Investor Connect Podcast

Group Attribution Error

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Group attribution error is defined by Wikipedia as the biased belief that the characteristics of an individual group member are reflective of the group as a whole.

Startups often project the characteristics of one investor on the entire group when the group is much more diverse.

Angel groups for example are composed of people with a variety of experiences, expertise, and perspectives. 

One investor doesn’t define the entire group.

To overcome group attribution error, consider the following:

Maintain awareness of the group attribution error when working with investor groups.

Apply emotional intelligence by practicing self-awareness, empathy, and self-regulation.

Remember a time in which you were part of a group and were influenced by the situation.

Explain to yourself the rationale behind your judgment.  

This will help clarify your reasoning and highlight biases in your judgment.

Consider how the investor may view your deal from their perspective instead of your perspective.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Group_Attribution_Error.mp3
Category:general -- posted at: 5:00am CDT