for. Create a list of words that represent the story, mission, and values of the company. Create a five-word tagline that encapsulates the promise your company makes. Select a color and typeface that represents your company style. Design a logo with a tagline that combines these elements. Include the logo in all company communications including email and social media.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 10 November 2023
On this episode of Investor Connect, Hall welcomes Arthur Petropoulos, founder of Hill View Partners, a mergers & acquisitions, business sales/exits, and capital advisory services firm specializing in middle-market and lower middle-market companies generating $1 million to $10 million in EBITDA. Based in Cranston, RI, USA, Hill View Partners has a track record of delivering exceptional results for their clients. Arthur Petropoulos founded Hill View Partners in 2016 after a successful tenure on Wall Street as an Investment Banker, Private Equity Investor, and Head of Mergers and acquisitions and Corporate Development for a high-growth Operating Company. Of note, Arthur served as the Co-Head of the Internal Private Equity group at Cantor Fitzgerald / BGC Partners and was the Director of Corporate Development for a diversified Business Services Company. Arthur is a Rhode Island native, having earned his undergraduate Business Degree from Providence College and his Juris Doctorate with a focus on Corporate Transactions and Finance from Roger Williams University School of Law. For more information about Hill View Partners, visit their website at www.hillviewps.com. You can also connect with Arthur Petropoulos on LinkedIn at www.linkedin.com/in/arthur-petropoulos, or at arthur@hillviewps.com and follow Hill View Partners on LinkedIn at www.linkedin.com/company/hillviewpartners.
_______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 10 November 2023
Should you be an Advisor? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors are often tapped to advise startups. Here are some key points to consider when asked to be an advisor: Are you interested in the startup and what they are doing? If you’re not interested then nothing else really matters. What is the time commitment requested? Make clear what time limitations you have upfront. What exactly do they want? Ask probing questions to find out what they want from you. Do they want industry-specific advice or general startup advice? Make sure you are the right person for what they need. Do they want introductions to potential customers, partners, and others? If so, make sure you have the contacts that will work. Is there any compensation? For the most part, there will be no cash compensation but equity is a potential option. Ask about this upfront. Do you think the team will succeed? Choose startups that have a real shot at making it successful. Turn the advisor role into a fairly specific project so there are no missed expectations on anyone’s part.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Thu, 9 November 2023
Startup Advice for Those in College Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For those in college who want to start their own business use your college days to prepare. Here are some things you can do: Set up the legal entity and the website for the business. Identify the key websites and information resources about your industry and market. Start tracking the competitors and key players in the industry. Use your electives to take courses that can help you with basic business needs such as accounting and finance. Start building your network of partners, suppliers, and other key contacts who will be useful to your business. Start testing your market for the right price, product, and position. Start learning about who your ideal customers are and where to find them. Run customer acquisition tests to find the right channel for customers. Read up on the industry to learn more about the technologies, companies, and key figures. Don’t worry about fundraising yet. College is a great time to learn. Use it to learn about your industry, market, and customers.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Wed, 8 November 2023
Life After the Buyout Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Life after a company buyout will be different for the founder. Here are some key areas to prepare for: In some cases, the founder will have an earnout that provides additional compensation for meeting revenue or earnings goals. For those who gain stock in the new company, there may be revesting requirements. This means the founder must stay for a time period as they revest their ownership in the new stock. This is similar to the vesting time for a startup in which the founders have to re-earn their shares in the company. Most founders will be required to stay with the company for the integration phase. For the integration, create a plan with a timeline and gain approval from the owners, employees, partners, and other stakeholders. This includes setting up new communication channels, and organization charts, as well as removing redundant employees and suppliers. Finally, the purchased company must meld into the acquiring company’s culture. Most transitions take a minimum of one year to complete unless the acquired company is very small.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Tue, 7 November 2023
Legal issues in an acquisition Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several legal issues involved in selling your business. Here is a list of key areas to review: Liability -- the buyer assumes the liabilities of the acquired. This includes any outstanding litigation as well as compliance issues. Intellectual property -- the buyer will look for what has been filed, when, and what is the current status. Make sure your documents and filings are in order. Escrow for liabilities -- the buyer may want to hold some of the funds in escrow for potential liabilities that may come in the first year. Review your outstanding liabilities and working capital requirements. Contracts -- the legal team will want to review all contracts to understand what responsibilities the acquired has. Make sure all contracts are organized for review. Investor agreements -- the legal team will review all investment documents to understand what legal requirements must be met. Non-compete and non-disclosure agreements -- the buyer will require the founding team to sign non-compete and nondisclosure agreements to protect the business from additional competition. Have your legal team review these areas before an acquisition.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Mon, 6 November 2023
Strategic Acquisitions Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are strategic acquisitions and financial acquisitions. Strategic acquisitions are made for factors other than financial considerations. Here’s a list of strategic reasons buyers acquire companies: The acquired company provides sales growth for the buyer. Startups are often in emerging technology markets with the promise of future sales growth. The buyer wants to roll up several companies to pursue a new market. Collecting a group of startups into an acquisition can provide a competitive advantage. The buyer wants to improve their competitive position. By purchasing a startup they can build their competitive advantage. The buyer may want to integrate vertically. By buying their supplier, a company can build a stronger supply chain. The buyer may want to gain access to a new market that requires a license. By buying a company with a license, they overcome regulatory barriers. The buyer may want to buy a company for the product it has already built. This speeds up the buyer’s time to market. The buyer may want to buy a startup for the team they have. This helps the buyer obtain talent. Consider these reasons in selling your business to a company for strategic purposes.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 3 November 2023
How to forge genuine connections with angel investors and family offices? How can AI integration revolutionize healthcare? If you are interested in these questions this episode is for you! Welcome to another episode of Investor Connect - How to Raise Funding Series, with Hall T. Martin. In this episode we discuss effective strategies to build strong networks with angel investors and family offices. We also share how companies can generate a sense of urgency and excitement among potential investors. How does Ten Capital work? In this episode, we explain how Ten Capital helps startups raise funds from a variety of channels, especially angel groups and family offices. Emphasizing the importance of recurring interactions with potential investors we provide a rich insider perspective on the startup funding landscape. What are the benefits of integrating AI into healthcare models? We discuss the unique challenges and possibilities it opens up. From automating image acquisition to providing live feedback, the power of AI is a game-changer for healthcare startups. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Fri, 3 November 2023
Key Elements of a Purchase Agreement Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In selling your business, the purchase agreement outlines the key terms. It’s important to review it carefully. Here are some points to consider when evaluating a purchase agreement: Check the definitions section to understand what the key terms mean. Review the price and how payment will be made. There may be price adjustments impacting the price such as working capital requirements. Review the warranties and representations section carefully for what you are representing about your business. Review the indemnification clause which states what happens if the warranties and representations are not met. Consider the termination provisions which state what conditions cancel the deal. Typically, there are fees associated with a breakup. The closing conditions list the requirements for what must be met to consummate the transaction. Finally, the covenants section outlines what each party must do during the transaction process. Review each of these sections carefully as they impact the completion of the buyout.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Thu, 2 November 2023
Characteristics of an Interested Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In selling your business, check the buyer’s interest in the deal. Here are some key points to look for: The buyer accesses the data room to review key information. Questions from the buyer indicate they are looking for alignment in the company and not just shopping for general information. The buyer remains engaged in the transaction process and does not put it on the back burner. The buyer demonstrates interest in the relevant parts of the business and doesn’t side-track on secondary details. The buyer doesn’t make excuses for delays. The buyer doesn’t waste your time asking for the same information already provided. The buyer doesn’t use the diligence process solely to negotiate better terms. Look for a buyer who is honest, efficient, and transparent in their diligence process.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
Direct download: Characteristics_of_an_interested_buyer.mp3
Category:general -- posted at: 5:00am CDT |
Wed, 1 November 2023
Price and Terms of the Deal Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In negotiating the M&A transaction both price and terms will be discussed. While the top-line buyout number is the main focus, the underlying terms should also be considered carefully. Here’s a list of terms to review: Payment amount -- how much and when will the payout occur? Who gets paid -- payment goes to those on the cap table but there may be other factors at play. Payment structure -- how you structure the deal with regard to taxes and the legal entity of the company is a key factor to consider. Employee impact -- what is the plan for integrating the companies and how will it impact the employees? Customer impact -- in the event the buyout is to shut down a competitor then consider how it will impact those customers. Earnouts -- In the event of an earnout, the payment could be higher if sales targets are met. The top-level price is important, but the underlying terms often determine if it is a good deal or not.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound. |
Investor Connect Podcast
Categories
generalfinance
Archives
AprilMarch
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
January
December
November
October
September
August
July
June
May
April
February
August
May
April
March
February
January
November
October
August
July
June
May
April
March
January
November
October
September
August
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | ||
Syndication
