Startup Funding Espresso -- Zeigarnik Effect

Zeigarnik Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Zeigarnik effect is defined by Wikipedia as uncompleted or interrupted tasks that are remembered better than completed ones.

Investors will remember the pitch that leaves them hanging more easily than those with closure.

The cliffhanger in a serialized show is remembered because the action is left unfinished.

It leaves the viewer with an uncompleted story creating cognitive tension.

To use the Zeigarnik effect consider the following:

In your pitch close with a cliffhanger ending by discussing an upcoming event such as closing a big sale or hiring a great team member.

Use the pending outcome as an excuse to return to the investor later for a follow-up.

Investors are often curious about startups and how they turn out later.

Use this in setting up a follow-up call by offering to give them ‘the rest of the story’.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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