Thu, 23 November 2023
Brand Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After launching your brand, track the performance with metrics. Here are some key metrics to consider: Awareness -- use surveys to gauge how many people are aware of the brand. Associations -- see what key attributes people associate with it. Linkage -- see how many people associate your brand with a characteristic unaided. Quality -- check how many people associate quality with the brand. Loyalty -- use the Net Promoter Score to gauge loyalty to the brand. Preference -- use a survey to test customer’s preference for your brand over others. Repeat customers -- see how many buyers turn into repeat users. Visibility -- how prevalent is your brand in social media and other online channels? Persuasiveness -- how many customers buy the product after reviewing the brand. Retransmission -- how many customers pass the brand along to others. Interaction rate -- check the number of people who interact with the brand in a campaign. Favorability -- measure the number of people who hold a favorable view of the brand. Sales -- track the increase in sales due to the brand. Before launching the brand, consider which metrics are the most important for your startup.
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