Startup Funding Espresso – Branding Strategies

Branding Strategies

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Branding sets your company apart from the competition.

In building your brand consider these strategies:

Start with your target market.

Identify the ideal customer that you want to attract.

Review the competition to see what they offer and how they relate to that ideal customer.

Choose a positioning that the competitors have not already taken.

Pick a company name that matches your company.

Create an image for your company around that unique positioning.

Craft a story that supports that image.

Define what you want the company to be.

Create a narrative that shows how your company is on the path to fulfilling the promise of the brand.

The brand must be simple and clear.

Build that backstory and narrative into your website and communications.

Remind the market what your company stands for.

Reinforce that promise through all customer interactions.

It takes time to build a brand.

Consistency and time will bring that brand to reality.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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