Startup Funding Espresso – Identify the Target Investors

Identify the Target Investors

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you’ve identified the ideal investor type for your business you’ll need to build a target list of investors to pursue.

Research potential investors for their criteria and how it matches your deal.

Key areas to look for are industry sector, stage of investment, and geographic preference.

Look at the portfolio companies invested to see if they are similar or different from your startup.

After building the list then research the investors by looking at their investment history if available.

Look for press releases on past fundings as well. 

Talk with their portfolio companies to find out their experience with the investor.

Ask the portfolio company if they think your deal would be a good fit for the investor.

If possible, ask the portfolio company for an introduction.

Investors will appreciate the fact that you are taking the time to do the homework.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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