Investor Connect Podcast

Gamification For Your Product

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Gamification is adding game techniques in a software product to increase user engagement.

The content inspires the user to continue engaging with the product.

Consider adding these gamification techniques to your product:

Set up goals for the user to accomplish.  

This provides a challenge to the user to complete the task.

Assign points for completing the tasks.

Use leaderboards to show the status of the users compared to each other.

Organize users into teams to complete the tasks.

This builds community among the users. 

Embed educational information into the tasks to increase the skill of the user.

This could be tips, quizzes, and other techniques to provide information.

Offer rewards for completing tasks.

This could be virtual such as assigning points, avatars, and badges.

Gaming has proven techniques for fostering engagement.

Use those techniques to foster more engagement with your product. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: 01.Gamification_for_your_product.mp3
Category:general -- posted at: 5:00am CDT