Startup Funding Espresso – Best Practices for Creating a Brand

Best Practices for Creating a Brand

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In crafting your brand consider these best practices:

Research your competition to see what type of branding they use.

This gives you an idea of what customers are seeing now and what may be an opportunity to do something different.

Identify the buyer persona you serve.

This tells you the customer values and cares about.

Research the target market.

This tells you the trends in the market and what is coming up.

Understand your company culture.

This gives you traits to build into a brand that sets you apart from the others.

Use the brand consistently.

Embed it into all of your marketing.

Write out your brand message.

This helps clarify what style, graphics, and colors to use in building it.

Continually promote your brand.

From time to time remind your target audience what your brand stands for.

Showcase the benefits of your brand.

Tie success stories and testimonials to your brand.

Use these best practices in building and promoting your brand.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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