Inversion Mental Model

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The inversion mental model generates new startup ideas by inverting the problem.

By looking at the problem in reverse you can ideate new product solutions and business models.

This technique tests the assumptions and gives us a new way of thinking.

For example, instead of asking "how can we build the best product". 

Invert the question and ask "how can we build the worst product".

Then ideate on what would make the product the worst.

With a list of ‘worst product’ ideas invert back to the original question on how to make the best product.

Inversion also works in identifying new business models.  

For example, instead of a vendor selling a product online by listing a price. 

Invert the model and have the buyers bid on the product.

This turns the transaction into an auction model.

You then test the model with customers to see if it resonates with them.

Inversion is a powerful mental model for startups to ideate new products and business models. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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On this episode of Investor Connect, Hall welcomes Christian Napier, Founder / CEO at Rakonto Inc.

Located in Sandy, Utah, Rakonto Inc. provides a platform that allows organizations to harvest contextual or tacit knowledge, through simply talking. They remove the friction inherent in the process of requesting, recording, receiving, transcribing, transforming, curating, and sharing tacit knowledge, experiences, and stories.

Ultimately, the human family is built on relationships, and they help build bonds by enabling people to connect through stories - recorded on video and automatically transcribed - shared on the platform.

Christian, is the Founder and CEO of Rakonto. He has more than 28 years of experience in technology, knowledge, and learning, with more than two decades working in Olympic Games and major sports events.

Since 2015, Christian has served as the International Olympic Committee's knowledge management advisor. In this capacity he has interviewed more than 1,500 people responsible for organizing the Olympic and Paralympic Games in Rio de Janeiro, PyeongChang, Tokyo, Beijing, Paris, Milan, and Los Angeles, compiling what may be considered the largest oral history of the Games.

Christian helps people and organizations build community, connection, and understanding through simply talking.

Visit Rakonto Inc. at rakonto.io, www.linkedin.com/company/rakonto, and on twitter.com/Rakonto_io.   

Reach out to Christian at christian@rakonto.io, and on LinkedIn at www.linkedin.com/in/christiannapier. 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.