Jobs To Be Done

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Jobs to be done is a mental model in which you look at the customer's workflow to determine what they might need to complete their jobs.

This concept came from Clayton Christensen and provides insight into what product your startup should build.

It provides a framework for understanding customer needs.

As Henry Ford once said, if I had asked the customer what they wanted, they would have said "a faster horse".

To implement jobs to be done in your startup consider the following:

Start with the needs of the customer and what result they want.

Look at how they currently solve the problem including the unnamed competitor ‘do nothing.’

Look at competitors in other industries for potential solutions.

Determine the buying criteria of your customer and create a short list of the three most important points.

Consider the challenges in customer adoption for your proposed solution.

Estimate the value of your solution by asking how much time or money would your solution save the customer.

Consider viewing your customers and competitors through the jobs-to-be-done lens.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

On this episode of Investor Connect, Hall welcomes Rob Matzkin, President and CEO at Rob Matzkin Entrepreneurship Group.

Located in New York, New York, USA, Rob Matzkin Entrepreneurship Group is specialized in coaching entrepreneurs to grow their businesses through innovation while generating power and momentum by finding true life balance and fulfillment. The 1-1 coaching sessions aim to create a clear vision, gain confidence, and change perspectives. 

Rob, is a Performance and Leadership Coach and a Ten-time Startup Founder with multiple successful exits, an angel investor, and a public speaker. Rob focuses on the mental, tactical, and strategic aspects of leading and growing a company. 

Rob has built a vast international network of partners, clients, companies & high-net-worth colleagues & continues to work diligently to create opportunity, & success through passionate service. 

Rob helps entrepreneurs exceed their businesses' goals while also living their dream life! 

Visit Rob Matzkin Entrepreneurship Group at www.robmatzkin.com, www.linkedin.com/company/entrepreneurship-coach.

Reach out to Rob at robmatzkin@gmail.com and ww.linkedin.com/in/rob-matzkin-06027634. 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.