Investor Connect Podcast

Zero-Risk Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Zero-risk bias is defined by Wikipedia as the preference for reducing a small risk to zero over a greater reduction in a larger risk.

Customers will choose a product that eliminates risk over another product that has a greater price reduction.

For example, you could offer two products that are similar.

The first has a bigger discount but doesn’t provide a money-back guarantee.

The second is higher priced but provides a money-back guarantee.

Customers under the zero risk bias will opt for the higher priced product with a guarantee as they feel they are eliminating risk.

The fallacy in the zero risk bias is that risk can never be reduced to zero.

In this example, the company could go out of business and not provide a guarantee.

To avoid the zero risk bias, analyze your decisions more carefully and calculate the cost difference between the two options.

The price difference is the cost of the guarantee.

Ask yourself is the guarantee worth that cost.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

Direct download: Zero_Risk_Bias.mp3
Category:general -- posted at: 5:00am CDT

On this episode of Investor Connect, Hall welcomes Jonathan Stidd, President at DealMaker Reach.

Located in Toronto, ON, Canada, DealMaker is on a mission to create the most sophisticated capital markets tools on the planet, empowering capital to flow faster. It offers a suite of primary issuance, shareholder management, and capital raising solutions that includes equity crowdfunding, investor ranking algorithms, and data/analytical tools to support all capital raise types and all securities. Its innovative technology was designed to enable organizations to own and control exempt market raises to get the money they need, faster. 

DealMaker works for their issuers: putting brands and founders back in control to run streamlined, successful capital raises. Its mission is to turn the process of raising capital into simple eCommerce. As Canada’s 3rd Fastest Growing Company, DealMaker has taken major market share in the US and landed clients like the NFL’s Green Bay Packers. To date, DealMaker has processed over $1.9B in transactions and over 1,000,000 investments - more than any counterparts or competitor in North America.

With an unmatched entrepreneurial spirit, Jonathan Stidd has spent the last 10 years helping founders live their dreams. Beginning his career in management consulting, Jon soon found his passions took him down the path of entrepreneurship to launch his own connected device company and mentor other founders through programs like General Assembly. Throughout his journey, Jon was drawn to digital marketing as it was the nexus of his interests across growth strategy, startups, and innovation. 

In 2017, Jonathan co-founded Ridge Growth Agency which quickly became the leading digital marketing agency for equity crowdfunding - helping their clients raise a collective $500M+. Jon continues to help founders raise capital as he serves as President, of DealMaker Reach after Ridge Growth was acquired by leading capital raise platform DealMaker.

Jonathan discusses how to use equity funding, the different types of equity crowdfunding, the different digital trends in the market, and much more. 

Visit DealMaker at www.dealmaker.tech/, www.linkedin.com/company/dealmakertech/, and on twitter.com/Dealmakertech.

Reach out to Jonathan at jonathan.stidd@dealmaker.tech, www.linkedin.com/in/jon-stidd-8b225518/, and on twitter.com/jjstidd.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Direct download: Jonathan_Stidd.mp3
Category:general -- posted at: 5:00am CDT

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