Startup Funding Espresso – Customize the Pitch for Your Investor

Customize the Pitch for Your Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching investors, you’ll find that each investor is unique.

Customize the pitch for the investor by emphasizing the elements of your deal that intrigue the investor.

If the investor focuses on the business model, then talk about how your business model works and why it will be successful.

If the investor focuses on the team, then spend time talking about the unique skills the team brings.

While the slides may be standard for each pitch, the time spent on each slide should align with the interests of the investor.

Turn your pitch from a monologue into a dialog with the investor.

Encourage questions along the way to surface areas of interest and disinterest.

Identify the risk points that the investor sees in the deal and focus on how you mitigate those risks.

Some investors are impact investors and want to see how your startup will provide a positive impact in the environment, social, or governance realm.

For those investors, emphasize your impact metric showing how your startup helps the community.

Tailor the presentation to each investor by turning it into a collaborative process.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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