Investor Connect Podcast

Testing Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The testing effect is defined by Wikipedia as the fact that you more easily remember information you have read by rewriting it instead of rereading it.

Investors remember what which they recall from memory better than just hearing the pitch again.

This comes from research showing that taking a test that requires one to write out a response improves retention better than just rereading the material.

This moves the information into long-term memory.

Founders can use the testing effect by asking investors questions about the pitch to exercise recall.

For example, ask the listener, ‘Remember the problem we are solving?’

Give them time to recall it.

If they don’t respond in a timely manner, then give the answer.

This avoids the awkward silence that can arise. 

During the Q&A portion, engage the investor in a dialog that recalls key points such as the problem you solve, the solution you offer, and the traction you have.

This will help the investor remember your deal better.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

Direct download: Testing_Effect.mp3
Category:general -- posted at: 5:00am CDT

On this episode of Investor Connect, Hall welcomes Rodney D'Souza, Managing Director of  Horned Frog Investment Network, a program from the Institute for Entrepreneurship and Innovation at Texas Christian University (TCU).

Located in Fort Worth, Texas, United States, Horned Frog Investment Network brings together an empowering community of accredited investors to support the next generation of innovators. Their mission is to elevate the position of the TCU Neeley School of Business as an innovative leader in entrepreneurship and investing. They connect founders with value-added investors and leverage the resources of TCU to support success.

With the network they source unique, industry agnostic deal flow and deliver exclusive educational and networking opportunities, while also providing hands-on, experiential learning opportunities for top performing business students to help sharpen their skills and strategies.

Rodney is widely recognized as an influential figure in the field of entrepreneurship education and research, having achieved notable success as a business owner and angel fund manager. His expertise led him to assume the role of managing director at the institute and the esteemed Davis Family Entrepreneur-In-Residence position within TCU Neeley.

Prior to joining TCU Neeley, D'Souza held the distinguished position of the Fifth Third Bank Endowed Professor of Entrepreneurship and served as the director of the Center for Innovation and Entrepreneurship at Northern Kentucky University.

Rodney talks about the Horned Frog Network network and what he hopes to accomplish with this unique network.He also shares the first things you should look for when you are looking to make a deal, and much more.

Visit Horned Frog Investment Network at neeley.tcu.edu/Centers/Institute-for-Entrepreneurship-and-Innovation/Horned-Frog-Investment-Network, and TCU at www.tcu.edu/, www.linkedin.com/school/tcu-entrepreneurship.

Reach out to Rodney at rodney.dsouza@tcu.edu, www.linkedin.com/in/rodneydsouza/, and on www.linkedin.com/in/rodneydsouza/

 

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Rodney_DSouza.mp3
Category:general -- posted at: 5:00am CDT

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