Von Restorff Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Von Restorff effect is defined by Wikipedia as an item that sticks out and is more likely to be remembered than other items.

The startup pitch that provides something unique will be remembered more than the others.

To use the Von Restorff effect in your pitch consider the following:

Highlight key elements of your message so it is visually distinctive.

Use graphs or charts to help your presentation stand out from text-only slides.

Highlight words or phrases to emphasize key points.

Use GIFs with motion to capture attention.

The goal is to take the investor off ‘autopilot’ and get them to consider the information more deeply.

Presentations that are distinct and stand out from the others will be remembered by investors.

By standing out from the crowd investors will consider the deal on its own merits rather than in comparison to other deals.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

On this episode of Investor Connect, Hall welcomes Liam Krut, Investment Partner, at Reinforced Ventures.

Located in Pittsburgh, Pennsylvania, USA, Reinforced Ventures invest in overlooked areas of deep tech and have a network of over 1700 experts. The company was founded by technologists with a mission to serve and fund the next generation of commercial infrastructure in software and autonomous systems at their source in Pittsburgh, PA. 

Reinforced Ventures was selected into the 2022 Top 50 Emerging Managers by Weekend Fund.

Liam works full time with Reinforced Ventures, previously a private equity diligence consultant for software company acquisitions with computational biology background at CMU, research experience at Harvard/MIT, and founder of a biotechnology and a cybersecurity company. Liam's focus is biotechnology investments.

Liam dives deep into the deep tech space, all the risks and returns, the outstanding approach of Reinforced Ventures, and much more.

Visit Reinforced Ventures at reinforcedventures.com/, and on www.linkedin.com/company/reinforced-ventures/.

Reach out to Liam at liam@reinforcedventures.com, and on www.linkedin.com/in/williamkrut/.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.