Investor Connect Podcast

Building a Data-Driven Business Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A data-driven business model can accomplish a number of goals such as increasing brand awareness, understanding the customer better, and improving products and services.

Here are the key steps in building a data-driven business model:

First, determine the outcome of the business model.

Find clarity on the goal of it.

Second, what is the deliverable from the effort?

Is it a data set that shows how to improve customer satisfaction, increase awareness, or understand customers' perception of the product.

Third, what data is needed?

The data can come from the customer, partners, or generally available data sources.

Fourth, how do you analyze the data?

This could be applying prescriptive, descriptive, or predictive types of analysis.

Fifth, determine how to monetize the data.

This could be selling the data directly, using it to improve internal processes or providing the data to partners or customers to enhance the selling process.

Sixth, identify the challenge in capturing and analyzing the data.

This could be regulatory requirements, data quality issues, data quantity issues, or data analysis capabilities.

Start with your business goals.

Consider these steps in implementing a data driven business model in your organization.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

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Music courtesy of Bensound.

Direct download: 01.Building_a_Data-Driven_Business_Model.mp3
Category:general -- posted at: 5:00am CDT