Startup Funding Espresso – Key Elements of a Brand

Key Elements of a Brand

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A strong brand that resonates with the audience has several key elements.

Here’s a list of elements to build into your brand:

Authenticity:

Customers look for brands that are trustworthy in that they deliver on the promise.

Decide what promise you make and stick to it.

Distinctiveness:

Your brand cannot be a me-too version of others in your sector.

Choose a characteristic of your company to build into the brand that sets it apart from the competition.

Relevance:

Your brand must be relevant to the customer.

This means your product connects with the customer’s needs.

Consistency:

It’s consistency over time that builds your brand.

You must consistently deliver on the promises you make to your customers.

Boldness:

Your brand must mean something which means taking a stand.

Take a position and advocate for it.

Follow these steps to create a brand identity for your company.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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