Investor Connect Podcast

Illusion of External Agency

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Illusion of external agency is defined by Wikipedia as when people view self-generated preferences as instead being caused by insightful, effective, and benevolent agents.

Founders often believe someone else can make their fundraiser successful.

The responsibility of fundraising for startups lies solely on the founder's shoulders.

While others may help through introductions and mentorship, the duty to follow through lies with the founder.

To overcome the illusion of external agency, consider the following:

The strategy and content of the fundraiser come from the founder no matter who is driving the campaign.

Part of the fundraising process is to build a relationship with the investor. 

The founder must be integral to the fundraising campaign to do so. 

The founder is responsible for the outcome of the fundraising as investors look to the fundraising campaign as a proxy for the founder's skills including communication, execution, and follow-up.

The fundraising campaign is an opportunity to demonstrate those skills. 

While others can help, it’s the founders themselves who must own the campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Illusion_of_External_Agency.mp3
Category:general -- posted at: 5:00am CDT