Investor Connect Podcast

Humor Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The humor effect is defined by Wikipedia as humorous items that are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor.

Startup pitches with humor are more memorable than those without.

Founders should include humor in their pitches as investors will more likely remember it.

Humor also puts a positive spin on the pitch as it removes negative feelings from the investor.

It energizes and increases the interest level of the investor in the subject matter.

It improves the investor's perception of the founder as someone who is friendly and approachable.

Humor increases learning ability by telling the investor what they want to hear and then following up with what they need to know.

Finally, the humor must be positive and appropriate and not come at the expense of anyone.


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Music courtesy of Bensound.

Direct download: Humor_Effect.mp3
Category:general -- posted at: 5:00am CST