Startup Funding Espresso – What Is Not a Brand

What Is Not a Brand

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The strength of a company’s brand is how much customers believe in the promise of the company.

Here’s a list of what the brand is not:

Marketing positioning

Market positioning is where you are positioned in the market while the brand is where you are positioned in the customer's mind.

Name of company

The company name draws meaning from the brand.

Logo

The logo is the visual representation of the brand of the company.

Tagline

The tagline expresses the promise of the brand.

Website

The website promotes the brand.

The brand exists in the minds of the customer and is fostered by all of the above.

Consider how to use these tools to promulgate your brand but don’t mistake them for the brand itself.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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