Investor Connect Podcast

Questions to Test Your Startup Ideas

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After startup ideation comes to the testing phase.

It’s important to test your startup idea with these questions:

How many people need your solution?

Is that enough people to make the business work?

Consider how many customers you need at your chosen price point to make the business model work.

Then estimate how large the market must be as only 1-3% of the customers will buy from you.

Can you access those customers easily and at a reasonable cost?

If it’s too expensive to acquire customers the business model may not work.

Is the problem painful enough that they are actively looking for a solution?

It helps if the customer is looking for you rather than you trying to find them.

Are customers willing to pay for it?

If so, how much will the majority pay?

Based on these questions you can eliminate many startup ideas and focus on the ones that work.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Questions_to_test_your_startup_idea.mp3
Category:general -- posted at: 5:00am CST